Updated: Dec 9, 2022
[SEO Local] - How Local SEO works?
Local SEO is the practice of optimizing your website and online presence for local search results. This can be achieved by creating and promoting high-quality content that is relevant to your target audience and geographic location.
By optimizing your website for local search, you can increase the visibility of your business in Google and other search engines.
Do you know?: “79% of consumers spend the most time reading Google-based reviews” - Moz’s Local Business Reviews Impact Report
You need to include local SEO keywords (your geo-position based) throughout your website's pages and blog posts.
Additionally, Local SEO generally requires the use of Google Business Profile (earlier GMB), which allows you to create a presence for your business on Google.
This profile or platform allows you to create and update your business information such as an address, contact information, website details, add images, and opening hours.
Your potential customers are able to find your business online locally through Google search results.
By optimizing your Google Business Profile, you can improve your visibility on Google both on desktop and mobile devices and drive local search traffic to your business website, or may contact you directly.
The benefits of local SEO include increased organic traffic, improved rankings, and increased visibility in local search results. This can further lead to a boost in leads and customer conversion rates, as well as a better overall brand presence.
“65% of respondents write negative reviews because of rude or poor customer service” - Moz’s Local Business Reviews Impact Report
Thus, local SEO is all about an opportunity for local online businesses to get more customers locally by being visible online and accessible.
Do you want to know? Which is more effective - Local SEO or Global SEO?
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.