Updated: May 23
35 Fun & Strange Stats/Facts On How People Use Social Media?:
We all know that social media is utilized for personal, commercial, networking, marketing, including engagement and interactions with friends and family members.
Now, here is how people, audiences, or social media users utilize social media, and what insights you would find useful based on your purpose and other marketing strategies for yourself or your business:
26% of consumers use social media to purchase new products, services, or brands.
25% of consumers use social media to recommend new products, services, or brands to others.
17% of consumers use social media to communicate with brands for customer support.
68% of consumers use social media to communicate with friends, family, and acquaintances.
54% of consumers use social media to kill time.
39% of consumers use social media to get breaking news.
34% of consumers use social media for personal inspiration.
31% of consumers use social media to learn about new trends.
30% of consumers use social media to network.
28% of consumers use social media to experience different point of view.
24% of consumers use social media to communicate with co-workers/clients.
34% of consumers use social media to learn about new products, services, or brands.
33% of consumers use social media to discover new products, services, or brands.
62% of consumers agree brands and companies that do not have a strong social media presence will not be able to succeed in the long run.
89% of businesses agree companies which do not invest in social media marketing will be left behind.
91% of businesses report that over the next three years, their company's social media marketing budget will increase.
Over half of businesses report that over the next three years, their company's social media marketing budget will grow by more than 50%.
60% of businesses say investing more resources into social media can give their companies a competitive advantage going forward.
46% of businesses say greater collaboration between different departments in developing and supporting social media strategy can give their companies a competitive advantage going forward.
36% of businesses say buy in from the executive team on social media strategy can give their companies a competitive advantage going forward.
Teen girls are much more likely than boys to post selfies: Six-in-ten girls say they often or sometimes do this, compared with 30% of boys.
Fully 81% of teens say social media makes them feel more connected to what's going on in their friends' lives, with 37% saying it makes them feel.
Similarly, about seven-in-ten teens say these sites make them feel more in touch with their friends' feelings (69%), that they have people who will support them through tough times (68%), or that they have a place to show their creative side (71%).
Some 45% of teens say they feel overwhelmed by all the drama on social media, while roughly four-in-ten say they feel pressure to only post content that makes them look good to others or that will get lots of comments or likes.
Social media has had a negative impact on their self-esteem: 26% of teens say these sites make them feel worse about their own life.
Just 4% of teens indicate these platforms make them feel "a lot" worse about their life.
Some 45% of teens say they often or sometimes post selfies on social media, with 16% saying they do this often.
And while Millennials -- some of whom are just older than teens -- have been deemed the "selfie generation," roughly half of today's teens say they rarely (25%) or never (26%) post selfies on social media.
When asked what topics they post about on social media, roughly half of teens say they post about their accomplishments on social media, while 44% say they post about their family.
Around one-third (34%) of teens say they share things related to their emotions and feelings on these sites, while 22% report posting about their dating life.
Reddit, Twitter and Facebook stand out as the sites where the highest portion of users are exposed to news -- 67% of Facebook's users get news there, as do 71% of Twitter's users and 73% of Reddit users.
About four-in-ten Americans (43%) get news on Facebook.
The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%.
Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population.
The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
Just to mention, if you are serious about learning amazing insights and stats from various business and marketing domains, you can find them here in the most recent form to boost results!
By the way, if you are interested, you may access: Latest Stats, Facts, And Insights From The Global Social Media Trends Report 2022.
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