Getting traffic for a tough keyword can be quite challenging, but it's not impossible. There are a few strategies that you can employ to increase your chances of ranking for a competitive keyword.
Here are 5 important tips that you may follow to get traffic for a tough keyword:
1. Do thorough research: Before you start optimizing your content for a tough keyword, make sure to do your research once again. You need to know what your competition is doing and what kind of content is ranking well for that keyword.
Use SEO tools such as Ahrefs and SEMrush to discover what keywords your competitors are ranking for and what type of content they are producing. Both tools are competent in the market that you can take advantage of them.
2. Create high-quality content: Creating high-quality content is essential if you want to rank for a tough keyword. Your content should be informative, engaging, and well-researched.
Make sure to use relevant keywords in your content, but don't overdo it. Your focus should always be on providing value to your readers. Add details and insights that are almost not mentioned in any of the articles that are currently ranked for the same keyword to make it so unique.
“55% more backlinks were generated by blog posts with 7+ images compared to those without” – The State of Content Marketing 2023 Global Report by Semrush
3. Optimize your content: Once you have created high-quality content, you need to optimize it for the keyword you want to rank for.
Use the keyword in the title, meta description, and throughout the content. But again, don't overdo it. Make sure that your content reads naturally and is easy to understand. Here are the places within the content where you can place keywords for higher ranking chances.
4. Build backlinks: Backlinks are still an important factor when it comes to ranking for tough keywords. Try to get links from high-authority websites in your niche. You can do this by guest posting [or guest blogging] on other sites or by creating linkable assets such as infographics, tools, or videos.
Despite the difficulty of this step, it has the greatest opportunities to rank highly and receive traffic, even in highly competitive keyword markets [say tough keyword].
“According to exclusive research developed by Conversion, 82% of marketers who invest in link building see positive results in their SEO” - CONVERSION
5. Promote your content: Share it on social media, email it to your subscribers, and reach out to other bloggers in your niche and ask them to share it with their audiences.
“When a social post that links to a piece of content gets a lot of traction, it means that the content is being read, which in turn improves its ranking” – SmartBug and rockcontent [Report for 2023]
That being said, SEO isn't a "quick fix" for ranking and traffic; it's an ongoing process that requires constant effort and monitoring.
In conclusion, getting traffic for a tough keyword requires patience, persistence, and hard work. But if you follow these tips consistently, you can increase your chances of ranking for that keyword and driving more traffic to your website.
Here's related information that you may find helpful – Page Speed Ranking Factor To Improve SEO Rankings
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