'Next-Generation' Digital Workers Business Resource Guide (in a Post-Pandemic World)!

Updated: Jun 17

'Next-Generation' Digital Workers Business Resource Guide (in a Post-Pandemic World)

'Next-Generation' Digital Workers Business Resource Guide (in a Post-Pandemic World)!

This article might serve as a Resource Guide for Digital Workers or as a resource tool or as an opportunities building guide or also as a platform for newbies or existing to understand available technology platforms/opportunities including for self-employed individuals and especially for aspiring Business Owners or Entrepreneurs and even help in enlightening the existing struggling business owners and entrepreneurs in dealing with business operations or for those struggling with creating new business opportunities.

This blog post provides about awareness that will help in improving the mindset and understanding the digital medium opportunities for generating leads/sales and sustaining the businesses in a post-CovidWorld including overall self and business development in the long term.

Due to the pandemic, it is obvious to say that, many people are exploring the opportunities of bringing their dreams into reality either establishing a business or creating new business avenues or ventures or develop a new stream of income for a business. The situation has arisen that, there is a need for connecting oneself or a business to online mode to sustain and compete in today's Digital Revolution.

The thought process during the pandemic period has sparked unlimited feelings in the mindset of the people who are thinking of creating a business either as a second career or second income source to avoid any future emergencies to deal with and for other people, who had lost their income or suffered from job loss, it is a gunpoint situation that is making them bring their skills or talent or expertise into an online business model to sustain the situation and to meet long term oneself/business and overall commitments.

Any business model requires marketing to sell its product or service. The traditional methods are slowly occupied by aggressive Digital Marketing strategies to overcome the situation to help businesses or venture in generating leads/sales opportunities. Now, Digital Marketing is rescuing the situation for struggling businesses and for newbies, this is a boon to utilize its potential for their Business Development purposes. Henceforth, Digital Marketing plays a vital role for any business and it also emerging future prospects in a post-pandemic period and never to be underestimated.

Digital Marketing is the online promotion of products or services through various online channels like social media, articles, blogs, websites, forums, groups by utilizing strategies of E-mail marketing, Video Sales Marketing, Google Ads Marketing, Bing Marketing, Facebook Ads Marketing, Quora Ads Marketing, LinkedIn Marketing and other online platforms from free (organic) and paid promotion ways/strategies.

In the Digital Marketing Industry, work on hands experience (practical exposure and understanding the basics) is highly important than a course certificate, of course, this will be provided by the agency/institute in which you learn. The reason is simple — it will develop your confidence.

A) Business Mindset Tips For New Startups/Businesses/Newbies:

  1. Work with a positive mindset irrespective of the situations around you as long as you believe in yourself and in the idea on which you have started the business.

  2. Create a product or service which is MARKET FIT — NOT FIT TO MARKET!

  3. Dont expect the results very quickly, everything has its own time. Your duty is to focus and be consistent with your works in your business.

  4. Where ever possible, seek the financial expert's help for any planning to understand the Pros and Cons.

  5. Probably, first 2–3 years, you need to grind yourself/struggle to settle yourself and the business to take in control.

  6. If you have a team of people working with you, treat them as your assets.

  7. Make some time to spend with your family.

  8. Spend at least 15 mins either in meditation or by prayer.

  9. Read Books like Rich Dad Poor Dad and any other business/financial education awareness books. Make it a habit.

  10. We often see setbacks or failures, it’s OK/fine, don’t worry, move on.

  11. Stick to discipline and time management — very important.

  12. Remove the ego factor and work with the team.

B) How To Create Product or Service:

  1. Understand opportunities

  2. Understand gaps

  3. Understand market/customers’ pain points (you can do market survey/micro-niche survey).

  4. Understand audience type.

  5. Understand geographical interests.

  6. Explore future scale-up opportunities.

  7. Understand business sustainability factors.

  8. Overall, to ensure product/service is MARKET FIT — NOT FIT TO MARKET!

  9. You might explore raising funds for your new startup/business.

C) How To Create An Opportunity:

Just understand and think of the below steps and you have the opportunity created by yourself with the below guidance:

  1. Explore or make a list on what are the problems the society or community or business faces in routine life based on your area of expertise or in an area which you love to do either it may be your passion or talent or skill or knowledge.

  2. Identify the problems and gaps list.

  3. Think, could you able to solve those gaps and bridge the problem-solving model with your unique product or service that might help the community to buy and get rid of the prevailing problem they are facing.

  4. Work with a team of like-minded people to build or create or innovate a business model around and that’s where your new business opportunity gets created and not only the developed countries, the developing countries also start exploring your product or service in their life/businesses.

