6 Key Insights from the Report by channable and Marketing Dive:
1. Brands are becoming more comfortable with using machine learning and AI to identify audiences with a strong propensity to buy, and to make sure that we're serving the right ad to the right audience at the right time,” said Gordon
2. People want highly targeted ads that fit their personal preferences. The more personal and curated the ads are to the individual, the more responsive consumers will be to those brands.
3. Total U.S. eCommerce sales from mobile devices are expected to hit more than $431 billion, a nearly 20% increase over 2021.
4. Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity and leads to fewer sales losses”
5. A combined multichannel approach drives overall campaign effectiveness – the more channels and the more diversification you employ, the stronger your ROI.
6. Real-time data management, precise targeting, constant optimization, getting to the right people in the right places – all of this and more is essential to be more effective with spend and sales conversions. This is true during both good and challenging economic times.
Here's related information that you may find helpful - Acquisition Email [Promising Channel] - 3 Major Insights Brands Can't Miss
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