Mobile e-commerce, also known as mobile commerce, refers to online purchasing transactions that utilize devices such as smartphones, tablets, or laptops.
1. Retail M-Commerce Sales in the U.S:
431bn USD
2. Main device for retail website traffic & orders:
Smartphone
3. Shopping app with most user sessions:
Walmart
4. Leading android shopping app by daily users:
Walmart
5. Leading android shopping app by downloads:
Shop
6. Leading iOS shopping app by daily users:
Amazon
7. Leading iOS shopping app by downloads:
Amazon
8. Channel with fastest growing online orders:
Mobile
9. Mobile phone average order value:
126 USD
10. Mobile shopping app user acquisition cost:
15 USD
11. Mobile shopping app install to purchase ratio:
28%
12. Most used payment service on smartphones:
PayPal
13. US smartphone users using proximity payments:
46%
14. US consumers who prefer to pay via smartphone all the time:
30%
15. In 2022, mobile retail e-commerce sales in the United States are projected to surpass 430 billion U.S. dollars, an almost twofold growth since 2019, before the COVID-19 pandemic.
16. A 2021 survey found Gen Z and millennials to be more eager to pay for a product on Apple Pay or Google Pay via mobile banking, compared to other generations.
17. Mobile shopping apps are becoming more profitable for retailers and popular among users.
Source: Statista [Published by Marina Pasquali, Mar 30, 2022]
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