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37-Latest Strange Facts/Stats About Consumer Behaviour

Updated: May 23


37-Latest Strange Facts/Stats About Consumer Behaviour

37 Latest Strange Facts/Stats About Consumer Behaviour:

  1. 45% of B2B executives say research/survey reports are the most valuable content formats and sources for researching their B2B purchases.

  2. 42% of B2B executives say white papers are the most valuable content formats and sources for researching their B2B purchases.

  3. 40% of B2B executives say e-books are the most valuable content formats and sources for researching their B2B purchases.

  4. 39% of B2B executives say webinars are the most valuable content formats and sources for researching their B2B purchases.

  5. 35% of B2B executives say case studies are the most valuable content formats and sources for researching their B2B purchases.

  6. 29% of B2B executives say B2B media/news publications are the most valuable content formats and sources for researching their B2B purchases.

  7. 28% of B2B executives say user reviews (G2, Technology Advice, etc.) are the most valuable content formats and sources for researching their B2B purchases.

  8. 28% of B2B executives say industry newsletters are the most valuable content formats and sources for researching their B2B purchases.

  9. 26% of B2B executives say assessments are the most valuable content formats and sources for researching their B2B purchases.

  10. 24% of B2B executives say infographics are the most valuable content formats and sources for researching their B2B purchases.

  11. 62% of B2B marketers rely more on content to research and make B2B purchase decisions than they did last year.

  12. 32% of B2B executives said they are overwhelmed by the amount of content available.

  13. 44% of B2B executives stated they typically consume three to five pieces of content before engaging with a vendor.

  14. 40% of B2B executives indicated they listened to audio content in the past year.

  15. When asked how their content consumption habits changed in the past year, 44% of B2B executives stated they place a higher emphasis on the trustworthiness of the source.

  16. More than one-third (34%) of U.S. consumers don't have the funds to pay for an unexpected expense right away, and would use a credit card, borrow money, or take out a loan.

  17. 75% of U.S. consumers are looking for ways to save money.

  18. 40% of U.S. consumers are saving more.

  19. 34% of U.S. consumers are investing more than they were prior to the COVID-19 pandemic.

  20. 43% of U.S. consumers are extremely or very reliant on a government stimulus check.

  21. 45% of U.S. consumers say they would pay for an unexpected expense from their savings or by cutting spending on other expenses.

  22. When they shop online, 33% of U.S.consumers are looking for preowned products.

  23. 54% of U.S. consumers have purchased products they first learned about on social media.

  24. Nearly half of U.S. consumers have shopped online for groceries in the last three months.

  25. Over 1 in 3 of U.S. consumers have used restaurant curbside pick-up.

  26. 19% of U.S. consumers say they shop online once a day or more frequently.

  27. 37% of U.S. consumers say their online spending has increased over the last three months.

  28. Nearly 3 in 4 U.S. consumers have shopped on Amazon.com over the last three months.

  29. 70% of U.S. consumers have an Amazon Prime membership.

  30. 38% of U.S. consumers are currently Walmart+ members.

  31. More than half of U.S. consumers (56%) say they are living "paycheck to paycheck."

  32. 48% of U.S. consumers have experienced unexpected financial setbacks in the last three months.

  33. 23% of U.S. consumers say they have received some sort of loan in the last three months (e.g.,federal, private, family, or student).

  34. 27% of U.S. consumers say they are extremely reliant on government stimulus checks.

  35. Nearly 3 out of 4 U.S. consumers are becoming more conscientious of where they spend their money (offline and online).

  36. 70% of U.S. consumers are shopping for less expensive products.

  37. When they shop online, 45% of U.S. consumers are using deal-finding browser extensions or plug-ins.

Source: PrimoStats

Just to mention, if you are serious about learning amazing insights and stats from various business and marketing domains, you can find them here in the most recent form to boost results.


By the way, if you are interested, you may access: How Does Marketing Strategy Help Business In Customer Retention.


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