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Social Media Manager Job Profile - [Overview or Breakdown]

social media manager job profile
Photo by Mikhail Nilov [Pexels]

Social Media Manager Job Profile:

Ready to embark on a journey into the vibrant role of a Social Media Manager?

Whether you're aspiring to become one or are keen to understand the responsibilities and skills that define this position, this job profile guide will provide you with valuable insights.

Dive into the exciting realm of social media, where strategy, creativity, and community engagement come together to build brand or business success.

Here is an overview or breakdown of the Social Media Manager's job profile.

Expert advice - “Social is a career path of lifelong learning, whether it’s your first social media manager role or you’re already a pro. Continuing to hone your social media skills will benefit you at every stage of your career” Sprout Social

Social Media Manager Job Profile:

Job Title: Social Media Manager

Job Description: Responsible for planning, executing, and managing an organization's presence on social media platforms to build brand awareness, engage with audiences, and drive business goals.

Key Responsibilities:

  • Developing social media marketing strategies.

  • Creating and curating content.

  • Managing social media accounts.

  • Engaging with the community or community management.

  • Analyzing social media platforms' performance.

  • Running social media advertising campaigns.

  • Monitoring trends and competitors.

  • Managing social media marketing budgets.

  • Conducting market research and competitor analysis.

  • Overseeing social media advertising and promotional campaigns.

  • Collaborating with cross-functional teams.

  • Analyzing social media marketing data and KPIs.

  • Identifying and targeting key customer segments.

  • Building and managing social media marketing teams.

  • Crisis management.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resources availability. Influenced by ongoing trends, and developments.


  • Bachelor's degree in marketing, communications, or a related field.

  • Several years of experience in social media marketing roles.

  • Short-term or professional development courses in social media marketing.


  • Developing social media marketing strategy.

  • Team leadership and management.

  • Strong leadership and communication skills.

  • Content creation and curation, including visual storytelling.

  • Budget management.

  • Market research and trend analysis.

  • Proficiency in social media marketing and analytics tools [including AI], and platforms.

  • Social media marketing expertise (like running Facebook or Instagram ads, X [Twitter] ads, LinkedIn ads, PPC ads, YouTube ads, TikTok ads, and related)

  • Data analysis and interpretation.

  • Analytical and strategic thinking abilities.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resources availability. Influenced by ongoing trends, and developments.

Reporting Structure: Typically reports to a Marketing Manager, Director of Marketing, or Digital Marketing Manager.

Career Path: Social Media Managers can advance to roles like Senior Social Media Manager, Digital Marketing Manager, or Director of Digital Marketing.

Salary Range: The salary varies by location and experience but typically falls between $48,000 to $90,000 or more annually.

Pro-Tip: To receive regular updates on job vacancies for social media managers from all across the world, follow this MarketingFOMO Newsletter [that also upgrades you!]

Alert - “The virality factor inherent in the digital ecosystem necessitates a quick response. Businesses must proactively prepare to handle harmful content to avoid leaving social media managers struggling to respond and depleting valuable resources” Crisp and Socia Media Today Report

In conclusion, the role of a Social Media Manager is a dynamic blend of strategy, creativity, and community engagement.

It's a profession that thrives on staying ahead of trends and fostering meaningful connections in the digital landscape.

Whether you're on the path to becoming a Social Media Manager or are already in the role, embrace the ever-evolving nature of social media and continue to craft compelling narratives that resonate with your audience.

Your social media management journey is full of opportunities for growth and innovation!

Here's related information that you may also find helpful – Will social media continue to grow? [See the trends and insights].

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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