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Human-created content is often essential when crafting unique, engaging stories or providing nuanced responses to complex questions. In addition, when creating content for marketing purposes, having a human touch can be invaluable in helping to connect with an audience.
“AI must be pursued responsibly. Powerful language models can help people with many tasks, but without care they can also generate misinformation or toxic text” – Google Research
The best option will depend on what type of content you're looking for, and how important the human touch is to your overall goals. If you're looking for something quick and automated, AI-based content may be the way to go, unless it is unique.
“Admittedly, content creation is a time-consuming piece of the puzzle in the SEO routine. And AI is where the SEO industry is headed. Now, AI content generation tools can be valuable assistants but they hardly substitute human experts” – Sitechecker
However, if your content needs to be more meaningful and engaging, you'll likely need to rely on human-created content.
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