Emotional Marketing Statistics and Facts - [CTR Booster]

Updated: Aug 16

Photo by Mikhail Nilov [Pexels]

Emotional Marketing Statistics and Facts:

This blog post is all about emotional marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Emotional Marketing Statistics and Facts:

This post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Customers who have an emotional relationship with a brand have a 306% higher lifetime value than those who don't, according to a Motista study” – MarketingProfs

“In a recent report, we found that 69% of people said B2B purchasing is just as emotionally driven as B2C” – HubSpot

“Emotions drive 80% of the decisions” - PixelTrack

"When you humanize your content, you build emotional connections with your followers. A recent Sprout survey of 300 marketers found that 77% of consumers are more likely to increase their spending with brands they feel connected to, up from 57% in 2018"

“Posts that fuelled an emotional response had a 44% higher average click-through rate compared to those that didn’t” - LinkedIn Marketing Solutions

“Yes, ChatGPT can create content fast, but it can't replicate the human touch of empathy and contextual awareness that is key to building an emotional connection between brand and consumer” – MarketingProfs

“Keep your audience at the forefront. Out: Making yourself the hero of your brand story. In: Using your content to build emotional connections” – Sprout Social

“Brands with creative advertising that harnessed emotion acquired 198X more followers on average than the rest of the companies on LinkedIn” - LinkedIn Marketing Solutions

“Share a compelling brand story. Consumers crave knowing more about your “what” and “why” and want an emotional connection as they decide where to spend their hard-earned dollars” – American Express and PayPal Survey [Retail Dive Newsletter]

“You can connect with your audience emotionally by branding. Sure, we live in a world where artificial intelligence tools such as ChatGPT can create tons of content. But there's something it lacks: wit, meaningful stories with nuance, and human emotion” – MarketingProfs

“Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty” – Sprout Social

“AI does not capture human emotions, empathy, or understanding. By shaping content with your personal touch, you create something truly original and authentically human, enabling people to connect more deeply with your message than with an AI-generated conglomeration of pre-existing words and thoughts” – MarketingProfs

“Customers don’t expect different levels of service as they switch between channels — in fact, it’s been shown that customer emotion has more impact on customer loyalty than other perception metrics like customer effort and task completion when it comes to the digital experience” – Qualtrics [Global Consumer Trends 2023, US]

“Your brand story revolves around your customers and focuses on how your company can improve their lives. It’s a narrative that covers a wide range of the facts and feelings created by your brand” - Content Marketing Workbook by Semrush

“Community marketing engages and pushes your loyal customers to bring in more people who might enjoy being a part of a special community” – Outgrow

Winning attention is one thing, but it’s the brands that consumers know, trust, and love that earn those valuable clicks” - 2023 Marketing Guide Report by Meltwater

“Free shipping” and “store pickup” are consistently effective trigger words across all domains” – State of Ecommerce 2023 Report by Semrush

“Customers who truly feel connected to a brand tend to be less price sensitive because they value quality over price. They also contribute to a recurring sales revenue model” – Sprout Social

“Jeff Bezos, the founder of Amazon, has described a company’s branding as “what other people say about you when you’re not in the room.” In other words, your brand is people's feelings and emotions when hearing your company name” – HubSpot

“Creating an emotional connection with customers is key to building trust and positive brand perception. When your brand’s story and messaging are relatable to a customer, this helps forge stronger customer relationships” – Search Engine Journal

Keep visiting this blog post about emotional marketing statistics. Unlock insights, gain an edge, and dominate your marketing game. Check back for the latest facts, and stay one step ahead.

Here's related information that you may also find helpful – Word of Mouth Marketing Statistics and Facts [Most powerful marketing channel].

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