The benefits of digital marketing to a brand [in general for any business] are:
Brand Awareness or Exposure.
Product Awareness.
Increased Traffic.
Increased Leads.
Increased Sales.
Brand Visibility.
Business Networking.
Cost-Effective [than traditional marketing channels].
Build Loyal Fans or Followers or Community Building.
Staying ahead of the competition.
Here's related information that you may find helpful - Beginner’s Digital Marketing - 33 Most Frequently Asked Questions (FAQs) And Their Answers To Start Confidently.
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