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PPC stands for pay-per-click marketing, which is an online advertising campaign that uses Google AdWords to place advertisements on Google search results, YouTube videos, and other websites.
PPC advertising allows businesses to directly influence the visibility of their ads and the search results that appear directly below them or around them.
"Paid search ranks 2nd in terms of marketing channels by effectiveness" - HubSpot
This type of advertising is cost-effective and allows businesses to gauge the effectiveness of their campaigns. Additionally, PPC advertising allows businesses to target specific demographics and interests.
PPC advertising can be used to track and improve campaign results. This can allow businesses to adjust their advertising strategies as necessary and boost conversions.
Overall, a well-planned PPC campaign can help with brand awareness, building relationships with your potential customers, and generating leads for your sales team or business.
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