Hi, hope you are doing well and all is well around you.
Benefits of Email Marketing:
Develops connections and interactions.
Provides personal customer touch feeling.
Takes away strange feeling in the customer/prospects/clients mindset.
Mails open rate is increasing.
Emails are the assets of businesses. Few percentages of sales among the mass email list create active/passive income or business or residual income for self or businesses.
E-mail marketing with Autoresponder software eliminates the manual works and you can schedule the mail sequence based on the customer/prospect/client responses.
Email marketing suits very effectively for Digital Products selling/promoting.
Cold audience (strangers) can be nurtured and can be converted into Hot audience (buyer mindset strategy) with this mail strategy.
To nurture the audience or your followers, you can send them free e-books/lead magnets or any other free value advice/resources to get in touch with them and also establishing yourself as an authority.
Let the value you provide be useful to them. Then there are every chance of your mail being opened by them whenever they see your mail from your end.
Experienced marketers says "Email lists are like assets for Businesses" and an Ever-Green Marketing Method for generating revenue in the long term.