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How Often Should You Republish an Article on a Website?

Updated: Oct 30, 2023


Republish an Article on a Website
Photo by Alexander Suhorucov [Pexels]

How Often Should You Republish an Article on a Website?:

There are no hard-and-fast rules for how often you should republish an article on your website.


Republishing an article on a website depends on a number of factors, including the quality of the content, the popularity of the site, your goals for the content, your target audience, competition in your business niche, and your content marketing efforts.


Republishing an Article on a Website:

Here are some guidelines for republishing an article on your website:


1. It is generally recommended that you republish content whenever there is a relevant change or update in trends to be made to the content of the article.


2. You can also update an old article with new information or statistics, maybe visuals or infographics as the need warrants, or you can rewrite or rephrase a confusing paragraph to make it easier to understand or to make it engaging for your audience or readers.


3. Republishing content is a great way to keep old content fresh and up-to-date.


It can also help you reach a new audience and gain additional exposure for your website. Make sure the content republished is relevant to the audience and their needs.


4. If your goal is to drive traffic to your site, you may want to republish your articles more frequently [say, at least once a year].


However, if your goal is to build trust with your readers, you may want to republish your articles at least quarterly so that they don't get bored, feel out of sight of your business or brand, or see the same content over and over again.

"Republishing article content with current insights often establishes yourself as an authority in the eyes of your audience or readers"

5. Additionally, it's always a good idea to test different frequencies and see which performs best because the ‘often’ always varies from business to business based on respective article content-based goals.


6. You should also republish an article if you notice that the article is not being read as much as you'd hoped and think that by republishing it, you may be able to attract more readers.


Best Practices for Updating Posts:

Pro-Tip: Make sure the article's content is optimized for SEO to gain higher visibility from search engines like Google.


Overall, it's important to make sure that the content you're republishing is of high quality so that readers will actually want to read it.


If the content isn't interesting or relevant, readers are likely to simply scroll past it without reading it and end up with poor engagement and fewer outcomes.


Here's related information that you may also find helpful – SEO vs UX [Uncover how they unite for a remarkable web experience]


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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