37 Latest Strange Facts/Stats About Consumer Behaviour:
45% of B2B executives say research/survey reports are the most valuable content formats and sources for researching their B2B purchases.
42% of B2B executives say white papers are the most valuable content formats and sources for researching their B2B purchases.
40% of B2B executives say e-books are the most valuable content formats and sources for researching their B2B purchases.
39% of B2B executives say webinars are the most valuable content formats and sources for researching their B2B purchases.
35% of B2B executives say case studies are the most valuable content formats and sources for researching their B2B purchases.
29% of B2B executives say B2B media/news publications are the most valuable content formats and sources for researching their B2B purchases.
28% of B2B executives say user reviews (G2, Technology Advice, etc.) are the most valuable content formats and sources for researching their B2B purchases.
28% of B2B executives say industry newsletters are the most valuable content formats and sources for researching their B2B purchases.
26% of B2B executives say assessments are the most valuable content formats and sources for researching their B2B purchases.
24% of B2B executives say infographics are the most valuable content formats and sources for researching their B2B purchases.
62% of B2B marketers rely more on content to research and make B2B purchase decisions than they did last year.
32% of B2B executives said they are overwhelmed by the amount of content available.
44% of B2B executives stated they typically consume three to five pieces of content before engaging with a vendor.
40% of B2B executives indicated they listened to audio content in the past year.
When asked how their content consumption habits changed in the past year, 44% of B2B executives stated they place a higher emphasis on the trustworthiness of the source.
More than one-third (34%) of U.S. consumers don't have the funds to pay for an unexpected expense right away, and would use a credit card, borrow money, or take out a loan.
75% of U.S. consumers are looking for ways to save money.
40% of U.S. consumers are saving more.
34% of U.S. consumers are investing more than they were prior to the COVID-19 pandemic.
43% of U.S. consumers are extremely or very reliant on a government stimulus check.
45% of U.S. consumers say they would pay for an unexpected expense from their savings or by cutting spending on other expenses.
When they shop online, 33% of U.S.consumers are looking for preowned products.
54% of U.S. consumers have purchased products they first learned about on social media.
Nearly half of U.S. consumers have shopped online for groceries in the last three months.
Over 1 in 3 of U.S. consumers have used restaurant curbside pick-up.
19% of U.S. consumers say they shop online once a day or more frequently.
37% of U.S. consumers say their online spending has increased over the last three months.
Nearly 3 in 4 U.S. consumers have shopped on Amazon.com over the last three months.
70% of U.S. consumers have an Amazon Prime membership.
38% of U.S. consumers are currently Walmart+ members.
More than half of U.S. consumers (56%) say they are living "paycheck to paycheck."
48% of U.S. consumers have experienced unexpected financial setbacks in the last three months.
23% of U.S. consumers say they have received some sort of loan in the last three months (e.g.,federal, private, family, or student).
27% of U.S. consumers say they are extremely reliant on government stimulus checks.
Nearly 3 out of 4 U.S. consumers are becoming more conscientious of where they spend their money (offline and online).
70% of U.S. consumers are shopping for less expensive products.
When they shop online, 45% of U.S. consumers are using deal-finding browser extensions or plug-ins.
Source: PrimoStats
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