Internet Business Glossary: A Newbie Guide
To Understand The Internet Business World!
The internet is a big place with lots of acronyms and abbreviations. This can make it hard to know what words mean, especially when you are just starting out in the world of online business and marketing.
This page will help you to understand the basics of internet business and give you an overview of some of the most common terms that you might hear while getting your feet wet in this industry.
Frequently Asked Questions (FAQs)
What is Internet Business?
Internet business is a type of business that has its own website/blog and operates in an online mode/channel/platform. Internet businesses are run by an owner/business entity who puts all the effort in advertising or promotion or marketing his/her or other businesses product or services online. This can be done through websites, email campaigns, social media and so on
(example: E-Commerce, Affiliate Marketing, Dropshipping, Online Services or Bookings or Reservations, Online Shopping, Online Education, Online Advisory and so on)
What is E-Mail Marketing?
E-mail marketing is a method of promoting products and services to customers via e-mails. The message could be sent to one or more people, for example, a group of recipients might receive an announcement about the new product release from a company.
What is an E-Mail List?
E-mail list is a database of emails where people can sign up for updates. It is an effective way to build your brand and also generate traffic to your website.
What is Personal Branding?
Personal branding is the process of creating a personal brand that you can use to build your business and grow your career. It involves various elements such as education, experience, skills, values and personality. Personal branding is all about knowing yourself better than anyone else so that you can build a good reputation with the help of it.
What is Online Marketing or Digital Marketing?
Online marketing is a process of promoting products and services online (example: Facebook Ads, Instagram Ads, LinkedIn Ads, E-Mail Marketing, Twitter Ads, Google Ads, YouTube Ads, Solo Ads, Native Ad Networks, also using a website or blog and using organic/free form of marketing using forums/networks/groups/communities)
What is Pay Per Click (PPC)?
Pay Per Click is a technique of paid advertising that allows you to target your audience by paying only when someone clicks on your ad.
What is Cost Per Acquisition (CPA)?
Cost Per Acquisition (CPA) is the total cost of acquiring a single customer divided by the number of customers acquired. The Cost Per Acquisition formula can be used as a marketing tool for determining how much money it will take to acquire new customers.
What is CPM?
CPM stands for Cost Per Mille, which is the cost per thousand impressions. It is a marketing metric used to calculate the cost of advertising or the revenue generated from one thousand impressions. CPM is very important because it helps you determine your market potential and allows you to optimize your online marketing strategy accordingly.
What is Social Media Marketing?
Social media marketing is a marketing strategy that involves the use of social media websites to promote products and services. The main aim of this strategy is to drive traffic to your website or blog, through the use of these social media platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and generate leads and sales or at a minimum to generate views or engagements or visibility factor.
What is E-Commerce?
E-Commerce is a form of business that takes place over the internet. It involves selling and buying products and services, with all transactions occurring online.
What is a Lead in Business/Marketing?
A lead (or prospect) in business/marketing is a person who has expressed interest in your product or service. The purpose of a lead is to convert that interest into a sale.
What is a Sale in Business/Marketing?
A process of completion of a purchase or buying or commercial transaction or successful conversion.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of using the power of search engines to help your website rank higher in search results. In simple words, SEO is about getting people to visit your website by giving them what they are looking for. Keywords research, Internal link building, Backlinks building, Site navigation, Site speed, quality content, reverse image search are some of the known strategies used to rank sites/blogs in search engines like Google.
What is Copywriting?
Copywriting is the art of writing a sales copy for a product or service. Persuasive words are used in the process to make prospects or readers or audience take action.
What is Blogging?
Blogging is the act of publishing written articles on a website, usually for the purpose of sharing one's own thoughts and opinions. It can be used by anyone to read and share information with other people online or offline as well.
What is Content Writing?
Content writing is the process of creating content for different types of media. This can be in the form of written copy, creating stories, social media posts, blog posts, articles or any other form that requires written content.
What is Content Marketing?
