White Hat SEO:
It is a long-term SEO strategy that focuses on complying with search engine guidelines and creating high-quality content with a good user experience [UX], without any tricks, gimmicks, or dark strategies in any of its processes.
When you create White Hat SEO content, you are creating content [people-first content] that will be valued by your readers and Google (and other search engines).
White Hat SEO practices are generally safer because they follow the rules and guidelines set by Google or any search engine, and you can feel confident using them.
It is easier to maintain than Black Hat SEO because you don't have to worry about getting penalized by search engines.
It can also lead to increased recognition of your business or brand. It will generally not have any negative effects on your website or blog.
White Hat vs Black Hat SEO:
Here is a short comparison between White Hat SEO and Black Hat SEO:
White Hat SEO can also be more affordable because you don't have to pay for expensive PPC campaigns or link building. You need to focus on creating high-quality content that people actually want to read and share.
“The relationship-based approach is rooted in ethical and clean practices, following the principles of white-hat SEO and playing fair in the digital landscape” – Search Engine Land
Overall, it is safe to say that White-Hat SEO performs better and is more likely to be effective for long-term results.
Here's related information that you may also find helpful - How long does SEO take to show results? [Dive into the waiting game]
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