Video marketing has become an essential part of any successful digital marketing strategy. It's no secret that videos are quickly becoming the most popular form of online content, with billions of people watching videos every day on platforms like YouTube and Facebook.
Watching Online Video Content:
So, what are the benefits of including video marketing in your overall marketing plan? Well, there are plenty.
Do you know? - “71% of B2B Marketers Use Video Marketing, While 66% of B2C Do” – VidStudioAI Email
Benefits of including Video Marketing:
Here are the top 4 benefits of including video marketing in your overall marketing plan:
1. Boost engagement: First and foremost, video marketing is incredibly engaging. Videos allow you to convey your message in a way that's both informative and entertaining, making it easier for your audience to connect with your brand.
This engagement can result in higher click-through rates [CTR], longer time spent on your website, and ultimately, increased conversions.
“While long-form, traditional videos on YouTube are still a powerful content format for growth, smart marketers are creating short-form snackable videos to reach a new audience and grow their subscriber base” - Social Media Marketing Trends 2023 by Social Media Examiner
2. Shareable: Another benefit of video marketing is that it's highly shareable. Videos are more likely to be shared on social media than any other type of content, making them an excellent way to expand your reach and attract new customers.
Plus, with the rise of live streaming, you can engage with your audience in real time and create an even more authentic connection.
“Videos are shared 1200% more than text and images combined” - Fliki
3. Boost SEO performance: Video marketing is also a fantastic way to boost your SEO efforts. Google and other search engines love video content because it keeps people on your website for longer.
This extended time on site sends a positive signal to search engines that your website is valuable and relevant to the search query, which can result in higher rankings.
“41% of survey respondents cited videos as a tactic that made their content strategies more successful. From social media to websites, videos help increase time on page, engagement, reach, click-through rate, rankings, and audience growth” - Semrush
4. Build authority: Finally, video marketing can help you establish yourself as an authority in your industry.
By creating informative videos that provide value to your audience, you can position yourself as a thought leader and build trust with potential customers. This trust can lead to increased loyalty and repeat business.
“Long-form videos are great for developing relationships with your audience. What’s more, 24% of consumers report long-form video content as the most engaging type of social media content” – Sprout Social
In conclusion, including video marketing in your overall marketing plan can provide numerous benefits, such as increased engagement, expanded reach, boosted SEO efforts, established authority in the industry, and ultimately increased conversions.
So, if you're not already using video marketing as part of your strategy, now is the time to start.
Here's related information that you may find helpful – What is a Video Testimonial? [Powerful asset for marketing and promotion].
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