United States (U.S) Digital Advertising Industry – Latest Mindblowing 27 Key Stats And Facts!
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.
1. Digital Ad spending in the U.S:
153bn USD
2. Share of Digital in Total Ad spend in the U.S:
60.39%
3. Cost of Ad Fraud in the U.S:
11.4bn USD
4. Digital banner ad spend:
68.8bn USD
5. Programmatic digital display ad spend:
105.99bn USD
6. Leading digital display ad selling company:
7. Digital video ad spend in the U.S:
40.6bn USD
8. Digital search ad spend:
78.5bn USD
9. Digital search ad spend growth:
17.8%
10. Bing ad revenue:
8.53bn USD
11. Google ad revenue:
209bn USD
12. Social media ad spend:
56.7bn USD
13. Instagram ad revenue:
25.05bn USD
14. Snapchat ad revenue:
1.82bn USD
15. Share of consumers whose purchasing decisions were influenced
by social media ads: 51%
16. Mobile ad spend:
120bn USD
17. Leading ad type:
Search
18. Industry with highest mobile ad spend:
Retail
19. Digital ad agencies industry revenue:
20bn USD
20. Share of digital in advertising agency revenue:
58%
21. Digital agency network with highest revenue:
Accenture Interactive
22. Share of Google in U.S net digital ad revenue:
28.6%
23. According to the latest projections, digital advertising revenue
will surpass 700 billion U.S. dollars by 2025.
24. Search advertising is the most profitable and most promising digital ad format in the U.S., accounting for almost half of all digital advertising revenue generated in the country.
25. The two most invested-in mobile ad formats were search advertising and video advertising, with the former attracting an ad spend of over 78 billion U.S. dollars and the latter accruing a spend of more than 63 billion.
26. When it came to the influence of social media advertising on the purchasing decisions of different age groups, Millennials were found to be the most receptive, followed by Gen Z.
27. An estimated 566 billion U.S. dollars were projected to be spent on digital advertising worldwide in 2022, and this figure is forecast to increase at a
rapid pace in the upcoming years.
Source: Statista Research Department [May 4, 2022]
By the way, if you are interested, you may access: Mobile Advertising and Marketing (United States) – Latest Interesting 20 Key Stats And Facts!
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