Email Campaign Performance Metrics - [8 Metrics To Measure Email Marketing]:
In this blog post, you will get to know about various email campaign performance metrics that can be used to measure the success of an email marketing campaign, and you should be aware of them in order to get the outcomes you want from your efforts.
By monitoring these 8 metrics, your business not only identifies what is working and what needs improvement but also make smart data-driven decisions that are highly helpful to optimize your email marketing efforts for great success.
“Personalized emails deliver [six times] higher transaction rates than emails without personalization” - litmus’s personalization lessons report
Email Campaign Performance Metrics:
Here are the 8 important metrics to measure email marketing campaign:
1. Open Rate:
This measures the percentage of recipients who opened the email. A high open rate indicates that the subject line and sender name were effective in getting recipients to open the email.
“The sweet spot of a welcome email series should be 5-7 emails long” - Make Money With Email Newsletter
2. Click-Through Rate (CTR):
This measures the percentage of recipients who clicked on links within the email. A high CTR indicates that the content of the email was relevant and engaging to recipients.
3. Bounce Rate:
This measures the percentage of emails that were undeliverable and returned to the sender. A high bounce rate indicates that the email list needs to be cleaned up or that the email content may be marked as spam.
4. Conversion Rate:
This measures the percentage of recipients who completed a desired action such as making a purchase or signing up for a service. A high conversion rate indicates that the email effectively convinced recipients to take a desired action.
“When it comes to sheer volume of sends, email remains an effective digital channel. In fact, customers say that email is among their preferred channels to interact with brands, second only to the phone” – Salesforce Research [State of Marketing, 8th Edition, 2022]
5. Unsubscribe Rate:
This measures the percentage of recipients who unsubscribed from the email list after receiving the email. A high unsubscribe rate may indicate that the email content was not relevant or that the frequency of emails was too high.
6. Revenue Generated:
This measures the revenue generated by the email campaign, which can be direct or indirect revenue.
7. Engagement Rate:
This measures the percentage of recipients who engaged with the email. This can include opens, clicks, forwards, and replies.
“Avoid email blasts and generic offers. Instead, get to know your customers as individuals” – CM Group
8. Spam complaint rate:
This measures the percentage of recipients who marked the email as spam. A high spam complaint rate can negatively impact the sender's reputation and ability to deliver future emails.
Here's related information that might be useful to you – 46 Best Email Marketing Campaign Tips To Power Sales [or Conversions].
In conclusion, email marketing is a powerful channel for reaching out to your customers and prospects, but its success depends on the ability to measure and analyze the performance of your campaigns.
By keeping track of these 8 email campaign performance metrics, your business can optimize email campaigns, make data-driven decisions, improve its ROI, and also achieve your overall goals, smartly.
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