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Marketing Spend Statistics - [Drive Business Growth]

Updated: Apr 18

marketing spend statistics
Photo by Sora Shimazaki [Pexels]

Marketing Spend Statistics:

This blog post is all about marketing spend statistics that have been collectively shared here. It also includes related facts, quotes, and industry experts' opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Marketing Spend Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Spending on advertising in the US has nearly tripled since 2019, skyrocketing from $12.5B in 2019 to an estimated $38.4B by 2024” Semrush

“Podcasts deliver a high return on ad spend, with more than two-thirds (67%) of US marketers saying for every dollar spent on podcasts they see a $2 to $6 return MARKETING DIVE

“Total ad spending in the social media advertising market is projected to grow by a CAGR of 4.5% between 2023 and 2027, resulting in a market volume of $207.1bn” – MarketingTech

“53% of our respondents spend more than $3,000 a month on content marketing” - The State of Content Marketing 2023 Global Report by Semrush

“Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey” - Marketing Dive

“65% of companies say they are increasing CX spending in 2023 by an average of 24%” Nuance and RETAIL DIVE Playbook

“According to Acast’s findings, nearly two-thirds (63%) of US podcast marketers said that based on performance, podcasts deserved 7% – 14% of total marketing spend” – Marketing Dive

“A combination of paid marketing and organic growth is the best way to build a social media brand. Use social ads, sponsored content or boosted posts to improve reach. As a rule of thumb, social media budgets have averaged around 14% to 15% of marketing spend since 2021” Sprout Social

“A crucial first step to improving brand awareness on search is to develop a strong SEO foundation. Without a strong SEO foundation, you will completely rely on paid spend” Conductor

“Nearly 80% of very successful content marketers spend more than 10% of their total marketing budgets on content” - The State of Content Marketing 2023 Global Report by Semrush

“Meta says that advertisers that use Advantage+ shopping campaigns are seeing a 32% increase in return on ad spend, while other automated elements have generated similar, double-digit performance gains” Social Media Today

“Data helps marketers understand which channel maximizes their ability to reach their intended target audience, producing high-quality content accordingly and reallocating spending toward channels that yield more conversions” MarTech

Marketers budget spend changes over the past 12 months
Image Source - LinkedIn

“No matter how big or small your paid social budget is, spending time to optimize brand safety will help you make the most of your dollars spent” – Hootsuite

“69% of respondents are spending more than 10% of their total marketing budget on content” - The State of Content Marketing 2023 Global Report by Semrush

“A new study shows the majority of US podcast listeners respond after hearing a podcast ad. Moreover, the US podcast ad market is expected to surpass $4B in value next year, with 65% of marketers looking to increase spending” Stacked Marketer Newsletter

Here's related information that you may find helpful – Marketing Automation Statistics [Accelerate Efficiency and Sales].

Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year.

“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” Brennan Dunn, Growth Lab

“Nearly four in ten brands in the United States say that they would actually spend more on influencer marketing if they could just make sure they knew that it worked” - CONVINCE & CONVERT Report

“Companies spend 17% of their marketing budget on influencer marketing” – THE AMERICAN REPORTER

“In our latest Small Business Recovery Report, we found that 47% of small businesses have increased digital marketing spend this year alone” American Express and PayPal Survey [Retail Dive Newsletter]

“Marketing without metrics is like driving with your eyes closed. In order to understand if their efforts are moving the needle, marketers are investing in analytics capabilities to get an accurate view of the impact of their messages, campaigns, and marketing spend” – Salesforce Research

“29% of small businesses are prioritizing mobile and investing to build a mobile app for their small business” American Express and PayPal Survey [Retail Dive Newsletter]

“Content marketing remains a highly effective marketing strategy that produces a positive impact nearly 100% of the time. This data reaffirms content marketing is a channel worth investing in for all companies, regardless of size” – SEO Trends & Predictions for 2023 Report by Conductor

