Are paid social media marketing services worth it for startups?
Yes, paid social media marketing services are generally worth it for startups. However, for long-term business sustainability, it's important to leverage organic marketing efforts alongside paid strategies, ensuring both complement each other effectively.
Overall research indicates that platforms like Facebook, LinkedIn, YouTube, X (formerly Twitter), and Reddit are particularly effective for social media marketing efforts by startups.
“Starting with the percentage of revenue invested in paid marketing efforts, the majority of B2B startups across all stages and ASPs spend on average 20 - 30% of their total annual revenue on marketing” - LinkedIn-HubSpot’s Growth Benchmarks for B2B Startups Report
Here's related information that you may also find helpful – Social Media Marketing Myths and Reality
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