Madhu Kumar C35 Strange Facts/Stats On Digital Marketing (to maximize your performance!)
Updated: Feb 17
Hi there, are you an online marketer/digital marketer/business owner/entrepreneur/freelancer/social media marketer/newbie?
I hope you find the following unusual facts/stats useful in your digital marketing efforts to improve your results and suggested considering them as your educational purpose only:
More than 20% of advertisers use ad placement as an optimization tactic to improve their performance.
More than 20% of advertisers use audience target as an optimization tactic to improve their performance.
63% of marketers are investing in a website upgrade in 2020.
More than 15% of marketers use their business website as a distribution channel for marketing their business.
More than 15% of marketers use social media as a distribution channel for marketing their business.
More than 10% of marketers use email marketing as a distribution channel for marketing their business.
Less than 10% of marketers use events as a distribution channel for marketing their business.
To improve site performance, more than 15% of marketers optimize for mobile performance.
To improve site performance, more than 10% of marketers improve page load.
18% of marketers choose Wordpress as their website content management system.
17% of marketers use Landing Page A/B testing to improve conversion rates.
More than 30% of marketers say Facebook as a paid channel provides their company with the highest return on their investment.
More than 20% of marketers say Google Search as a paid channel provides their company with the highest return on their investment.
33% of marketers use advertising to increase brand awareness.
24% of marketers use advertising to impact direct sales.
68% of marketers stated that paid advertising is 'very important' or 'extremely important' to their overall marketing strategy.
18% of marketers are using Facebook Groups.
More than 20% of marketers publish 3-4 times per week on social media.
More than 20% of marketers say photo and imagery posts increase their audience engagement.
More than 20% of marketers say video posts increase their audience engagement.
More than 20% of marketers use social listening as a tactic of their social media marketing.
More than 15% of marketers use direct messaging as a tactic of their social media marketing.
More than 15% of marketers use live video as a tactic of their social media marketing.
More than 15% of marketers use user-generated content as a tactic of their social media marketing.
Over 20% of marketers use Total Sales as the measurement of success for content.
Video is the #1 form of media used in content strategy (more than 15% of marketers), overtaking blogs and infographics.
More than 25% of marketers use Facebook as the primary distribution channel for content.
More than 20% of marketers invest in promotional videos and brand storytelling videos.
Over 15% of marketers use website traffic and social media engagement as their content marketing metrics.
74% of global marketers continue to invest in social media marketing.
Over 40% of marketers say Facebook yields the highest return on investment for their company.
70% of marketers are actively investing in content marketing.
Roughly 60% of marketers stated Content Marketing is 'very important' or 'extremely important' to their overall strategy.
Only 24% of marketers plan on increasing their investment in content marketing in 2020.
Over 20% of marketers use Total Sales as the measurement of success for content.
Hope these insights provide you with a way forward....
That's all for now, and best of luck with your digital marketing endeavors.
Source: PrimoStats.