SEO article writing is a specific type of article writing that is focused on optimizing content for search engine indexing, while regular articles are written to simply provide readers with valuable information.
“Valuable content is at the heart of inbound marketing. It’s how you turn the principles of inbound into real-world engaging, informative, and delightful content that gets to your audience through organic means”– SmartBug and rockcontent [Report for 2023]
SEO Article Writing differs from Regular Article Writing in 3 Key Ways as discussed below:
First, SEO article writing focuses on using specific keywords throughout the content in order to increase the likelihood of the content being found by web crawlers or search engines. These keywords should be relevant to the topic at hand and should be used in a natural way.
Regular article writing does not require any specific keywords and instead focuses on creating high-quality content that is interesting and engaging to readers.
Second, SEO article writing should include strategic placement of links within the content [internal links]. Links should be placed to other relevant websites or pages and should be used to support any claims or facts being made in the content. The links could either be made outbound as well, depending on the context.
Regular article writing does not require any special link placement and instead focuses on providing readers with valuable information.
Third, SEO article writing should be written with an eye toward driving traffic to a website or blog. This means that the content should be engaging, informative, and easy to read, with an emphasis on making it easy for readers to find out more about the topic.
On the other hand, regular article writing focuses more on exploring a topic in depth without necessarily trying to drive traffic to a website.
Creating SEO Content or SEO Article Writing:
Overall, SEO article writing and regular article writing differ in terms of their focus and purpose. While SEO articles are written with an eye toward optimizing content for search engine indexing and driving traffic, regular articles are written to provide readers with quality and valuable information.
Pro-Tip: Upon Google’s recent [Aug 2022] major site-wide [algorithm update on Helpful Content], ensure that your content is written with the users [readers] needs in mind rather than for the sake of search engines. Your unique, high-quality content can later be optimized to increase its chances of being found and ranking higher.
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