Is Blogging Dead? - [Truth revealed]

Photo by Sam Lion [Pexels]

Is Blogging Dead?:

No, blogging is not dead. In fact, it has been one of the most popular forms of online content creation for over two decades.

The popularity score for the search phrase "Blogging" during the previous five years is around 75 [on average].

It started as a way for individuals to share their personal thoughts and experiences with the world.

But soon became a powerful content marketing form for businesses and organizations to connect with their audience and market their products and services strategically.

Do you know? - “In blogging, all roads lead to Rome. And the “Rome” in the blogging world is owning your audience. When you own your audience, you can reach them anytime. You’re no longer reliant on the whims and fancies of other people or algorithms” – Ahrefs

In fact, the current AI revolution has given blogging a boost, and an increasing number of people, companies, and brands are beginning to use generative AI in their blogging operations.

Why do some people think that blogging is dead? To give you more information, let's go deeper.

Is Blogging Dead?:

Over the years, blogging has gone through various trends and changes. Some people argue that with the rise of social media, video, and other forms of content, blogging is no longer relevant or effective.

However, the truth is that blogging is far from dead and is still a valuable marketing form for businesses and individuals.

“Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods” – HubSpot

Let's get started by discussing more about this.

1. One of the main reasons why blogging is still relevant is that it provides an excellent platform for businesses to showcase their expertise and establish themselves as industry leaders.

By regularly publishing quality content on their blog, businesses can attract visitors to their websites, build trust with their audience, and ultimately convert them into customers.

2. It is also an excellent way to improve a website's SEO. Search engines love fresh content, and regular blog posts can help to keep your website updated and relevant in the eyes of search engines.

This can result in higher search engine rankings and more organic traffic to your website.

“Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader” – HubSpot

Beginner's Blogging Best Practices and Guidelines:

Beginner's Blogging Best Practices and Guidelines (Source - Self Money Care Digital Marketing Blog)

3. Another reason why blogging is not dead is that it's an excellent way to build relationships with the audience.

By creating content that resonates with your audience and encourages engagement, you can foster a sense of community around your brand or business.

This can lead to increased loyalty, advocacy, and ultimately, more leads and sales.

Remember - “Blogging isn’t useful if you aren’t keeping tabs on performance and reader engagement. Identify the metrics you want to track, review the analytics regularly, and make data-driven decisions to optimize and maximize your blogging efforts” – SmartBug and rockcontent [Report for 2023]

4. Last but not least, it is also an affordable and flexible marketing form that can be customized to suit specific needs.

Whether you're a small business owner looking to establish yourself as an expert in your field or a large corporation looking to connect with customers on a personal level, blogging can help you achieve your goals.

“Consistency and patience are key elements of maintaining a professional blogging presence” – MarketingProfs

AI Influence on Blogging:

The advent of AI has effectively addressed prevailing concerns surrounding the vitality of blogging, assuring doubters that it is far from dead.

In fact, AI's significant impact has breathed new life into the blogging domain, ensuring its continued relevance and success. More transformation is expected.

How Content Marketers Use AI?:

How Content Marketers Use AI? (Source - Orbit Media Studios)

In conclusion, while there may be other forms of content creation that are gaining popularity, blogging still remains relevant and effective for businesses and individuals.

By providing a platform to showcase expertise, improve SEO, build relationships, and more, blogging is a valuable digital asset to any marketing strategy.

Here's related information that you may find helpful – Does Blogging Make Money?

FAQs:

How Often Should You Blog?:

You need to blog regularly to be successful. In today's situation, it's essential to review and monitor various blogging activities on an almost daily basis.

Does Anyone Write Blogs Anymore?:

Yes, today, many individuals and businesses write blogs, a trend made increasingly accessible through AI content generation tools. In short, people do still blog.

The best blog sites are WordPress and Wix if you want to have your own. In fact, you can check the reviews on Wix and WordPress on review platforms like Capterra, TrustPilot, and G2.

“Blogging is still one of the easiest ways to start building an audience. More than three-quarters of B2C content marketers use a blog to distribute content, beating emails, events, and online communities” – Shopify

Can I use Substack as a Blog?:

Yes, you can use Substack as a blog. However, it’s not ideal from an SEO standpoint. It’s better suited for hobby blogging, non-business purposes, or when you have an engaged email list to help drive traffic and engagement.

Should I use Substack or Medium?:

I recommend using Substack over Medium, although both platforms are still used by some content creators, marketers, and freelancers. You can check the reviews of Substack on either Capterra, TrustPilot, or G2 review platforms.

Can You Start a Blog for Free?:

Yes, you can start a blog for free. You can use platforms like Google Blogger, Medium, Vocal Media, or Substack.

Are There Still Blogs?:

Yes, there are still blogs. They never end.

Are There Free Blog Sites?:

Yes, there are free blog sites. Google Blogger and Medium are particularly popular choices for beginners taking their first steps into blogging.

