Updated: Feb 14
How to Recover from Negative SEO?
Negative SEO can be a huge problem for any website. It can cause your website to drop in search rankings, resulting in lower traffic and decreased revenue. Fortunately, there are steps you can take likely to recover from negative SEO.
“While negative SEO is unlikely to work these days, it's always good to be vigilant” - Ahrefs
Steps to follow to Recover from Negative SEO:
First, you should identify the source of the problem. This can be done by running an SEO audit of your website.
You can use tools like Ahrefs, Semrush, Sitechecker, Screaming Frog or any other SEO tool you are familiar with that does the job to find any suspicious links, spammy links, or other irregularities that may be causing your website to be penalized by search engines.
Once you have identified the source of the negative SEO, you can take steps to rectify it. This could include removing the offending links, disavowing them in webmaster tools [on Google Search Console], or submitting a reconsideration request to Google.
You should be aware that, Google’s core algorithm Penguin 4.0 aims at identifying and ignoring low-quality links so they don’t affect your rankings.
“The chance of a negative SEO attack being successful is lower now than in the pre-Penguin 4.0 era. Moreover, if it is successful, Google probably won’t demote your entire site—so the real-life negative effect is likely to be much less catastrophic than it once was” - Ahrefs
In addition, you should also keep an eye out for any other suspicious activity that could be affecting your website. This could include malicious code or redirects, or even a competitor using link schemes to manipulate your ranking.
It is also important to establish a regular SEO strategy to ensure that your website is always compliant with Google's guidelines.
This should include producing unique quality helpful content, content optimization, internal linking, technical SEO aspects, quality link building, and regular audits a year of your site's various SEO elements.
By following these steps, you should be able to recover from negative SEO and protect your website from further damage in the future.
In addition, there may be other unexplained causes of negative SEO that are specific to each situation [or case] and should not be disregarded in this discussion.
Pro-Tip: The problem won't be fixed right away or immediately; it will take some time, thus patience is a must. Furthermore, if you are truly serious, you may utilize Securi, which may be your best defense.
Here's related information that might be useful to you – Google’s Various Systems For Search Engine Ranking [18 Major Findings from New Google Guide]
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