Marketing Spend Statistics - [Drive Business Growth]
Updated: Oct 23
Marketing Spend Statistics:
This blog post is all about marketing spend statistics that have been collectively shared here. It also includes related facts, quotes, and industry experts' opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
Marketing Spend Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“Spending on advertising in the US has nearly tripled since 2019, skyrocketing from $12.5B in 2019 to an estimated $38.4B by 2024” – Semrush
“According to Gartner’s 2022 State of Marketing Budget and Strategy report, CMOs allocate an average of 10.1% of their digital budgets to paid social advertising (the highest spend allocation, marginally ahead of search advertising) and a further 7.6% on organic social and influencer marketing” - Social Media Marketing Platform Buyers Guide by Meltwater
“Podcasts deliver a high return on ad spend, with more than two-thirds (67%) of US marketers saying for every dollar spent on podcasts they see a $2 to $6 return – MARKETING DIVE
“Total ad spending in the social media advertising market is projected to grow by a CAGR of 4.5% between 2023 and 2027, resulting in a market volume of $207.1bn” – MarketingTech
“53% of our respondents spend more than $3,000 a month on content marketing” - The State of Content Marketing 2023 Global Report by Semrush
“Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey” - Marketing Dive
“65% of companies say they are increasing CX spending in 2023 by an average of 24%” – Nuance and RETAIL DIVE Playbook
“In 2022, 90% of digital ad spending was on programmatic advertising” – Hootsuite
“According to Acast’s findings, nearly two-thirds (63%) of US podcast marketers said that based on performance, podcasts deserved 7% – 14% of total marketing spend” – Marketing Dive
“A combination of paid marketing and organic growth is the best way to build a social media brand. Use social ads, sponsored content or boosted posts to improve reach. As a rule of thumb, social media budgets have averaged around 14% to 15% of marketing spend since 2021” – Sprout Social
“A crucial first step to improving brand awareness on search is to develop a strong SEO foundation. Without a strong SEO foundation, you will completely rely on paid spend” – Conductor
“Nearly 80% of very successful content marketers spend more than 10% of their total marketing budgets on content” - The State of Content Marketing 2023 Global Report by Semrush
“Meta says that advertisers that use Advantage+ shopping campaigns are seeing a 32% increase in return on ad spend, while other automated elements have generated similar, double-digit performance gains” – Social Media Today
“No matter how big or small your paid social budget is, spending time to optimize brand safety will help you make the most of your dollars spent” – Hootsuite
“69% of respondents are spending more than 10% of their total marketing budget on content” - The State of Content Marketing 2023 Global Report by Semrush
“A new study shows the majority of US podcast listeners respond after hearing a podcast ad. Moreover, the US podcast ad market is expected to surpass $4B in value next year, with 65% of marketers looking to increase spending” – Stacked Marketer Newsletter
“Amazon in 2022 powered up worldwide advertising and promotion spending by 22% to $20.6 billion, breaking a record for annual spending by any marketer” - AdAge
Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year.
“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” – Brennan Dunn, Growth Lab
“Nearly four in ten brands in the United States say that they would actually spend more on influencer marketing if they could just make sure they knew that it worked” - CONVINCE & CONVERT Report
“Companies spend 17% of their marketing budget on influencer marketing” – THE AMERICAN REPORTER
“In our latest Small Business Recovery Report, we found that 47% of small businesses have increased digital marketing spend this year alone” – American Express and PayPal Survey [Retail Dive Newsletter]
“Marketing without metrics is like driving with your eyes closed. In order to understand if their efforts are moving the needle, marketers are investing in analytics capabilities to get an accurate view of the impact of their messages, campaigns, and marketing spend” – Salesforce Research [State of Marketing, 8th Edition, 2022]
“29% of small businesses are prioritizing mobile and investing to build a mobile app for their small business” – American Express and PayPal Survey [Retail Dive Newsletter]
“Content marketing remains a highly effective marketing strategy that produces a positive impact nearly 100% of the time. This data reaffirms content marketing is a channel worth investing in for all companies, regardless of size” – SEO Trends & Predictions for 2023 Report by Conductor
“By investing in your website and creating content that drives genuine value for your customers, you can build trust among your audience, and you will be more likely to convert impressions into results. Moreover, by committing to a customer-first mindset, you'll likely be rewarded on the SERPs” – MarketingProfs
“31 of technology marketers ranked social media advertising top of all categories for where they were mainly investing their marketing activities” - LinkedIn’s 8th Annual Technology Buying and Marketing Research Report
“In 2022, businesses continued investing in long-form videos, like webinars and live events, making it the fastest growing video segment. Videos above 30 minutes saw over 11,000% growth over the past decade compared to 36% growth for videos under 30 minutes” – HubSpot’s 2023 State of Marketing Report
