How is AI used in Digital Marketing?
Updated: Mar 21
How is AI used in Digital Marketing?:
AI use in digital marketing is an exciting and rapidly growing field that shows no signs of slowing down. By 2023, the scope of AI use in digital marketing will have grown significantly, and it will be an essential part of any successful marketing strategy.
According to PwC, artificial intelligence could grow the global economy by $15.7 trillion and provide a 26% boost in GDP for local economies by 2030. It turns out smaller business owners—and not just the ones running tech startups out of Silicon Valley—are hungry for a piece of that pie [Unbounce Report]
“In the face of demand for data-driven, personalized, and scalable customer experiences, more than half of marketers say they’ve invested in the power of artificial intelligence (AI)” – Salesforce Research [State of Marketing, 8th Edition, 2022]
How AI helps in Digital Marketing?:
As per Adobe's Digital Trends 2022 Report, Artificial intelligence (AI) is a key area of opportunity that not enough organizations are taking advantage of to drive real-time business decisions and improve customer experiences.
AI use in digital marketing will allow marketers to automate processes, target audiences more effectively, and use data more efficiently.
This will result in improved customer experiences, higher ROI, and more efficient use of marketing resources.
AI technology can be used to automate tedious tasks such as gathering data, creating campaigns, and tracking results.
This will enable marketers to focus their time and resources on higher-value tasks such as creating content and developing strategies.
AI also allows marketers to personalize content for different audiences. AI-driven algorithms can identify customer profiles, behaviors, and interests.
This enables marketers to target specific audiences with tailored content and offers that are more likely to resonate with them, which is actually the need of the hour.
“We’re going to move into a territory where automation, machine learning, and artificial intelligence will prevail over the rest, seeking maximum personalization in ads” - Elena Ferreras, Wink [Channable Email]
AI technology can also analyze large amounts of data quickly and accurately. This helps marketers identify trends and patterns that may otherwise be overlooked.
By leveraging AI to gain insights from data, marketers can make better decisions in terms of which campaigns to pursue and how to optimize them, which helps to reap a good ROI.
"Do you know? 64% of voters use AI tools for generating blog posts and only 20% prefer to use them for generating images” – Sitechecker
AI in marketing, sales, and manufacturing:
As you can see, the scope of AI use in digital marketing is already growing, evolving, and also will be significantly larger than it is today.
“Those marketers who embrace AI solutions will have a strategic edge over their competitors, positioning themselves for success in the rapidly-changing world of marketing” - Social Media Marketing Trends 2023 by Social Media Examiner
Overall, AI use in digital marketing will become a very essential tool for any successful marketing strategy, allowing marketers to automate processes, target audiences more effectively, write copy and content, and also use data more efficiently.
Here's related information that you may find helpful – Customer Engagement Using AI [Discover 3 major ways you need to know]
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
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