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One of the biggest challenges for the modern marketer is understanding the needs and wants of consumers and how to effectively reach them.
With so many different marketing channels and platforms available, it can be difficult to know which ones are best suited for reaching the target audience.
“In fact, Harvard Business Review reported that 73% of customers use multiple channels on their journey to make a purchase” - litmus’s personalization lessons report
Additionally, with constant changes and updates, it can be hard to stay current on the best ways to reach these target audiences.
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