Generate B2B Sales Leads - [Experts Top 10 Tips]
Updated: Feb 17
Generate B2B Sales Leads - [Experts Top 10 Tips]:
Here are the expert's top 10 tips for successfully generating B2B sales leads which are based on various opinions, findings, industry reports, or observations that have been well discussed and published across multiple platforms, including various reviews and case studies conducted on B2B businesses.
“71% of B2B Marketers Use Video Marketing, While 66% of B2C Do” – VidStudioAI Email
10 Tips to Generate B2B Sales Leads:
1. Build your Business Brand on LinkedIn:
LinkedIn is mostly used by B2B audiences, leaders, business owners, and entrepreneurs. Making an appearance here can help you reach your target market and attract more attention, which is a special benefit for B2B businesses. [See the latest Stats And Insights On How Pandemic Transformed B2B Buying]
Sharing your B2B company's history, key moments, triumphs, quick product videos, endorsements, interviews, and other content will raise its profile and boost the likelihood that interested parties or targeted audiences will interact with it.
Here's related information that you may find helpful – Social Media Trends 2023 [63 Key Insights and Facts]
2. Make use of LinkedIn Ads Marketing:
To generate leads and sales, use the LinkedIn Company Page, and explore LinkedIn Ads Marketing.
According to the most recent data, a variety of marketing and sales professionals, as well as decision-makers for many firms, spend more time on the LinkedIn network.
“B2B audiences exposed to both branding and acquisition campaigns are 6x more likely to convert than those only exposed to one or another” - LinkedIn Marketing Solutions.
3. Lead Generating Online Tools:
Snov. io, GetProspect. io, FindThatLead. com, Lusha. co, RocketReach. co, MailShake, Klenty, and WoodPecker are some of the trending lead-generation tools to look at.
Among these, Snov. io, GetProspect. io, FindThatLead. com, and Lusha. co are some of the most popular. You may also try with ContactOut (Chrome Extension), which I had come across recently and its users are from a third of the Fortune 500 (like Microsoft, PwC, and Symantec) companies and businesses.
You may check reviews about these tools on platforms like TrustPilot, G2, and Capterra which would help you. Discover more options here.
“In fact, McKinsey & Company reports that the number of channels B2B customers regularly use in the buying process doubled from five in 2016 to 10 in 2021” - Retail Dive and TreviPay
4. Facebook Ads Marketing:
You should also look into Facebook Ads Marketing. This is the most popular and commonly used platform among entrepreneurs, and marketers all around the world. On this platform, paid advertising strategies s for B2B businesses to drive leads and sales are still crucial.
Retargeting is an important growth hack that can help you produce an extra 15% (on average) of leads and sales. On some occasions, such as Black Friday and Cyber Monday, the possibilities are larger. You may check for any latest deals on the Dealify platform.
“Trust is so important in B2B because the lead cycle is really long and the investment is higher” - Convince & Convert Resource Report
5. Viral Marketing, Give Away Marketing, Newsletters, Content Marketing, and Blogs:
Viral Marketing is an underappreciated technique that is rarely used or implemented, but it is one that may be tried and has worked for a few businesses in the past.
As per the PrimoStats,
a) 28% of B2B executives say industry newsletters are the most valuable content formats and sources for researching their B2B purchases,
b) 39% of B2B executives say webinars are the most valuable content formats and sources for researching their B2B purchases,
c) 49% of B2B content marketers said their organization outsources at least one content marketing activity, with large companies being the most likely to outsource.
By offering customized content that solves the audience's pain points, B2B organizations can use blogs as a component of an audience engagement strategy.
“According to the 2022 B2B Content Marketing Benchmark Report from CMI, overall B2B content consumption increased more than 9% YOY from 2021 to 2022, adding to a total demand increase of more than 33% since 2019” - Convince & Convert Resource Report
6. Affiliate Program:
Establish an affiliate or partner model, welcome affiliates, encourage affiliate activities, and pay out good commissions per sale or lead and boost the goals and objectives of the organization.
Frequently offer affiliates information, updates, content, marketing assets, or creatives to aid in directing visitors to your website. Also, by using this approach, your company can spend less on marketing, promotion, and advertising.
“Affiliate marketing as an industry is now worth $12 Billion a year and is expected to grow by 10% in the next few years, contributing to about 15% of the total revenue made through ALL digital marketing” – JVZOO [Global Affiliate Network Platform]
7. Paid Ads:
Paid advertisements are widely utilized to promote company branding on several social media sites.
Conducting occasionally paid advertising campaigns will appeal to the target market and support the development of brand positioning in the minds of potential customers.
“Organic social media is a great way to build an authentic connection with an organization’s target audience, while paid social helps to amplify this message” - State of Social 2023 Report [EMEA Edition] by Meltwater
Use SEO strategies to increase organic traffic to a business website. In the post-pandemic era, SEO is regaining popularity, and having a website, page, or blog that is optimized for SEO can assist drive free or organic traffic.
Make the most of it by hiring an SEO expert or SEO tools that can assist you in the long run.
“New content that addresses searchers’ questions is your best SEO-strategy defence. It’s a tough road. Organic traffic may take some hits, but it’s still a digital marketing powerhouse” – Content Marketing Institute
9. Customer Referral Program:
Consider developing a client or customer referral program to build trust, loyalty, and brand recognition while also retaining customers through a reward system.
A win-win situation is created for businesses when customers are paid for referring new customers.
10. Influencer Marketing:
Give influencer marketing a try; it's a trendy issue in the post-pandemic era. You may want to hire influencers (with B2B knowledge), speak with them, and explain your objectives before incorporating them into your business and marketing activities.
This can be done on a regular basis or depending on the engagement and results. Change is possible at any time.
Focus on every customer and use any of their feedback, comment, or complaint as an opportunity. This helps to grow your business by improving your product or service.
Pro-Tip: Adopting trial-and-error techniques is a good move that will help to figure out the winning marketing strategy for your business.
Overall, I'm hoping that these pointers, ideas, or suggestions can help you boost your B2B leads and sales over time.
By the way, if you are interested, you may access - 27 Result Driven Marketing Factors To Boost Conversions
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
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