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Digital Market Outlook’s Global Summary Stats, Insights and Forecasts-2022


Digital Market Outlook’s Global Summary Stats, Insights, and Forecasts-2022


A. eCommerce Market Outlook’s Stats, Insights, and Forecasts-2022:

  • Revenue in the eCommerce market is projected to reach US$4.15tn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 11.35%, resulting in a projected market volume of US$5.73tn by 2025.

  • With a projected market volume of US$1,412.00bn in 2022, most revenue is generated in China.

  • In the eCommerce market, the number of users is expected to amount to 4,877.0m users by 2025.

  • User penetration will be 53.8% in 2022 and is expected to hit 62.4% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$1,012.00.


1. Electronics eCommerce Stats:

  • Revenue in the Electronics segment is projected to reach US$1.01tn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 7.81%, resulting in a projected market volume of US$1.26tn by 2025.

  • With a projected market volume of US$393.50bn in 2022, most revenue is generated in China.

  • In the Electronics segment, the number of users is expected to amount to 3,454.6m users by 2025.

  • User penetration will be 34.3% in 2022 and is expected to hit 44.2% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$386.00.


2. Fashion eCommerce Stats:

  • Revenue in the Fashion segment is projected to reach US$0.99tn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 11.19%, resulting in a projected market volume of US$1.36tn by 2025.

  • With a projected market volume of US$312.20bn in 2022, most revenue is generated in China.

  • In the Fashion segment, the number of users is expected to amount to 3,141.8m users by 2025.

  • User penetration will be 32.1% in 2022 and is expected to hit 40.2% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$403.60.


3. Furniture eCommerce Stats:

  • Revenue in the Furniture segment is projected to reach US$499.20bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 13.01%, resulting in a projected market volume of US$720.40bn by 2025.

  • With a projected market volume of US$149,400.00m in 2022, most revenue is generated in the United States.

  • In the Furniture segment, the number of users is expected to amount to 1,788.2m users by 2025.

  • User penetration will be 16.6% in 2022 and is expected to hit 22.9% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$396.00.


4. Toys, Hobby, and DIY Stats:

  • Revenue in the Toys, Hobby & DIY segment is projected to reach US$568.20bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 10.15%, resulting in a projected market volume of US$759.40bn by 2025.

  • With a projected market volume of US$232.10bn in 2022, most revenue is generated in China.

  • In the Toys, Hobby & DIY segment, the number of users is expected to amount to 2,924.2m users by 2025.

  • User penetration will be 27.9% in 2022 and is expected to hit 37.4% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$267.20.


5. Beauty, Health, Personal, and Household Care Stats:

  • Revenue in the Beauty, Health, Personal & Household Care segment is projected to reach US$415.70bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 12.41%, resulting in a projected market volume of US$590.50bn by 2025.

  • With a projected market volume of US$109.80bn in 2022, most revenue is generated in China.

  • In the Beauty, Health, Personal & Household Care segment, the number of users is expected to amount to 2,133.4m users by 2025.

  • User penetration will be 21.6% in 2022 and is expected to hit 27.3% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$252.70.


6. Food Stats:

  • Revenue in the Food segment is projected to reach US$274.10bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 23.26%, resulting in a projected market volume of US$513.30bn by 2025.

  • With a projected market volume of US$91,210.00m in 2022, most revenue is generated in China.

  • In the Food segment, the number of users is expected to amount to 1,238.0m users by 2025.

  • User penetration will be 11.9% in 2022 and is expected to hit 15.8% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$302.00.


7. Beverages Stats:

  • Revenue in the Beverages segment is projected to reach US$232.20bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 13.95%, resulting in a projected market volume of US$343.60bn by 2025.

  • With a projected market volume of US$87,120.00m in 2022, most revenue is generated in China.

  • In the Beverages segment, the number of users is expected to amount to 1,316.6m users by 2025.

  • User penetration will be 12.7% in 2022 and is expected to hit 16.8% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$240.50.


8. Media Stats:

  • Revenue in the Media segment is projected to reach US$163.70bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 3.08%, resulting in a projected market volume of US$179.30bn by 2025.

  • With a projected market volume of US$74,140.00m in 2022, most revenue is generated in China.

  • In the Media segment, the number of users is expected to amount to 2,482.5m users by 2025.

  • User penetration will be 24.1% in 2022 and is expected to hit 31.8% by 2025.

  • The average revenue per user (ARPU) is expected to amount to US$89.31.


B. Digital Health Market Outlook’s Stats, Insights, and Forecasts-2022:

  • Revenue in the Digital Health market is projected to reach US$149.90bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 10.59%, resulting in a projected market volume of US$224.20bn by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$43.34.

  • In global comparison, most revenue will be generated in China (US$44,680.00m in 2022).

  • The market's largest segment will be Digital Fitness & Well-Being with a total revenue value of US$88.67bn in 2022.


1. Digital Fitness and Wellbeing Stats:

  • Revenue in the Digital Fitness & Well-Being segment is projected to reach US$88.67bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 11.14%, resulting in a projected market volume of US$135.30bn by 2026.

  • User penetration will be 17.67% in 2022 and is expected to hit 21.87% by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$65.91.

  • In global comparison, most revenue will be generated in China (US$26,570.00m in 2022).


2. eHealth Stats:

  • Revenue in the eHealth segment is projected to reach US$61.18bn in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 9.79%, resulting in a projected market volume of US$88.89bn by 2026.

  • User penetration will be 27.74% in 2022 and is expected to hit 34.92% by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$28.97.

  • In global comparison, most revenue will be generated in China (US$18,110.00m in 2022).


C. App Market Outlook’s Stats, Insights, and Forecasts-2022:

  • Total revenue in the App market is projected to reach US$465.70bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.31%, resulting in a projected market volume of US$641.00bn by 2026.

