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35 Strange Facts/Stats On Digital Marketing (to maximize your performance!)

Updated: Feb 17


Hi there, are you an online marketer/digital marketer/business owner/entrepreneur/freelancer/social media marketer/newbie?


I hope you find the following unusual facts/stats useful in your digital marketing efforts to improve your results and suggested considering them as your educational purpose only:

  1. More than 20% of advertisers use ad placement as an optimization tactic to improve their performance.

  2. More than 20% of advertisers use audience target as an optimization tactic to improve their performance.

  3. 63% of marketers are investing in a website upgrade in 2020.

  4. More than 15% of marketers use their business website as a distribution channel for marketing their business.

  5. More than 15% of marketers use social media as a distribution channel for marketing their business.

  6. More than 10% of marketers use email marketing as a distribution channel for marketing their business.

  7. Less than 10% of marketers use events as a distribution channel for marketing their business.

  8. To improve site performance, more than 15% of marketers optimize for mobile performance.

  9. To improve site performance, more than 10% of marketers improve page load.

  10. 18% of marketers choose Wordpress as their website content management system.

  11. 17% of marketers use Landing Page A/B testing to improve conversion rates.

  12. More than 30% of marketers say Facebook as a paid channel provides their company with the highest return on their investment.

  13. More than 20% of marketers say Google Search as a paid channel provides their company with the highest return on their investment.

  14. 33% of marketers use advertising to increase brand awareness.

  15. 24% of marketers use advertising to impact direct sales.

  16. 68% of marketers stated that paid advertising is 'very important' or 'extremely important' to their overall marketing strategy.

  17. 18% of marketers are using Facebook Groups.

  18. More than 20% of marketers publish 3-4 times per week on social media.

  19. More than 20% of marketers say photo and imagery posts increase their audience engagement.

  20. More than 20% of marketers say video posts increase their audience engagement.

  21. More than 20% of marketers use social listening as a tactic of their social media marketing.

  22. More than 15% of marketers use direct messaging as a tactic of their social media marketing.

  23. More than 15% of marketers use live video as a tactic of their social media marketing.

  24. More than 15% of marketers use user-generated content as a tactic of their social media marketing.

  25. Over 20% of marketers use Total Sales as the measurement of success for content.

  26. Video is the #1 form of media used in content strategy (more than 15% of marketers), overtaking blogs and infographics.

  27. More than 25% of marketers use Facebook as the primary distribution channel for content.

  28. More than 20% of marketers invest in promotional videos and brand storytelling videos.

  29. Over 15% of marketers use website traffic and social media engagement as their content marketing metrics.

  30. 74% of global marketers continue to invest in social media marketing.

  31. Over 40% of marketers say Facebook yields the highest return on investment for their company.

  32. 70% of marketers are actively investing in content marketing.

  33. Roughly 60% of marketers stated Content Marketing is 'very important' or 'extremely important' to their overall strategy.

  34. Only 24% of marketers plan on increasing their investment in content marketing in 2020.

  35. Over 20% of marketers use Total Sales as the measurement of success for content.

Hope these insights provide you with a way forward....


That's all for now, and best of luck with your digital marketing endeavors.


Source: PrimoStats.

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