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Article writing for content marketing is the creation of original articles designed to be shareable and promote your brand or business. In other words, it is the process of creating and promoting content that is designed to attract and retain the attention of your target audience.
This content can be written for your website or blog, or you can contribute to third-party websites [like guest blogging].
The purpose of article writing for content marketing is to provide helpful information to your target audience. You want to make sure your articles are valuable and provide useful information that your readers are looking for [solves their pain points].
"Create content that resonates more strongly with your audience. Be human (Henneke Duistermaat, Founder at Enchanting Marketing)" - State of Content Marketing Report 2022 by Semrush
Additionally, you can use SEO techniques to make sure your articles are highly ranked in search engines. This will help you reach a larger audience and increase the visibility of your brand.
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