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A marketing strategy is the plan businesses use to reach their goals. A marketing strategy involves understanding your customers and the market you're in and finding a way to reach them. It can include different elements such as product, price, promotion, and distribution.
It can also be used to reach a wider audience, increase your business brand recognition, and improve customer retention and loyalty.
A marketing strategy can help a business by:
1. Defining your goals and objectives
2. Setting your marketing budget
3. Determining the best target audience for your product or service
4. Developing marketing campaigns that will effectively reach your target audience
5. Measuring the results of your marketing campaigns so that you can make adjustments as needed.
Ultimately, a marketing strategy helps your business achieve its goals by creating a strong connection with your target audience.