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Marketing Glossary Terms - [Affiliate Marketing]

Updated: May 20, 2023

marketing glossary terms - [Affiliate Marketing Glossary]

Marketing Glossary Terms - [Affiliate Marketing]:

You might have heard of the term Affiliate Marketing many times across various platforms and also on social media. However, few people are familiar with the industry's jargon!

Marketing Glossary Terms - [Affiliate Marketing Glossary]:

Promoting other person’s or other company’s products or services to market or audience or customers and if someone purchases through your reference or your referral link or affiliate link, then you earn a commission on each sale.

[Here is how to get free traffic to affiliate links you need to be seriously aware of.]

Ad Copy:

A written sales pitch, also known simply as 'copy'. Most follow the AIDA form (Attention, Interest, Desire, Action) and examples can be seen on any site that's selling something.

Affiliate Link:

This is how the company knows who to pay. These are the hypertext links given to you by the affiliate programs that differentiate you from generic traffic at large. Unless you send someone through an affiliate link, you don't get paid.

An agreement with a given company that has this sort of program to advertise and promote its products in exchange for payment, usually as a commission per sale.

You do this at your own expense, although the programs themselves are free to join.

This is how you get paid by all affiliate marketing programs. It's not a salary or a fee, and taxes are not deducted, and thus your problem to track. Commissions are usually expressed in percent, although some are given in dollars per sale.


The percentage of people you send to an affiliate site that buys. 1-3% is the industry average. Getting conversions is the name of the game in affiliate marketing.


The collective reference given by some programs to the sum total of all their advertising stuff, like ad gifs, testimonials, product photos, banners, email copy, and copy text which are generally known as JV resources.

Pay Per Click (PPC):

You get paid anytime someone clicks on a link from your site. The biggest example of a program that does this is Google AdSense, which gives you Pay Per Click ads to put on your site and pays you every time someone clicks on it. But, there are certain criteria that follow for such earnings.

Pay Per Lead (or CPA):

This one is not common but very handy. When you send someone to a site and they sign up for a free trial, e-mail list, or sales call, it's called a lead.

Some companies pay you to give them leads, which is good for you because you are getting paid to give a potential customer something for free.

Pay Per Sale:

The most common way to get paid in affiliate programs. When you send someone to a site and they buy a product, service, softwares, eBook, downloads, or membership, you get paid a percentage of the gross on it.

An affiliate marketer in the top 5% of all affiliate marketers. These are the ones that make 80% of all the commissions in affiliate marketing and the aspiration of all affiliate marketers looking to get rich doing this!

Two-Tier Program:

An affiliate program that pays you for your sales and those of anyone you recruit. For all intents and purposes, if you recruit and train your second tier, they will make you money.

Some programs also offer multi-tier, which means you get paid on downline several tiers beneath you or more. But, these are rare.

I hope that these will help you get started with your affiliate marketing journey so that you can benefit in the long run.

Here's related information that you may find helpful: Explore these 81 Affiliate Marketing Related FAQs and Answers to see if they may help you move forward as an Affiliate Marketer with confidence.

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