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30 Latest Strange Facts About 'Video Marketing' To Maximize Your Leads & Sales

Updated: May 23


30 Latest Strange Facts About 'Video Marketing' To Maximize Your Leads & Sales

30 Latest Strange Facts About 'Video Marketing' To Maximize Your Leads & Sales:

I hope you find the following facts and stats beneficial in your Video Marketing efforts to improve your marketing campaign results:

  1. The percentage of professionals who report they are investing in 1:1 video grew from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year.

  2. The percentage of professionals who report they are creating over 51 videos each year grew from 13% in 2019 to 46% in 2020, representing a 254% increase year-over-year.

  3. The percentage of professionals who report their company creates more than 51 videos each year increased by 254% in 2020.

  4. The percentage of professionals who report they are investing in 1:1 video has increased by 471% since 2019.

  5. The percentage of professionals who report using video in customer and sales conversations increased by 93% year-over-year.

  6. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals.

  7. 76% of professionals said video is an important form of content for their organization in 2020.

  8. 8% of professionals said video is an unimportant form of content for their organization in 2020.

  9. 86% of marketing teams report that video is becoming more important to their organization.

  10. 82% of sales teams report that video is becoming more important to their organization.

  11. 86% of customer service/support teams report that video is becoming more important to their organization.

  12. The percentage of professionals who report the use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019.

  13. 83% of professionals report that video is a form of content that is becoming more important to their organization.

  14. 94% of professionals report that video converts the same or better than any other content form.

  15. The number of businesses using video as a marketing tool has increased by 41% since 2016.

  16. Around 40% of marketers say their plans around video marketing have been, or are being affected, by the coronavirus pandemic.

  17. 60% of marketers expect the pandemic to affect their video marketing budget for 2021. Of these, 7 out of 10 say their budget will increase, while the other 3 out of 10 say their budget is likely to shrink.

  18. 68% of consumers say the pandemic has impacted the amount of video content they've watched online, with the overwhelming majority (96%) saying this has increased.

  19. 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.

  20. 92% of video marketers feel the level of noise and competition have increased in the last year.

  21. 86% of video marketers say video has increased traffic to their website.

  22. 94% of video marketers say video has helped increase user understanding of their product or service.

  23. 78% of video marketers say video has directly helped increase sales.

  24. 87% of video marketers say video, in general, gives them a good return on their investment.

  25. 83% of video marketers say video has helped increase the average time their visitors spend on page.

  26. 86% of video marketers say video has increased traffic to their website.

  27. 94% of video marketers say video has helped increase user understanding of their product or service.

  28. 78% of video marketers say video has directly helped increase sales.

  29. 87% of video marketers say video, in general, gives them a good return on their investment.

  30. 83% of video marketers say video has helped increase the average time their visitors spend on page.

Source: PrimoStats.


Just to mention, if you are serious about learning amazing insights and stats from various business and marketing domains, you can find them here in the most recent form to boost results!


P.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.

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