The biggest mistake online marketers make is [not testing]. It’s important to be patient and spend your marketing budget wisely.
Testing is the only way to find out what works and what doesn't. If you're not testing, you're flying blind – even if you think you know what's working, there's no way of knowing for sure unless you test.
For example, some people think Facebook is better than TikTok – but that's not true at all. You need to test both platforms to see which one performs better for your business based on your target audience and goals.
“Text has a 209% higher response rate compared to phone, email, and Facebook” - HubSpot’s Digital Marketing Small Business Guide 2022
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