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Influencer Marketing Statistics [2023 Updated]

Updated: Aug 9


influencer marketing statistics 2023 - [statistics about influencer marketing] - [influencer marketing facts]
Photo by Karolina Grabowska [Pexels]

Influencer Marketing Statistics:

This blog post is all about influencer marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.


In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

“Influencer marketing is here to stay, and we think it will hit a unique stride in 2023 if brands are willing to adapt and see the opportunities of working with a wide range of influencers” - 2023 Marketing Guide Report by Meltwater

Influencer Marketing Facts, and Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.


“According to Gartner’s 2022 State of Marketing Budget and Strategy report, CMOs allocate an average of 10.1% of their digital budgets to paid social advertising (the highest spend allocation, marginally ahead of search advertising) and a further 7.6% on organic social and influencer marketing” - Social Media Marketing Platform Buyers Guide by Meltwater


“In 2022, the influencer marketing ballooned to a $16.4 billion industry” – HubSpot’s 2023 State of Marketing Report


“#1 highest ROI of any marketing channel are blogs, social media shopping tools, and influencer marketing” HubSpot’s 2023 State of Marketing Report


“Influencer Marketing is expected to reach $22.2 Billion by 2025” – 2023 Social Trends Report by PLANOLY


“In 2023, 78% of B2C organizations will use influencer marketing” - State of Social 2023 Report [EMEA Edition] by Meltwater


“Companies spend 17% of their marketing budget on influencer marketing” – THE AMERICAN REPORTER


“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” HubSpot


“Currently, the influencer marketing industry has grown to $17 billion and is expected to grow exponentially in the future as well” THE AMERICAN REPORTER


“Marketers are using influencers to “bypass” Apple’s iOS14.5 privacy regulations” – eMarketer’s Influencer Marketing Report [2022]


“Instagram is still the major creator channel with $2.23 billion spent on influencer marketing just in the U.S. this year – mostly thanks to the “wide range of shoppable content” – eMarketer’s Influencer Marketing Report [2022]


“61% of marketers listed TikTok among the social media platforms on which they work with influencers and creators” HubSpot


“The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars” - SiteProNews


“In 2022, 34.4% of brands pay influencers, and 49% of payments entail a flat rate, reports the Influencer Marketing Hub” – afluencer Influencer Marketing 101 Report


“According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators” HubSpot


“90% of respondents said that they would prefer to see brands share content from actual customers, while 86% said that they’d be more likely to trust a brand that publishes user-generated content, as opposed to influencers” Social Media Today [on Entribe’s Study].


80% of influencer marketers work with creators/influencers with under 100K followers while only 16% work with celebrities who have over a million followers, according to our 2023 Social Media Marketing Report” – HubSpot


“77% of brand marketers report the quality of customers from influencer marketing campaigns exceeds that of other marketing tactics” – afluencer Influencer Marketing 101 Report


“For best results, it’s a good idea to meet with your micro-influencers regularly and keep communication lines clear. That way, you can reiterate key messaging, and review goals to see if they’re on track. It’s also a good time to check on whether they’re delivering the kind of sales leads you expect” Sideqik


“According to Business Wire, 61% of consumers find relatable personalities the most appealing when choosing to follow an influencer or creator on social media” HubSpot


“What people once referred to as influencer marketing has really evolved into the creator economy. Essentially, many brands are partnering with online creators who produce short and long-form content that bring subscribers to their platform” Search Engine Journal


“Influencer marketing should be a relationship-building experience, not a campaign. Stop random acts of influencer marketing!” Convince & Convert Report


“Influencer marketing has been an effective way to reach engaged audiences for several years and now, marketers are seeing more value in niche micro-influencers and creators for targeted campaigns” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“While big brands are tightening their budgets, we are going to see small businesses take over the social media influencer marketing space. Not only with their content, but with their brand-creator collaborations” – 2023 Social Trends Report by PLANOLY


“With declining organic reach and increasing ad costs, marketers and business owners are turning to influencer marketing for ROI” – upfluence


“57% of marketers listed Facebook as their platform of choice when working with creators and influencers” HubSpot


“It’s so important to get your legal team involved up front and keep in mind that it is the brand that is typically responsible for any influencer marketing missteps, much more so than the influencer” – Convince & Convert Report


“Instagram, YouTube, and Facebook are top of the list when it comes to social media platforms. But, if your small business is not yet well known on these outlets, consider collaborating with well-established influencers in your niche” HubSpot


“Compared to celebrities, working with small influencers and creators is less expensive, leads to long-term partnerships, and offers access to tightknit, engaged, and loyal communities” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“And as more consumers make their first in-app purchases in 2023, building trust through social proof, influencer marketing, social customer service, and multi-channel purchase options will be even more crucial” - 2023 Marketing Guide Report by Meltwater


“Nearly four in ten brands in the United States say that they would actually spend more on influencer marketing if they could just make sure they knew that it worked” – Convince & Convert Report


“Among the trends predicted, influencer marketing will continue its rapid growth, and organizations will invest further in encouraging their employees to take part in social selling, driving employee advocacy” - State of Social 2023 Report [EMEA Edition] by Meltwater


“If you’re clear on your expectations, and your influencers feel like they can voice concerns or run creative changes by you when inspiration strikes, then you’re on the right track. You’ve given the relationship what it needs to grow into a lucrative opportunity for both sides” – Sideqik


“In B2B, we’re not trying to influence one person. There are multiple people involved in any buying decision. The great demand for content to support the B2B purchasing decision really does make it more important for B2B companies to invest in influencer marketing” – Convince & Convert Report


“Interestingly enough, companies saw the most success with macro- and micro influencers” HubSpot’s 2023 State of Marketing Report


“Rather than putting all of your eggs in one basket, plan to work with at least five influencers for your first campaign. This will give you a better understanding of how and where your messaging and targeting work best” Semrush


“Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it’s even more effective due to the nature of influencers” – Sideqik Email


“When deciding which influencers to partner with, brand marketers want to see high-quality content, aligned audiences, and similar values to their organizations” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch


“Organic influencers are valuable because they represent one of the purest forms of earned media. These individuals are likely your most loyal customers and are sometimes referred to as customer influencers or brand advocates” - impact


“Fundamentally, we trust people more than ever and we trust companies less than ever. Influencers are trusted and persuasive” - Convince & Convert Report


“Networking + Relationships [Influencers] + Collaboration

= Mentions + Links + Authority = Ranking potential”

– Orbit Media Studios


An estimated $6.16 billion is expected to be spent on influencer marketing in 2023” MarketingProfs


“Collaborating with influencers who align with your brand values and target audience can amplify your message and extend your reach to new demographics” Semrush


“People trust people more than brands, and partnering with the right influencer in your specific niche or vertical can lend your brand some powerful validation and grow awareness with high-value audiences” - 2023 State of B2B Digital Marketing Report by Wpromote


Keep checking back for updated statistics about influencer marketing in the future.


Here's related information that you may find helpful – Will Influencers Die Out [You must pay close attention to this].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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