  5. In simple to say, the more the bigger problem you solve, your likely chances of success are more.

  6. Offer a FREE trial, get the feedback, fix the bugs, and fine-tune the product or service and build the business.

  7. Opportunites can be creating a product or service or automation or software or course or anything that either helps in reducing the pain or providing pleasure compared to the present levels of the audience/prospects.

Features To Be Included In Your Business Website

D) What Features To Be Included In Your Business Website:

  • About and Expertise

  • What are the pain points of customers/prospects, your products or business services will solve

  • Testimonials/Social proof/Reviews

  • Contact Information/Customer Support.

  • Images of the Head of the department heads and their previous brief track record to establish authority and trust.

  • Connect website to social media platforms to drive traffic and increase engagements and vice versa.

  • Any guarantee statements like 30 days or 60 days or 100% like features or like money refund policy to ensure risk-free.

  • Try to engage with minimum pages on the website with engaging content and this might help to avoid the distraction of the prospect engaging on your site.

  • Brand Always Talks! You might have heard this right!

E) Why Digital Marketing Is Necessary For Business?

  1. It helps to generate greater leads/sales in business.

  2. It helps business services or products reach a greater audience across the nation and globe.

  3. It can present brand image in front of the world within a short duration by its various verticals of Digital Marketing strategies through Facebook Ads Marketing, Google Ads Marketing, Email Marketing, Content Marketing and so on including how to understand customer mindset, audience targeting, and the whole science-based sales process (prospect to consumer).

  4. If you are a beginner/newbie, Digital Marketing helps you for job-ready or might also help you to set up your own business (even to start with small at a solo level before you take it to next level).

  5. It helps to build passive income for those looking for side jobs bringing in more creativity and the best part is, you know how to create your own website, how to publish articles/blogs, how to write content, how to create your own resume required in a Digital Marketing career and so on.

  6. It develops passion in you to use technology for any kind of purpose you want for yourself from a career point of view and also your business point of view in the future.

  7. This can be considered as an additional skill, you can use it for any purpose.

  8. But, in today’s generation and the digital revolution, to compete yourself in the world, this skill is not voluntary, it’s becoming mandatory for your career growth; directly or indirectly.

  9. In view of the majority of the businesses moving online to compete in the market for business survival in a post-pandemic world, this is a great tool for one’s overall development.

  10. This is also a boon for those seeking or eager to learn and earn and become a confident digital marketer to stand different from the crowd.

E1) How Can You Become Confident Digital Marketer:

  1. Learn Digital Marketing Knowledge (under mentorship, the theory doesn’t work).

  2. Follow the assignments seriously during the course.

  3. Dedicate a few hours a day to learning and testing the ideas which you have learned from the course.

  4. Create and update all your social media platforms.

  5. Create and post content related to the Niche/area of your interest in social media pages or it may be your business-related.

  6. Keep ready with the FB Business Manager Account.

  7. Build your own website based on your interested area or topic or any Niche that you would love and engage with.

  8. Try to create your own audience base on social media platforms by posting engaging content and also provide value (free resource/information from time to time).

  9. Learn, Try, Test, Fail, and Succeed as you start working and keep consistent in trying new ways of working in Digital Marketing. Never stop learning.

  10. Take the guidance from mentors/tutors wherever necessary for your support in the process of developing yourself in a Digital Marketing Career.

  11. Never stop learning new things or techniques.

business advertising or promotion strategies

F) Ensure below in your business advertising or promotion strategies:

  1. Copywriting — Sales conversation on print/words.

  2. Sales — Before state — After state — Transformation

  3. Golden rule — Never ever sell the product — Always sell the transformation.

  4. Headline — Promise what brand product/service does to prospects.

  5. Pose a problem

  6. Agitate the problem

  7. Tell a story — before finding the solution — how the product was found and after obtaining the solution.

  8. Offer the solution with a list of benefits and features and clear issues about the product brand or self-doubt of the prospects.

  9. Call to action to engage on the product to service.

hard facts about Online Business

G) Here are some cold hard facts about Online Business:

  1. They grow FAST.

  2. Costs & overhead are very low.

  3. Software and tools help make jobs easier.

  4. Getting started has a learning phase (unless you have training that speeds it up).

  5. You can work anywhere, anytime, from a laptop, without leaving the house or interacting with anyone.

  6. You get to enjoy time with your family, your loved ones & friends.

  7. You can make enough to quit your 9–5 job.

  8. You can AUTOMATE the business so you don’t need to work all day on growing it.

  9. By doing more of what works, and less of what doesn’t, it’s easier to scale and be more successful. Online business thrives even in a bad economy.

