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Should You Delete Old Blog Posts? - [Will it hurt SEO]

Updated: Dec 20, 2023

deleting old content SEO - [should you delete old blog posts]
Photo by Vlada Karpovich [Pexels]

Should You Delete Old Blog Posts? - [Will It Hurt SEO]:

Is this what you usually think: 'Should I delete old blog posts?' Here you have everything you need to know.

Based on the majority of pro-SEO experts' views, deleting old blog posts will not hurt your blog's SEO.

However, there are instances where it may be beneficial to delete certain content from your blog post, blog, or website.

For example, if you have duplicate or low-quality content on your site or blog, it may be more beneficial to delete this content instead of continuing to use it.

Additionally, content that is no longer relevant to your readership may also be better off being deleted.

When you delete content from your blog or website, search engines, or, in general, Google, will no longer have access to this content.

This means that the content will not be included in Google indexes and will not show up in search results.

Therefore, deleting content or old blog posts may be beneficial if the content is outdated or low-quality and isn't likely to improve or contribute to your overall SEO strategy.

At the same time, if you delete a blog post that has high-quality content and is already driving a good amount of organic traffic to your blog or website, then it can hurt your blog's SEO.

You also need to gauge the backlinks to this post while evaluating your decision.

Update Existing Content:

Here are the results achieved after updating the content on their website and blog, based on a recent survey participants' responses.

Frequency of Updating Existing Content:

Results After Updating Existing Content:

Results achieved after updating existing content:

Results achieved after updating existing content - [deleting old content seo]
Image Source - The State of Content Marketing 2023 Global Report by Semrush

You might also consider whether you can improve the overall quality of older blog posts to increase the likelihood that they will rank by adding the most recent fresh content or adapting them to the most recent trends before you decide on deleting old blog posts.

Update Old Posts With Fresh Insights For SEO:

Here is how to update old content posts with fresh insights for SEO needs:

In summary, it is best to delete old blog posts if there is no other option. This will not only improve your overall blog's SEO performance but also build the credibility of your blog or website in the eyes of readers and search engines.


Deleting Old Content [SEO]:

Deleting old content can lead to a decrease in indexed pages, increased broken links, loss of authority, keyword ranking changes, and a poorer user experience [UX], affecting SEO.

Benefits of Deleting Old Content for SEO:

  1. Enhanced Relevance: Removal of outdated or irrelevant content boosts overall site relevance.

  2. Simplified Site: Decluttering your site makes it easier for search engines to crawl.

Precautions when Deleting Old Content for SEO:

  1. Use Redirects: Implement 301 redirects for user and search engine guidance.

  2. Check Backlinks: Ensure you don't break backlinks; update or redirect as needed.

  3. Analyze Traffic: Review old content's traffic and engagement before removal.

  4. Inform Users: Use custom 404 pages to guide users about content changes.

Now, uncover what matters most: Content Quality or Backlinks Quality?

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