Content marketing is a form of digital marketing that focuses on creating and distributing relevant, valuable, and consistent content to attract an audience (examples: blogs, podcasts, vlogs, newsletters, e-books, infographics and alike)
What is Affiliate Marketing?
Affiliate Marketing is promoting other person’s or other company’s or other businesses products or services to market or audience or friends or followers or family or visitors (in general to anyone) and if someone purchases or buys through your referral link or affiliate link, then you earn a commission on each sale, which varies business to business (affiliate program).
What is a Landing Page?
A landing page is a page or website that is designed to convert visitors into subscribers or customers. It's also known as a sales funnel, which refers to the process of converting visitors into leads and then converting those leads into customers.
What is a Plugin?
A plugin is a piece of software that runs on your website and makes the site do something it wouldn't normally do. It is often used to add functionality to an existing program.
What is a Sales Funnel?
A sales funnel is a logical process that consists of four main steps, which are called stages.
The first stage is the Awareness Stage, where potential customers are introduced to your business (product or service to say).
The second stage is the Interest Stage, where prospects begin to become interested in your product or service.
The third stage is the Desire Stage, where people have a strong desire for your product or service and start making plans to purchase it.
The fourth stage is the Action/Conversion Stage, where prospects complete their purchase of your product or service.
What is a Call To Action (CTA)?
A call to action is a phrase or words that direct the user's attention to an action you want them to take. It should be placed in the content of your website, blog, or other marketing materials.
For example: "Buy Now" "Call Us" "Book Now" “Try Now” and alike.
What is a Copy?
A copy is a written text that can be used to promote any product or service. It helps you get more traffic to your website and gets more people interested in your business. The purpose of writing a copy is to attract potential customers, as well as build trust between the customer and your company.
What is a Traffic?
In marketing, traffic is a measure of the number of people who visit your website or blog. Traffic is not limited to just the visitors coming from search engines, but also includes organic traffic such as direct visitors (via links in social media posts) and people searching for something specific on Google and also based on several paid ads strategies to drive mass traffic in a short span.
What is an E-Mail Marketing Automation?
Email Marketing Automation is a tool that automates the process of sending emails to your customers or subscribers. It can be used for marketing campaigns, promotions and even transactional emails.
What is an Organic Traffic?
Organic traffic is a term used to describe a website's or blog's visitors that were not targeted by any paid advertisements. It refers to all of the people who visit your site via search engines, social media and referrals from other websites.
What is a Paid Traffic?
Paid traffic is traffic that comes from a third party. The primary difference between paid and organic traffic is that, with paid traffic, you have to pay for the traffic in order to get it.
Who is an Affiliate?
An affiliate is a person or company that links to products on their website and receives a commission for each sale made.
Who is an Influencer?
Influencers are people who have the power to create a buzz about a product or service. They may be celebrities, influencers in their field of expertise, social media personalities, bloggers or any other type of influencer. The idea is to get them to endorse your product or service on their social media platforms so that you can make some sales as well as build brand awareness.
What is B2C?
B2C or Business to Consumer is a marketing strategy that focuses on selling products and services directly to the end consumer.
What is B2B?
B2B or Business to Business is the process of selling products and services that are intended for other business use.
What is a Niche?
Niche is an area or topic or domain in which you are interested either by your skill or talent or passion or hobby or by knowledge.
What is Augmented Reality (AR)?
Augmented Reality (AR) is a technology that brings the real world into the digital world. It enables users to see and interact with computer-generated content superimposed on their view of the real world through devices such as smart phones, head-mounted displays, or glasses.
What is Virtual Reality (VR)?
Virtual Reality (VR) is a technology that simulates the real world through computer-generated imagery. The user interacts with this virtual environment, whereas in the real world, everything appears to be real. It is being used for video games and filmmaking, but it can also be used for other purposes like education and training.
Who is a Freelancer?
A freelancer is a person who has the skills to perform a job or task or assignment and can offer them to clients or employers or in general who wants their expertise to their work or business, at a price that mutually agrees upon. Freelancers work independently.