  • In-app purchase (IAP) revenue in the App market is projected to reach US$214.60bn in 2022.

  • Paid app revenue in the App market is projected to reach US$5.44bn in 2022.

  • Advertising revenue in the App market is projected to reach US$245.60bn in 2022.

  • The number of downloads in the App market is projected to reach 247,175.0m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$1.88.

  • A global comparison reveals that most revenue is generated in China (US$180.50bn in 2022).


1. Books and Reference Apps Stats:

  • Total revenue in the Books & Reference segment is projected to reach US$8.90bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 9.99%, resulting in a projected market volume of US$13.02bn by 2026.

  • In-app purchase (IAP) revenue in the Books & Reference segment is projected to reach US$3.01bn in 2022.

  • Paid app revenue in the Books & Reference segment is projected to reach US$0.26bn in 2022.

  • Advertising revenue in the Books & Reference segment is projected to reach US$5.62bn in 2022.

  • The number of downloads in the Books & Reference segment is projected to reach 2,596.1m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$3.43.

  • A global comparison reveals that most revenue is generated in Japan (US$4,049.00m in 2022).


2. Business Apps Stats:

  • Total revenue in the Business segment is projected to reach US$3.07bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 10.27%, resulting in a projected market volume of US$4.54bn by 2026.

  • In-app purchase (IAP) revenue in the Business segment is projected to reach US$1,144.00m in 2022.

  • Paid app revenue in the Business segment is projected to reach US$128.10m in 2022.

  • Advertising revenue in the Business segment is projected to reach US$1,801.00m in 2022.

  • The number of downloads in the Business segment is projected to reach 3,634.0m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$0.85.

  • A global comparison reveals that most revenue is generated in the United States (US$1,232.00m in 2022).


3. Education Apps Stats:

  • Total revenue in the Education segment is projected to reach US$7.65bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.72%, resulting in a projected market volume of US$10.69bn by 2026.

  • In-app purchase (IAP) revenue in the Education segment is projected to reach US$2.92bn in 2022.

  • Paid app revenue in the Education segment is projected to reach US$0.19bn in 2022.

  • Advertising revenue in the Education segment is projected to reach US$4.54bn in 2022.

  • The number of downloads in the Education segment is projected to reach 4,994.3m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$1.53.

  • A global comparison reveals that most revenue is generated in China (US$3,458.00m in 2022).


4. Entertainment Apps Stats:

  • Total revenue in the Entertainment segment is projected to reach US$31.51bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.30%, resulting in a projected market volume of US$43.35bn by 2026.

  • In-app purchase (IAP) revenue in the Entertainment segment is projected to reach US$11.37bn in 2022.

  • Paid app revenue in the Entertainment segment is projected to reach US$0.05bn in 2022.

  • Advertising revenue in the Entertainment segment is projected to reach US$20.09bn in 2022.

  • The number of downloads in the Entertainment segment is projected to reach 12,208.7m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$2.58.

  • A global comparison reveals that most revenue is generated in China (US$14,790.00m in 2022).


5. Finance Apps Stats:

  • Total revenue in the Finance segment is projected to reach US$1.10bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.92%, resulting in a projected market volume of US$1.49bn by 2026.

  • In-app purchase (IAP) revenue in the Finance segment is projected to reach US$323.80m in 2022.

  • Paid app revenue in the Finance segment is projected to reach US$55.67m in 2022.

  • Advertising revenue in the Finance segment is projected to reach US$717.10m in 2022.

  • The number of downloads in the Finance segment is projected to reach 2,656.2m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$0.41.

  • A global comparison reveals that most revenue is generated in China (US$431.20m in 2022).


6. Food and Drink Apps Stats:

  • Total revenue in the Food & Drink segment is projected to reach US$0.79bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 9.03%, resulting in a projected market volume of US$1.12bn by 2026.

  • In-app purchase (IAP) revenue in the Food & Drink segment is projected to reach US$269.20m in 2022.

  • Paid app revenue in the Food & Drink segment is projected to reach US$86.38m in 2022.

  • Advertising revenue in the Food & Drink segment is projected to reach US$438.50m in 2022.

  • The number of downloads in the Food & Drink segment is projected to reach 1,951.5m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$0.41.

  • A global comparison reveals that most revenue is generated in China (US$708.50m in 2022).


7. Health and Fitness Apps Stats:

  • Total revenue in the Health & Fitness segment is projected to reach US$7.67bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.10%, resulting in a projected market volume of US$10.48bn by 2026.

  • In-app purchase (IAP) revenue in the Health & Fitness segment is projected to reach US$2.58bn in 2022.

  • Paid app revenue in the Health & Fitness segment is projected to reach US$0.13bn in 2022.

  • Advertising revenue in the Health & Fitness segment is projected to reach US$4.96bn in 2022.

  • The number of downloads in the Health & Fitness segment is projected to reach 3,764.1m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$2.04.

  • A global comparison reveals that most revenue is generated in the United States (US$3,233.00m in 2022).


8. Lifestyle Apps Stats:

  • Total revenue in the Lifestyle segment is projected to reach US$11.51bn in 2022.

  • Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.34%, resulting in a projected market volume of US$15.28bn by 2026.

  • In-app purchase (IAP) revenue in the Lifestyle segment is projected to reach US$4.35bn in 2022.

  • Paid app revenue in the Lifestyle segment is projected to reach US$0.10bn in 2022.

  • Advertising revenue in the Lifestyle segment is projected to reach US$7.05bn in 2022.

  • The number of downloads in the Lifestyle segment is projected to reach 4,911.1m downloads in 2022.

  • The average revenue per download currently is expected to amount to US$2.34.

  • A global comparison reveals that most revenue is generated in China (US$4,361.00m in 2022).