H) Marketing Plan For Business:

1. It helps in reaching products or services to a mass audience in a short time based on budgetary aspects.

2. Lays framework for increasing leads/sales/conversions

3. To scale up the business.

4. To gain popularity in social media platforms or digital mediums.

5. To reach business targets.

6. To utilize the Digital Marketing channel to grow business from locally to regionally to nationally to internationally.

7. It also helps in joint ventures possibility.

I) Below are the various platforms from which you can drive the traffic to your business website:

  1. Facebook/Instagram/Pinterest

  2. Tumblr/LinkedIn/Twitter

  3. Online Forums/Groups.

  4. Social Media groups/pages.

  5. Articles/Blogs

  6. Medium, Vocal Media and Hubpages platforms and alike platforms where people engage more.

J) How To Drive Traffic To Your Site/Blog?

  1. Create and update all your social media profiles (Facebook/Pinterest/Instagram/Tumblr).

  2. Post about your website/blog or about your products or services in your posts on a routine basis (in the initial days on daily basis).

  3. Create social media page profile (like FB page or group) and post about your products or services to gain the attention of your profile by audience or viewers. Write in brief, how could your product will help the community (the market sale principle: the product should either solve the pain of the consumer or provide relief/pleasure, in which they are already facing some pain point problems/undergoing pain situations)

  4. You may post-in-network or online forums with consent (but don’t spam).

  5. Provide some discounts for the first few months or coupons/deals to attract an audience. Engage the audience with your unique ways.

  6. These steps slowly build visitor attention on your website/blog or profile. Try to use social media to best possible as these are the platforms where people will spend more time.

  7. The above are all organic traffic ways (free).

  8. You can also hire a digital marketer/social media marketer for your online business promotion/marketing/advertising needs -a paid promotion strategy. (Small and medium scale business generally hire marketing agencies)

  9. If you can learn Digital Marketing, you can also save time and money in promotion of your business and you will also be exposed to various forms of marketing, basics of marketing, persuasion principles, psychology perspective of the prospect/customer that will help you a lot that can be implemented as suiting to your business needs in attracting leads/sales. Learn more.

Develop Your Personal Branding

K) How To Develop Your Personal Branding:

  1. Create social media profile/accounts

  2. Identify the Niche/area of your interest.

  3. Start posting content on a routine basis.

  4. Create social media channels like FB Group or FB Page.

  5. Engage viewers/audience with useful content.

  6. Let the contents be engaging with some attractive or creative images/visuals/videos.

  7. Post contents that are useful to today’s needs.

  8. Try to grab the attention with your writing skills.

  9. Ensure, your photo is included in your profile for audience attention and there is a human operating.

  10. Do these on a routine basis and your personal branding increases gradually.

  11. More the value you provide, the authority or trust in you will be developed.

L) Digital Marketing Strategies:

Below are the different types of Digital Marketing Services being used for online marketing purposes in a business.

Generally, the majority of businesses use E-mail Marketing and Facebook Ads Marketing. Affiliate Marketing has grown popular in a post-pandemic world and businesses are integrating this method in their business marketing strategy.

  1. E-Mail Marketing

  2. Facebook Ads Marketing

  3. Quora Ads Marketing

  4. Linked In Ads Marketing

  5. Twitter Ads Marketing

  6. Google Ads Marketing

  7. Solo Ads Networks

  8. Native Ads Network

  9. Affiliate Marketing

  10. Content Marketing

  11. Video Sales Marketing/Youtube Marketing

What are the Online Income/Online Business/Side Hustle Opportunities

M) What are the Online Income/Online Business/Side Hustle Opportunities Available?

To be honest, as long as you are committed and focused on the selected way of doing a job or business towards earning income online (either active or passive), nothing is simple and easy.

Select the below methods or online businesses or explore an interest in which you are an expert at either from your hobby or passion or skill or talent or knowledge that you can monetize (you can earn).

Below are the current trending best ways that have the potential to earn income online and the best part of these are that, most of them are work from home jobs or online business models (to earn active or passive income for you) that are influenced by the Digital Revolution in a Post Pandemic World and these will be in trend in coming years also:

  1. Digital Marketing

  2. Dropshipping and Drop Servicing

  3. Affiliate Marketing

  4. Digital Products Creation and Selling Business

  5. Online Tutoring/Mentoring/Online Counselling

  6. Business Coach.

  7. Direct Selling Business/Network Marketing Business

  8. Social Media Jobs.

  9. Working on Freelancing Platforms like Fiverr, Truelancer, and Freelancer (Sell Your Skills and Earn Income)

  10. Paid Writing Jobs.

  11. Conduct Music/Dance Classes/Blogging

  12. Proof Reading and Content Writing/Resume Writing

  13. Lead Generation/Sales Funnel Builder/Expert

  14. Bookkeeping

  15. Earn By Testing Apps and Write Reviews.

  16. Think of any idea or skills or hobby or Niche/area of your interest in your life that can make you earn income and explore such opportunities.

