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35 Strange Facts And Stats On Digital Marketing

Updated: May 23


35 Strange Facts And Stats On Digital Marketing

35 Strange Facts And Stats On Digital Marketing:


I hope you find the following facts and stats beneficial in your digital marketing efforts to enhance your campaign results:

  1. More than 20% of advertisers use ad placement as an optimization tactic to improve their performance.

  2. More than 20% of advertisers use audience target as an optimization tactic to improve their performance.

  3. 63% of marketers are investing in a website upgrade in 2020.

  4. More than 15% of marketers use their business website as a distribution channel for marketing their business.

  5. More than 15% of marketers use social media as a distribution channel for marketing their business.

  6. More than 10% of marketers use email marketing as a distribution channel for marketing their business.

  7. Less than 10% of marketers use events as a distribution channel for marketing their business.

  8. To improve site performance, more than 15% of marketers optimize for mobile performance.

  9. To improve site performance, more than 10% of marketers improve page load.

  10. 18% of marketers choose Wordpress as their website content management system.

  11. 17% of marketers use Landing Page A/B testing to improve conversion rates.

  12. More than 30% of marketers say Facebook as a paid channel provides their company with the highest return on their investment.

  13. More than 20% of marketers say Google Search as a paid channel provides their company with the highest return on their investment.

  14. 33% of marketers use advertising to increase brand awareness.

  15. 24% of marketers use advertising to impact direct sales.

  16. 68% of marketers stated that paid advertising is 'very important' or 'extremely important' to their overall marketing strategy.

  17. 18% of marketers are using Facebook Groups.

  18. More than 20% of marketers publish 3-4 times per week on social media.

  19. More than 20% of marketers say photo and imagery posts increase their audience engagement.

  20. More than 20% of marketers say video posts increase their audience engagement.

  21. More than 20% of marketers use social listening as a tactic of their social media marketing.

  22. More than 15% of marketers use direct messaging as a tactic of their social media marketing.

  23. More than 15% of marketers use live video as a tactic of their social media marketing.

  24. More than 15% of marketers use user-generated content as a tactic of their social media marketing.

  25. Over 20% of marketers use Total Sales as the measurement of success for content.

  26. Video is the #1 form of media used in content strategy (more than 15% of marketers), overtaking blogs and infographics.

  27. More than 25% of marketers use Facebook as the primary distribution channel for content.

  28. More than 20% of marketers invest in promotional videos and brand storytelling videos.

  29. Over 15% of marketers use website traffic and social media engagement as their content marketing metrics.

  30. 74% of global marketers continue to invest in social media marketing.

  31. Over 40% of marketers say Facebook yields the highest return on investment for their company.

  32. 70% of marketers are actively investing in content marketing.

  33. Roughly 60% of marketers stated Content Marketing is 'very important' or 'extremely important' to their overall strategy.

  34. Only 24% of marketers plan on increasing their investment in content marketing in 2020.

  35. Over 20% of marketers use Total Sales as the measurement of success for content.

Just to mention, if you are serious about learning amazing insights and stats from various business and marketing domains, you can find them here in the most recent form to boost results!


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