[Email vs Social Media Marketing] - Can social media be used as a substitute for email marketing?
No. Social media can never be a substitute for email marketing as they serve two different purposes. Email marketing can be used for building and nurturing your email lists whereas social media is used for exposing your content to a large audience.
Additionally, email marketing provides you with the opportunity to create a timely connection with your customers by sending out coupons, special promotions, and other updates directly to their inboxes.
Top marketing channels by effectiveness:
Email Marketing allows businesses to create a relationship with their customers. Social media, on the other hand, is a platform that connects people and businesses.
"E-Mail marketing return on investment (ROI) is 36USD" - Statista
While social media can be a great way to get your brand out there, email marketing is the best way to connect with your target audience in a more personal way.
“Ads on social media are one of the primary ways in which the world’s 4.8 billion internet users discover new brands, new products, and new services,” says Kemp. “It’s clear that social media has a role to play all along the purchase cycle.” - Key Insights from Global Social Media Trends 2022
Overall, both social media and email marketing are two different channels that can be best used together for marketing purposes and social media cannot be a substitute for email marketing in most business contexts.
Here's related information that you may find helpful – 8 Best Ways To Promote And Attract More Customers From Social Media Platforms.
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