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The short answer is, No. Doing SEO for your business is not a one-time effort that will magically put you at the top of Google. At times, it can seem like that because everyone is after that spot, but there's a lot more work to do when you get there.
SEO is something you must do daily if you want to stay where you are and even rise higher. There are updates and changes that Google always makes and if you don't follow these, your site will eventually be out of the first page rankings.
A good SEO practice has to be in place and a person or company must stay on top of it if they want to continue to see results. As your website's visibility increases, so do the competition and the difficulty of obtaining a high rank. Therefore, SEO should be continually refined with any fluctuation in rank.
Overall, SEO should never be ignored. If you don’t understand SEO, your competitors will and they will reap the benefits. Staying ahead of the curve with SEO is very important for business and marketing success in the long term.
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