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Is SEO a [Waste] of Money?

Updated: Feb 21

is SEO a waste of money - [does SEO matter anymore]
Photo by Keira Burton [Pexels]

Is SEO a Waste of Money?:

No, SEO is not a waste of money. In fact, it can be a very effective way to improve the online visibility and reach of your business.

According to various recent studies I have gone through, SEO still remains one of the top three successful marketing channels for many businesses and brands.

Do you know? - “83% of companies that claim to be highly effective in SEO use AI content tools” Semrush’s 2024 AI Content Report

To give you more information, let's go deeper.

SEO is NOT a Waste of Money:

When done correctly, SEO can help drive targeted traffic to your website, increase brand awareness, and improve the overall user experience (UX) of your site.

This can lead to increased leads, sales, and revenue for your business.

If you're investing in SEO and expecting quick results, then surely you will find yourself disappointed. You should be aware that SEO is an ongoing process of optimizing your website for search engine visibility.

Achieving results from your SEO efforts takes time, as it requires updating or modifying both the content and other on-page elements of your site from time to time.

This especially includes creating high-quality content based on keyword research and their changes that are beneficial to your target audience, readers, or followers.

“SEO and content teams must collaborate with subject matter experts (SMEs) to infuse genuine value into every piece of content. This approach aligns with the lessons learned from Google's Helpful Content Update (HCU) and its impact on websites” Moz

When implemented effectively, SEO can be incredibly beneficial for your business. It can help increase the visibility of your site in the search engine results pages (SERPs) and, therefore, increase the organic traffic coming to your website gradually.

In simple terms, with more visitors, you have more potential customers.

Simultaneously, SEO can aid in establishing trust with potential customers, as individuals tend to have more confidence in websites that appear at the top of the SERPs compared to those that do not.

With SEO, you can show that you are committed to providing valuable content that is relevant to your potential customers and audiences, resolving their pain points and concerns.

Top SEO Priorities:

In conclusion, SEO is far from being a waste of money. It is a vital investment for any business looking to enhance its online visibility, attract targeted traffic (free for a lifetime), and stay ahead of the competition.

With its long-term benefits and measurable results, embracing SEO is crucial for sustainable growth in today's digital landscape.

Here's related information that you may also find helpful - Why does SEO take so long for results?

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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