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Yes, SEO is a hard skill. SEO stands for search engine optimization and is the process of increasing the visibility of a website in a search engine's unpaid results - sometimes referred to as "natural," "organic," or "earned" results.
SEO requires knowledge of various aspects of web development such as coding, content creation, link building, and keyword research.
SEO is a hard skill because it requires a lot of time and effort to master. It also requires an [understanding of how search engines work] and how to make changes to a website to make it more visible in search engine results.
Additionally, SEO is constantly changing and evolving as search engine algorithms are updated and improved. This means that SEO professionals must stay up-to-date on the latest trends and practices in order to be successful.
“Valuable content is at the heart of inbound marketing. It’s how you turn the principles of inbound into real-world engaging, informative, and delightful content that gets to your audience through organic means”– SmartBug and rockcontent [Report for 2023]
For these reasons, SEO is a hard skill that not everyone can easily learn or master. It requires dedication, knowledge, and an understanding of the ever-changing landscape of search engine optimization.
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