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[Google Ads] - 7 Ways To Improve Click-Through Rate To Boost Earnings

Updated: Sep 28, 2023

[Google Ads] - 7 Ways To Improve Click-Through Rate To Boost Earnings
Photo by Andrea Piacquadio [Pexels]

Google Ads - 7 Ways To Improve Click-Through Rate To Boost Earnings:

Google Ads have the potential to make you earn. But if nobody clicks your ads, you won’t make a dime. Here are the ways to boost your earnings via Google Ads.

7 Ways To Improve Click-Through Rate in Google Ads:

1. Test Multiple Types Of Ads:

Here are some common choices:

- Single keywords

- Dynamic search

- Audience targeted

Research all of them, test them, and see which gets you the highest CTR.

2. Write Better Ad Copy:

Some smaller tips within that:

- Make your headlines simple and clear

- Tailor your copy to your keywords

- Mention your USP

- Ask relevant questions

- Mention your refund/results guarantee

- Have a clear CTA

3. Improve Targeting:

You can target by:

- Keywords

- Negative keywords

Combine a couple of those or all of them, and you can show your ads to a hyper-specific audience. The more relevant your ads are, the higher your CTR will be.

4. Use Ad Extensions:

Google offers tons of pre-written extensions that call people to action, create social proof, and give you a ton of other persuasive drivers.

Browse through them, choose ones that work for your offer, and let Google see if they’re effective or not.

5. Test Multiple Bidding Strategies:

Google offers multiple kinds of automated bidding and manual bidding strategies.

Smart Bidding is one of the automated ones, and it usually crushes.

Test a few of them out and see which works best for you.

6. Highlight Price In Your Ads:

For most offers, customers want to know what they’re getting into before they click.

Including a price does that.

If you have one and your competition doesn’t, you might get more clicks.

7. Hit Top Pain Points & Desires:

What’s the one BIG benefit your offer delivers?

What’s the one BIG pain point your offer fixes?

Answer those questions, then create ads with the answers.

Those are all useful suggestions. But ultimately, I can’t tell you what will work for your offer.

That’s why you have to test, then test more, then test even more.

After you get data and analyze it, you’ll be on the road to optimization.

Loved the content? Follow Jackson Blackledge on Twitter @blvckledge for more such lessons.

Note: The content on the Twitter thread has been turned into this blog post for the reading convenience of non-Twitter users or readers, with the hope that it will help and inspire. Thanks for reading.

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