Success tips:

  • Be consistent in your efforts and work with a positive mindset.

  • Stick to work for few hours or as per your choice in a day.

  • These are not quick-rich types, they are long-term success approach-based opportunities.

  • Just compete with yourself while working on any of the above.

  • Master the one among the above or anything you think that you can monetize either through your talent or skill or hobby or passion or things you would love to do, explore more!

  • Invest in yourself for reaping long-term results and success.

Affiliate Marketing

N) Those Who Are Exploring To Work In Affiliate Marketing Online Business:

I suggest you read the below-detailed information that might help you in the long term which you should know if you are planning to work in Affiliate Marketing Online Business.

Affiliate Marketing is promoting other person’s or other company’s products or services to market/audience/customers and if someone purchases through your reference or your referral link or affiliate link, then you earn a commission on each sale.

You need to drive traffic/audience/customer to affiliate products by safe professional practices either through your social media platforms or blogs or articles or videos or any online methods and if these customers and those interested in your products if they buy through your affiliate link, you earn a commission on each sale. How to drive traffic and guidelines/strategies will be learning during your course process to become a professional affiliate marketer.

I have been actively involved in answering Questions by spending a few hours a day to help the users in getting their replies. With the experience I have been involved while answering, to be honest, most of the questions were from the Affiliate Marketing related posing questions such as What is Affiliate Marketing, How Much One can earn, What tools required, Which is the best affiliate programs, Whether affiliate marketing provides greater income to earn, etc., and alike.

Yes, due to the pandemic situations, people are rushing to seek opportunities to supplement income online due to several effects caused by the pandemic outbreak. There has been also another group of people seeking Financial Freedom and are eager to quit their hectic day Job or 9–5 job or 9–9 job and progressively seeking information on work from Home opportunity business so as to lead a life on their own terms.

In this context, Affiliate Marketing provides work from home Online Business Entrepreneurship Opportunity who is seriously seeking income online by working in this Industry. For those having Digital Marketing skills, this is a boon, and for those, not to get sad, with minimal tech experience or zero experience, there are ways also to enter and work in this Affiliate Marketing Industry.

The only change you need is your positive mindset and your continued efforts to succeed in this business. Think of it as a business and then your thinking gets broad. Any business takes its own time to get prosper, right!. But this Industry has the highest potential in today’s Digital Revolution to start with this Affiliate Marketing Business, provided your mindset and efforts are in place.

With the development of the online marketing industry and growing Digital Marketing tools day to day, for serious persons, planning to work in this industry is not at all a hurdle. Focus, Focus and Focus, this industry is going to boom like anything in the next several years because businesses want sales and in turn, they are slowly adopting Affiliate Marketing Programmed in their business operations to enroll affiliate and create a win-win business situation for both and thus creating an online platform to work on.

Businesses/Companies have already thought, the expenses which they incur on marketing will be higher when compared to expenses that they can gain from Affiliate who promote their products/services and offering huge commissions (minimum 50–90%) that will boost the confidence of the affiliates and as well as the business to run the sales operations.

So, it’s right to step in at the right moment to regain your momentum to financial freedom through this one of the emerging massive Industry those who are really thinking of working in.

Ofcourse, any business needs investment, here with a minimal investment like web domain and hosting charges, Ads running expenses, and some online tool expenses/charges. You can invest as you earn more accordingly to scale up this business, but the plus point is, this industry has the massive potential to get better ROI (return on investment) over the period and you need to work on it consistently without losing your focus and a positive mindset.

N1) Below are the important factors contributing to success in Affiliate Marketing:

  1. Basic is to understand the Affiliate Marketing Business preferably from an affiliate marketer/mentor who can deliver the knowledge required for beginner/aspiring affiliate marketers and already experience the business market and can understand what is to be enlightened to newbies.

  2. The majority of the affiliate marketers fail not understanding what to do and they simply, paste the affiliate links and create a spammy mood!. To be understood: Right knowledge, right steps, right gains in the future!

  3. Work in a Niche in which you love or confident about.

  4. Always ensure to deliver value before the sales pitch.

  5. Build trust among your audience/network/followers.

  6. Provide routine value to your community.

  7. Once an authority is established, then your affiliate products promotion will work for you gradually.

  8. Value can be like free e-books, free tips/strategies, and alike.

  9. Dont spamming links anywhere and safe affiliate practices to be followed.

  10. Build a Niche-specific website to get more leads.

  11. Never stop learning.

N2) You can get the free traffic in the below ways:

  1. Write an article or blog around the product you want to promote and drive traffic.

  2. You can use affiliate resources to build your article or blog including images and videos.

  3. In between these,