“By investing in your website and creating content that drives genuine value for your customers, you can build trust among your audience, and you will be more likely to convert impressions into results. Moreover, by committing to a customer-first mindset, you'll likely be rewarded on the SERPs” – MarketingProfs

“31 of technology marketers ranked social media advertising top of all categories for where they were mainly investing their marketing activities” - LinkedIn’s 8th Annual Technology Buying and Marketing Research Report

“Taking a portion of your advertising budget and reinvesting that money into custom gifts for your most loyal customers. In return, you’ll earn a few ambassadors, and you might be amazed about the demand it can drum up or new business it creates” – Stacked Marketer Newsletter Insights [Casey Hill’s LinkedIn Post]

“Marketers say that when it comes to how their organization allocates resources, budget, or spending for social media advertising, 53% allocate resources fairly evenly across multiple platforms or apps while 47% focus a significant portion of resources on one or two main platforms or apps” Capterra

“Business leaders believe investing in emerging technologies like AI will create more efficient workloads, tailor social media strategies to evolving consumer needs and allow them to leverage social media data more effectively” Sprout Social

“Whether you are a business owner, marketer, or content creator, investing time in learning SEO can help you achieve your online goals and improve the performance of your website” Semrush

“In a 2023 HubSpot survey, 36% of marketers said data is essential for reaching target audiences and understanding customers, while 32% said investing in it boosts marketing ROI” HubSpot

“As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates” – Wunderkind and Retail Dive Report

“In the EMEA region, 34% of the overall marketing budget will be spent on social media” - State of Social 2023 Report [EMEA Edition] by Meltwater

“Refreshing isn’t about old content, it’s about new value. Refreshing content is one of the smartest (and potentially most effective) marketing tactics that leverages assets you’ve already invested in, which may make it budget-friendly as well” Wix SEO Hub’s Resource Post

“77% of companies that succeed the most in content marketing are planning to increase their content marketing budgets in 2023” – The State of Content Marketing 2023 Global Report by Semrush

“When you use AI for marketing, you can make data-driven decisions about where you invest and allocate media spend” MarketingProfs

“While big brands are tightening their budgets, we are going to see small businesses take over the social media influencer marketing space. Not only with their content, but with their brand-creator collaborations” – 2023 Social Trends Report by PLANOLY

“For the sake of maximizing your reach while keeping your budget in check, a hybrid paid and organic social media strategy provides brands with the best of both worlds” Sprout Social

“Across all business segments, paid social and paid search consistently earn the largest average portion of marketing budgets” – Klaviyo [US & Canada Survey]

Average allocated percent of marketing budget to various channels:

In fact, in SEO creativity and expertise can easily win over huge budgets, and AI is not going to change that” Moz

“you can potentially generate traffic for years to come without spending any additional money and resources. So, it’s super important to keep SEO in mind when planning website content marketing” Semrush

Here's related information that you may find helpful – AI Marketing Statistics [Get the AI Power].

“In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio– MarTech

“For SEO, test a budget increase for 6 months. Commit to a grace period no matter what happens. 6 months is a good time frame because it allows you to hit at least one Core Algorithm Update and see if it gives you a boost based on the work you did with more budget” Kevin Indig

“Using your paid social ad budget to grow your email or SMS list then marketing to that audience over time can potentially lead to a higher lifetime customer value” Ads Creative Guide for eComm report by Insense and Revealbot

“75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%” MarTech

“Spending on advertising in the US has nearly tripled since 2019, skyrocketing from $12.5B in 2019 to an estimated $38.4B by 2024” Semrush

“According to Litmus, for every dollar a company spends on email newsletters, they can expect to see about $36 in return” Klaviyo

“Mobile gaming, CTV digital billboards, immersive virtual reality and even social media filters can be new places to invest your ad spend to reach people. Explore these new formats and new options” Data Axle

“Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025” Insider Intelligence

“This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer” MarTech

“BIA estimates that local TV station-owned connected TV ad spending will grow 30.4% to around $3 billion, while local TV digitally-owned local business will climb 11.3% to reach $2.1 billion” Media Post

Marketing Spend Budgeting Principles

“Without a strong SEO foundation, you will completely rely on paid spend” Conductor

“Small businesses should generally spend between 7% and 12% of their gross revenue on marketing. How much of that should be spent on SEO depends on your current rankings, how vital a channel SEO is for customer acquisition and myriad other factors” Search Engine Land

“Optimizing spend through performance marketing allows marketers to appease their financial teams while also hitting their marketing goals” The 2023 CMO State of the Union Report by Wunderkind

“Investing in custom SEO services can lead to sustainable long-term success by increasing traffic and improving organic sales without spending money on advertising campaigns” Semrush

“The market is on track to rise from $16.4 billion in 2022 to $21 billion in 2023, and advertisers are spending less in traditional media and more on influencers because young consumers tend to trust influencers over brands and social media over national news outletsVox

“Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketerMarTech

“Global advertising spend is set to grow […] 8.2% in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24Search Engine Land

“42% of marketers spend less than $50K/month on PPC, 39% spend between $50K and $500K, and 18% spend more than $500k/month (TrueClicks, 2022)” Semrush

“According to Google’s research, 89% of internet users would trust brands more if they invest in privacy-safe technologies” Search Engine Journal

“If you have the chance and the budget to conduct small pilot strategy tests, then do it. I suggest investing 20% of your budget on new and optimal opportunistic actions to explore and 80% on tried and true” - By Kristin Gallucci Consultant & Fractional CMO, Modern Marketer, Semrush Social Media 2024 Trends Report

Here's related information that you may find helpful – Marketing ROI Statistics [Unlock the trends, insights, and strategies].

“Marketers say the top actions their company could take to increase trust in marketing data are to invest in technology/software (51% cite) and to improve the quality of their data sources (47%)” MarketingProfs

“The top channels marketers expect to increase spend on next year are YouTube and TikTok. The top channel marketers expect to decrease spend on in 2024 is X/Twitter” MarketingProfs

65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5 billion by 2028, according to Grand View Research, Inc” MarTech

“When you create a campaign in Google Ads, you set an average daily budget. This is what you’re comfortable spending for each campaign. Google recommends starting with a spend of $10-$50/daySemrush

“Google Ads have an ROI of $8 for every $1 you spend” – Semrush

“44% of marketers plan to up their creator investment, with an average spending increase of 25%, according to a creator economy report by IAB and TalkShoppe” MARKETING DIVE

“Did you know that global ad spending in the search advertising market is projected to reach €373.60bn by 2027? With Google accounting for an estimated 58% of the market?” Channable

“Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend” MarTech

“Retail media ad spend is quickly emerging as one of the fastest growing digital ad categories — US retail media ad spend is forecast to grow nearly 23% next year to more than $55 billion before almost doubling by 2027” Forbes

How long respondents spend on content production with AI per week
Image Content Source - 2024 AI Content Report by Semrush

“Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period” Search Engine Land

“Mobile search ads: Spend was up 19% year-on-year, clicks were up 10%, and CPC was up 9%” – Search Engine Land

“Desktop and laptop search ads: Spend was up 15% year-on-year, clicks were up 2%, and CPC was up 13%” – Search Engine Land

Google Search ad spend is booming, with a 17% year-on-year increase in Q4 2023. Winterberry Group predicts a 10.4% surge in US ad and marketing spend, pushing the total to $570 billion” – GrowthHackers

“By 2029, advertisers are expected to spend more than $69 billion a year to have their goods and services promoted by influencers” Forbes

“While live shopping interest in the United States is relatively low compared to Europe and Asia, investors are recognizing its potential and investing millions of dollars in live stream e-commerce companies” Social Media Trends 2024 Report by ICUC Social

