United States (U.S) Digital Advertising Industry – Latest Mindblowing 27 Key Stats And Facts!
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.
1. Digital Ad spending in the U.S:
2. Share of Digital in Total Ad spend in the U.S:
3. Cost of Ad Fraud in the U.S:
4. Digital banner ad spend:
5. Programmatic digital display ad spend:
6. Leading digital display ad selling company:
7. Digital video ad spend in the U.S:
8. Digital search ad spend:
9. Digital search ad spend growth:
10. Bing ad revenue:
11. Google ad revenue:
12. Social media ad spend:
13. Instagram ad revenue:
14. Snapchat ad revenue:
15. Share of consumers whose purchasing decisions were influenced
by social media ads: 51%
16. Mobile ad spend:
17. Leading ad type:
18. Industry with highest mobile ad spend:
19. Digital ad agencies industry revenue:
20. Share of digital in advertising agency revenue:
21. Digital agency network with highest revenue:
22. Share of Google in U.S net digital ad revenue:
23. According to the latest projections, digital advertising revenue
will surpass 700 billion U.S. dollars by 2025.
24. Search advertising is the most profitable and most promising digital ad format in the U.S., accounting for almost half of all digital advertising revenue generated in the country.
25. The two most invested-in mobile ad formats were search advertising and video advertising, with the former attracting an ad spend of over 78 billion U.S. dollars and the latter accruing a spend of more than 63 billion.
26. When it came to the influence of social media advertising on the purchasing decisions of different age groups, Millennials were found to be the most receptive, followed by Gen Z.
27. An estimated 566 billion U.S. dollars were projected to be spent on digital advertising worldwide in 2022, and this figure is forecast to increase at a
rapid pace in the upcoming years.
Source: Statista Research Department [May 4, 2022]
By the way, if you are interested, you may access: Mobile Advertising and Marketing (United States) – Latest Interesting 20 Key Stats And Facts!
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