Updated: Jul 28
Purpose of Sales Promotion - [Importance of Sales Promotion in Business]:
This blog post is all about the purpose of sales promotion and or the importance of sales promotion in business which you need to be aware of.
Sales promotion is an important component of a business’s marketing strategy.
It’s also one of the most effective ways to increase sales, get customers to try new products, and also build brand awareness.
All of these activities can help to draw attention to a product or service, drive sales, and create a positive perception of the business in the minds of consumers.
“Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity and leads to fewer sales losses” - channable and Marketing Dive 
Why are Sales Promotions Important?:
Sales promotions are important because it offers a number of benefits for businesses as indicated below:
It can help businesses meet short-term sales goals, increase market share, and boost customer loyalty.
It helps attract new customers by providing incentives such as discounts and promotional items.
It helps businesses stand out from the competition. By offering customers special deals, businesses can differentiate themselves from their competitors and gain an edge in the market.
"Salesforce found that brands delivering a consistent experience win more loyalty from 83% of customers"
It can also be used to create a sense of urgency by offering limited-time deals, which can encourage customers to take action and make a purchase.
It is also important because it can be used to collect customer data and feedback. By gathering customer data, businesses can gain valuable insights into customers' preferences and buying habits.
This data can then be used to develop more effective marketing strategies and products.
“If sales agents had customer insight, including customer satisfaction scores and information about open cases, they’d know when and how to engage with each customer” – Executive Guide to Customer Engagement [Salesforce]
During certain occasions, sales promotions also intend to offer existing customers a special deal exclusive to encourage repeat business and build customer loyalty.
Sales promotions success is influenced by these Online Purchase Drivers:
Overall, the purpose of sales promotion in any business's marketing strategy aims not only to increase sales, but also to help businesses stand out from the competition, attract new customers, and gain valuable insights into customer preferences to meet future needs.
Here's related information that you may find helpful – How To Deal With Negative Comments or Brand Reputation Crisis?
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