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[Negative SEO] - What are its effects on Businesses?

Updated: Jan 7


[Negative SEO] - What are its effects on Businesses?:

Negative SEO is often used as a way to try to sabotage a competitor's business, and it can be difficult to detect and defend against.


If you suspect that your site is being targeted by negative SEO, you should monitor your backlink profile and SERP rankings closely, and take action to remove any spammy or low-quality links pointing to your site.


You can also reach out to search engines directly to report any suspicious activity. The effects of negative SEO on businesses are quite prominent and risky.


Effects of Negative SEO on Businesses likely include:

1. A decline in search engine rankings.

2. A decrease in organic website traffic.

3. Create a bad experience for your customers, which could result in them leaving your site quickly and never coming back.

4. A decrease in ad campaign ROIs.

5. Loss of credibility within the target audience.

6. An overall decrease in brand recognition.

7. Decreased revenue and customer satisfaction.

8. Higher bounce rate.

9. Increased marketing costs. You need to spend more money on advertising to try to reach potential customers and this will eat into your profits.


While it is possible to recover from negative SEO attacks, they can be very costly and time-consuming to deal with.


Negative SEO can be extremely detrimental to a business's online presence and should be taken very seriously to fix the issues (through an SEO expert) as early as possible.


On the other end, it is also important to maintain high-quality content on your website or blog consistently that helps to engage readers or visitors.


Recently, here is what I have read from one of my favorite Newsletters Stacked Marketer about negative SEO:


Google's John Mueller directly addressed what you should do if you find yourself in such a situation. If someone is building spammy links to your domain, John suggests to… *drum roll*...

"... just ignore them.

Think of it this way, if your competitors are competent, they won’t build links for you. If your competitors are incompetent, the links won’t have any effect.” via Search Engine Journal


Overall, it is important to monitor search engine results over time and make any necessary adjustments as needed including tracing out any such negative SEO attacks.


Pro-Tip: This SEO maintenance checklist will guide you and keeps your site healthy if seriously implemented.


Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.


P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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