Can I use Blogger as a Website?:

Yes, you can still use Blogger as a website. However, be aware that it offers limited customization options and is typically not considered ideal for professional business purposes.

Are Blogs Dying?:

No, blogs aren't dying, to conclude overall.

“Blogs represent over one-third of all websites in the world, and over 77% of internet users still read blogs in 2024. Readers crave useful knowledge and advice — your blog can deliver that” – HubSpot

Are Blogs Still Popular?:

Yes, blogs are still popular.

Image Content Source - Sara Taher

What are the Alternatives to Blogging?:

Here are the various alternatives to blogging:

• Podcasting.

• Video content (YouTube).

• Social media content creation (X (Twitter) and LinkedIn).

• Email newsletters.

• Webinars and live streaming.

• Digital magazines or e-books.

• Infographics, guides, and visual content.

• Online courses and tutorials (you can check examples here)

• Community forums or discussion boards.

Can You Earn Money from Blogging?:

Yes, you can earn money from blogging, but remember it's not a quick path to earning money. Years of dedicated effort are required before seeing substantial financial rewards.

Ways to Monetize a Blog:

Ways to Monetize a Blog

Future of Blogging:

The future of blogging is likely to be challenging, and relying solely on Google search traffic is a risky strategy.

To sustain long-term blog growth, it's essential to diversify traffic sources, particularly by building an email list, establishing a personal brand, and growing an engaged social media community.

Does Blogging Have a Future?:

Yes, blogging has a future. But remember, it is very essential to diversify traffic sources.

Is There Any Future in Blogging?:

Yes, there is a future in blogging.

Blogging Scope in the Future:

The scope of blogging in the future involves:

• AI integration will dominate, with over 70% of bloggers using AI tools for content creation and optimization.

• Video content will continue growing, with some bloggers already incorporating videos within their blog post content.

• Monetization will diversify through memberships, sponsorships, and digital products.

• Email marketing will expand and is already becoming essential for audience building to counter search traffic volatility.

• Voice search optimization will be crucial with the rise of smart speakers and AI assistants.

• Interactive content (quizzes, polls, calculators) will enhance user engagement.

• Topic clusters for boosting authority and relationship building with other creators will drive growth.

• The importance of human-written content or thoroughly edited hybrid content (AI and human) grows slowly.

Future of Blogger:

The future of Google's Blogger platform remains stable.

Are Blogs Dead?:

No, blogs aren't dead. But their approach to sustainability is evolving with AI search developments and Google search traffic volatility.

Pillars of a Successful Blog (Source - Backlinko)

Will AI Replace Blogging?:

No, AI won’t replace blogging; instead, it enhances and expands its potential.

Will AI Kill Blogging?:

No, AI won't kill blogging.

“Businesses using blogs as part of their content marketing mix get 67% more leads than those who don't, as well as a 434% higher chance of being ranked in Google’s SERPs” – G2

Will AI Replace Bloggers?:

No, AI won't replace bloggers; instead, it enhances their workflow potential.

Blogging Future in India:

The future of blogging in India remains generally challenging. Diversifying traffic sources is becoming increasingly important for long-term sustainability.

Future of Blogging after ChatGPT:

The future of blogging after ChatGPT is evolving quickly and moving in a progressive direction, especially assisting bloggers in many SEO blogging activities and also improving productivity.

Is It Worth It to Start a Blog?:

Yes, it is generally worth it to start a blog.

How to Start a Blog?:

How to Start a Blog? (Source - HubSpot)

Should I Start a Blog?:

Yes, I highly recommend starting a blog. Just make sure you're familiar with the basics of blogging before you begin.

Is Blogging a Full-Time Job?:

Yes, today, blogging is increasingly evolving into a full-time job.

Can Blogging Be a Full-Time Job?:

Yes, blogging can also be a full-time job. Remember, achieving sustainable earnings takes several years of consistent effort.

What Can I Blog About?:

You can blog about a niche topic you’re passionate about and confident in writing, with high traffic potential, overall low keyword difficulty (KD), and enough demand for related products or services people are willing to pay for.

Vlog Future:

The future of vlog is bright and progressive. But remember, being consistent in your vlogging efforts matters a lot for achieving desired outcomes.

Difference between Blogging and Vlogging (YouTube)

Is Wix Good for Blogging?:

Yes, Wix is good for blogging. Today, it is considered one of the best alternatives to the WordPress blogging platform. In fact, the blog you are reading right now is built on Wix.

Blogging Career Future:

The future of a blogging career remains challenging, and long-term commitment is what truly makes a difference.

“Blog posts were the most common content type created by AI (87% of respondents), followed by website copy and landing pages (64%), and social media posts (63%)” - Ahrefs The State of AI in Content Marketing Report Q2 2025

Does Blogging Cost Money?:

Yes, blogging costs money. However, it is very cost-effective compared to other online business models.

Can I Use Blogs for Research?:

Yes, you can use blogs for research. But make sure they are reputable within your industry.

Here's related information that you may also find helpful – How to Humanize AI Content?

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