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Product Testers Program - Why should your business try launching this?

Updated: Nov 8, 2023

Product Testers Program - Why should your business try launching this?
Photo by Yan Krukov [Pexels]

Product Testers Program:

Struggling to get customers? Try launching a product testers’ program.

Acquiring customers is always a challenge, and with so many people cutting back on their spending, it’s getting harder.

If you’re having difficulty getting people to convert to an e-commerce or SaaS product, try this tactic:

Create a special program for your target customers. If your audience is marketers, this could be something like an “Exclusive Marketers’ Program.”

Send those people to a specific landing page advertising a discount on your product. For best results, use a firm number, like $100 store credit, instead of a percentage discount number. It’s normally viewed as a higher value.

Ask those people to enter the email to receive their code. Now you’ve got interested customers in your system.

Send those customers an email sequence of three or four emails with their gift card code and calls-to-action (CTAs) for purchase.

  • If someone’s already entered their email, they’re moderately interested in your product.

  • You just need to give them that final push.

  • For best results, add scarcity to your special program.

  • Tell people there are only, say, 100 slots.

  • This helps them feel like they’re part of an in-group and can boost conversions.

Why the product testers program works:

  • People don’t like paying full price.

  • And while sitewide discounts are nice, they’re even more attractive if they’re part of a special program that speaks to one particular segment of your customers.

  • Add a dash of exclusivity, give people a discount in the form of a store gift card, and watch that conversion rate rise.

So, what are you waiting for?

Start planning to launch a product testers program in your business and take the right advantage of it!

If you are interested, you may also access - Are You Paying Attention To Your Business Customers Churn Rate? [Uncover before it is too late!]

P.S: Special thanks to Stacked Marketer for the content. By the way, ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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