Well, it depends on what kind of business niche you have and what you want to achieve. After Elon Musk's purchase of Twitter, there is a lot to wait for and observe the trends ahead.
However, if your goal is to increase your business exposure and generate leads, Twitter marketing can be a great tool for that. But it's not the only tool you need. You also need to have a well-developed marketing campaign that includes other platforms such as Facebook, Google Ads [PPC], Instagram, and SEO.
“CPC of Twitter ads is 0.38 USD and CPM of Twitter ads: 6.46 USD” - Statista [2021]
If your goal is to drive sales, Twitter isn't the best platform for that because the engagement rate is lower than on other social media platforms. But if your goal is to get exposure and build a community, Twitter can be very effective.
Pro-Tip: If you have customers that are using Twitter, you can use the channel for customer service purposes. You can answer questions about products or services, and you can also address any concerns or complaints that may arise.
Here's related information that you may find helpful – 8 Best Ways To Promote And Attract More Customers From Social Media Platforms.
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