“Taking a portion of your advertising budget and reinvesting that money into custom gifts for your most loyal customers. In return, you’ll earn a few ambassadors, and you might be amazed about the demand it can drum up or new business it creates” – Stacked Marketer Newsletter Insights [Casey Hill’s LinkedIn Post]
“Marketers say that when it comes to how their organization allocates resources, budget, or spending for social media advertising, 53% allocate resources fairly evenly across multiple platforms or apps while 47% focus a significant portion of resources on one or two main platforms or apps” – Capterra
“Business leaders believe investing in emerging technologies like AI will create more efficient workloads, tailor social media strategies to evolving consumer needs and allow them to leverage social media data more effectively” – Sprout Social
“Whether you are a business owner, marketer, or content creator, investing time in learning SEO can help you achieve your online goals and improve the performance of your website” – Semrush
“In a 2023 HubSpot survey, 36% of marketers said data is essential for reaching target audiences and understanding customers, while 32% said investing in it boosts marketing ROI” – HubSpot
“As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates” – Wunderkind and Retail Dive Report
“In the EMEA region, 34% of the overall marketing budget will be spent on social media” - State of Social 2023 Report [EMEA Edition] by Meltwater
“Refreshing isn’t about old content, it’s about new value. Refreshing content is one of the smartest (and potentially most effective) marketing tactics that leverages assets you’ve already invested in, which may make it budget-friendly as well” – Wix SEO Hub’s Resource Post
“77% of companies that succeed the most in content marketing are planning to increase their content marketing budgets in 2023” – The State of Content Marketing 2023 Global Report by Semrush
“When you use AI for marketing, you can make data-driven decisions about where you invest and allocate media spend” – MarketingProfs
“While big brands are tightening their budgets, we are going to see small businesses take over the social media influencer marketing space. Not only with their content, but with their brand-creator collaborations” – 2023 Social Trends Report by PLANOLY
“For the sake of maximizing your reach while keeping your budget in check, a hybrid paid and organic social media strategy provides brands with the best of both worlds” – Sprout Social
“Across all business segments, paid social and paid search consistently earn the largest average portion of marketing budgets” – Klaviyo [US & Canada Survey]
Average allocated percent of marketing budget to various channels:
In fact, in SEO creativity and expertise can easily win over huge budgets, and AI is not going to change that” – Moz
“you can potentially generate traffic for years to come without spending any additional money and resources. So, it’s super important to keep SEO in mind when planning website content marketing” – Semrush
“In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio” – MarTech
“For SEO, test a budget increase for 6 months. Commit to a grace period no matter what happens. 6 months is a good time frame because it allows you to hit at least one Core Algorithm Update and see if it gives you a boost based on the work you did with more budget” – Kevin Indig
“Using your paid social ad budget to grow your email or SMS list then marketing to that audience over time can potentially lead to a higher lifetime customer value” – Ads Creative Guide for eComm report by Insense and Revealbot
“75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%” – MarTech
“Spending on advertising in the US has nearly tripled since 2019, skyrocketing from $12.5B in 2019 to an estimated $38.4B by 2024” – Semrush
“According to Litmus, for every dollar a company spends on email newsletters, they can expect to see about $36 in return” – Klaviyo
“Mobile gaming, CTV digital billboards, immersive virtual reality and even social media filters can be new places to invest your ad spend to reach people. Explore these new formats and new options” – Data Axle
“To give you an idea, in 2022, the average cost per click was $0.94, the average cost per 1,000 impressions was $12.07, the average cost per app like was $1.07, and the average cost per download was $5.47. Based on this, you can spend anything between $200 and $10,000 (or more) on Facebook paid ads, every month” – Creatopy
“Spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending will—and it will remain ahead through 2025” – Insider Intelligence
“This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer” – MarTech
“BIA estimates that local TV station-owned connected TV ad spending will grow 30.4% to around $3 billion, while local TV digitally-owned local business will climb 11.3% to reach $2.1 billion” – Media Post
Marketing Spend Budgeting Principles
“Without a strong SEO foundation, you will completely rely on paid spend” – Conductor
“Optimizing spend through performance marketing allows marketers to appease their financial teams while also hitting their marketing goals” – The 2023 CMO State of the Union Report by Wunderkind
Keep checking back for future updates to this blog post about marketing spend statistics to stay ahead.
Here's related information that you may also find helpful – Search Engine Marketing Statistics
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