7 Proven B2C Lead Generation Strategies To Drive Your Business To The Top:
According to a study by eMarketer, the global marketing cloud will grow to $352 billion by 2022 at a compound annual growth rate of 23.46%. In this marketing-crazed world, businesses of all kinds are going digital in order to stay competitive. However, most businesses understand that digital marketing takes a lot of time, money, and effort to grow a loyal following.
It’s no wonder that only 5-10% of businesses use digital marketing as their primary marketing method. If you lack the time or money to invest in digital marketing, you're not alone. However, if you’re looking for a more affordable B2C lead generation option, check out these proven strategies for driving your business to the top by generating more leads for your business who can eventually become your customers.
Social Media Marketing:
When it comes to marketing your business online, social media is one of the most effective tools out there. According to a report published by eMarketer, social media will account for 29.9% of all marketing activities in 2022. This is largely due to the fact that consumers are increasingly relying on social media when making purchase decisions. Therefore, if your business isn’t active on social media, you’re missing out on a lot of potential leads. In fact, a recent report found that products with social media-driven marketing drives were up to three times more likely to be bought than those without.
Social media marketing can take many forms, including paid and organic posts, videos, and images. Paid social media marketing campaigns can be costly, with ads that target specific demographics typically costing a bit higher, especially after iOS updates, as stated by many marketing experts in recent months. Being consistent with the efforts might lead to a reduced cost per acquisition or optimized cost, and the data will influence your business decisions.
Paid advertising is a proven way to get your name out to thousands of potential customers. Major online retailers, financial services, and even some dating brands have used paid advertising to attract new leads. If you’re interested in increasing your online leads but don’t want to put in the legwork, paid advertising may be the solution you’re looking for. However, not all paid advertising is created equal. It’s important to understand the difference between paid and organic search engine optimization (SEO) and digital ad formats like Google’s first-party Shopping ads.
If you decide to go with paid advertising, make sure you understand the various ad formats and pricing so you know which ones are right for your business.
Content marketing is basically the act of marketing your product or service using high-quality, relevant content that is distributed to targeted audiences. Ideally, this content is distributed via multiple channels, including email, social media, blogs, and more. Ideally, the audience sees this content multiple times. Each time they see the content, they can think about your business and make a purchase decision.
Influencer marketing is a newer form of marketing that allows companies to leverage the power of influential bloggers, vloggers, and other online personalities. The trend of using micro and nano influencers has been booming in recent months. The COVID times paved the way for such opportunities. These people have built up large followings on social media and other channels. They are highly trusted by their followers. As a result, their recommendations have the potential to convince a large number of people to buy your product or service, thereby simplifying lead generation efforts.
Blogging is a great way to create content that people can read repeatedly. Unlike other content forms, people can instantly leave reviews on sites, which can help you attract more customers and understand their intent. Additionally, when used correctly, blogging can improve your SEO and drive more organic traffic from search engine results pages, resulting in more views and leads in the process.
However, simply creating a blog isn’t enough. You also need to actively manage your blog, including posting high-quality or epic content at least once per week. To boost it further, the same blog posts can be shared with all your existing customer base through e-mail marketing, and there are likely chances of getting some of them shared with their networks, resulting in new leads from such attempts.
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Outreach is when you send emails to your customers and potential customers, inviting them to become leads for your business. Outreach is a great way to get your name out there and get your foot in the door with new audiences. However, you shouldn’t spam your contacts. Instead, follow the leads through to a sales or purchase decision, and then close the sale. After all, sales are what marketing is all about.
Make sure to provide value in all your outreach efforts so that the potential prospect shouldn't feel like a pushy form. The value here can be in the form of free tips and strategies to boost a prospect's income or revenue, which will make them trust you for future needs and end up as a lead later.
Networking and Events:
Networking and events are a great way to meet other business owners and professionals in your industry. Networking events often have speakers and can help you learn about new marketing trends and techniques, as well as connect with other like-minded individuals. When you attend networking and events, make sure you bring business cards and occasionally offer to give your contact information to other attendees. This will help you build relationships and make future connections. This is a passive form of lead generation effort.
Bonus Tip: In addition to the above, optimizing your business website for SEO is a great way to generate free leads in the long term and also to stay ahead of the competition!
Use a Lead Magnet:
A lead magnet is something you give to leads that induces them to take action. For example, if you own a dating website, giving away free gift cards to online retailers could be a great lead magnet. This way, you don’t have to invest a lot of money in marketing the cards themselves, but people will receive them if they sign up for your dating website.
The lead magnet could also be e-books, templates, cheat sheets, videos, and other high-value bearing content to make the audience consume it and win through upon its implementation. This has a high chance of someone remembering you to contact as a lead in the future. The lead magnet should be relevant to the niche of your business and address one common pain point experienced by audiences or potential prospects.
B2C Leads are Different:
When it comes to B2C lead generation, there are a few things to keep in mind. First, B2C customers tend to be more trusting of ads than those in the B2B space. Therefore, paid ads that target your specific audience and include images and detailed information about the products you sell are likely to generate more leads and sales thereafter.
B2C leads also tend to be more interested in receiving information from you and your brand. Therefore, you should include information about new products, special offers, and more. As per various pro-marketers experiences, the engagement rate is higher with such audiences or potential prospects compared with B2B audiences.
For many businesses, the idea of investing time and money in digital marketing is a turnoff. Fortunately, there are plenty of affordable B2C lead generation strategies, and the most important of these are explained above, which you can utilize to get your business to the top by generating more leads and eventually generating revenue for your business.
All the best.....
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