52% of marketers think that investment in in-person events will increase in the coming future. To add, 68% of B2B marketers agree that live events help them generate the most leads” CoSchedule

“The meteoric rise of influencer marketing is undeniable, with global brand investments expected to soar between a staggering U.S. $25 billion to $35 billion” Mumbrella

“In the year ahead, marketers plan to invest in the channels that bring in the best results, prioritize building relationships with their audience, and automate manual tasks to make way for more human marketing” - HubSpot’s 2024 State of Marketing Report

“Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are investing in 2024. Twenty-seven percent of marketers who don’t use YouTube plan to start in the year ahead. For those curious, 68% of marketers predict more success with X than Threads in 2024” - HubSpot’s 2024 State of Marketing Report

“53% of marketing teams that identified their marketing as “effective” invested in influencer marketing in 2023, versus only 25% of marketers who identified their marketing as “ineffective.”” - HubSpot’s 2024 State of Marketing Report

“36% of marketers use AI chatbots in their marketing role. And 58% of marketers plan on increasing their investments in AI and automation like chatbots in 2024” - HubSpot’s 2024 State of Marketing Report

“In 2024, 87% of marketers plan to continue or increase their investment in mobile messaging through channels like SMS, Facebook Messenger, and WhatsApp” - HubSpot’s 2024 State of Marketing Report

Here's related information that you may find helpful – Facts about Customer Experience [Know them to take the right advantage]. 

“Around one in five marketers globally currently use mobile messaging, 10% say it’s a top driver of ROI, and 12% plan to invest in mobile for the first time in 2024” - HubSpot’s 2024 State of Marketing Report

“Short-form video is the #1 format, offering the highest ROI and will see the most growth in 2024. A quarter of marketers plan to invest more in short-form video than any other format in 2024. And more than half of marketers who leverage short-form video will increase their investment in 2024” - HubSpot’s 2024 State of Marketing Report

“Investing in brand-building initiatives, such as working in collaboration with influencers, providing exceptional customer experiences, and consistently delivering valuable content (across various channels), can contribute to long-term SEO success” Advanced Web Ranking

“The latest HypeAuditor 2024 State of Influencer Report highlights major global influencer trends across TikTok, Instagram, and YouTube. The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD $22 billion by 2025” ChannelLife New Zealand

“Emplifi’s data indicates that brands surged in paid social investment – reaching a two-year high – in the final quarter of 2023 across Instagram, Facebook, and X. While median ad account spend soared, cost on X was cheaper, registering a lower CPC and CPM year-over-year” Emplifi’s 2024 Social Media Benchmarks Report

“SEO experts play the long game. If most paid media spend is like investing in stock (expensive with the potential for quick wins), then SEO/content spend is like investing in bonds—high-yield and low-risk. You invest today and continue to drive consistent value for years to come.” Conductor

“Over 6 in 10 B2B marketing leaders say their companies have increased spending on growing brand awareness” LinkedIn B2B Marketing Benchmark Report 2023

“While B2B leaders cite lead generation and generating new business as top areas of budget allocation and spending, they also plan to prioritize branding and demand generation” – LinkedIn B2B Marketing Benchmark Report 2023

“The Great Ad Spend Shift is underway, and affiliate and partner marketing is the new darling of the marketing world” – DailyZoo Newsletter

"Almost 40% of businesses spend between $1000 and $5000 on link building each month" - Adam Connell

“with 70% of marketers actively investing in content marketing, it's critical to develop a good content strategy to compete in your industry” HubSpot

“58% of marketers plan to increase their investment in automation and AI in 2024” HubSpot

“If a brand cares about SEO and online brand awareness, it can and should invest in digital PR” BuzzStream

“According to statistics, more than half of marketers who invest in influencer marketing work with micro-influencers because of their social proof” Insense

Keep checking back for future updates to this blog post about marketing spend statistics to stay ahead.

Here's related information that you may also find helpful – Search Engine Marketing Statistics

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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