Digital 2023 Global Overview Report - [38 Key Stats - Latest]
Updated: Sep 1
Digital 2023 Global Statshot Report - [July 2023]
1. Individuals Using Internet:
5.19 Billion
2. Social Media User Identities:
4.88 Billion
3. Time Spent Using Internet:
6 Hours 40 Mins [average time/day]
4. Time Spent Using Social Media:
2 Hours 26 Mins [average time/day]
5. Time Spent Reading Press Media
(Online and Physical Print) - (average time/day):
1 Hours 56 Mins
6. Time Spent Listening To Music Streaming Services
(average time/day):
1 Hour 31 Mins
7. Time Spent Listening To Podcasts
(average time/day) :
55 Mins
8. Users Accessing Internet Using Mobile Phone:
95.3% [Any Mobile Phone]
9. Devices Used To Access Internet:
Laptop/Desktop (63.4%), Tablet (25.7%), and Smart Phone (94.4%)
– Internet users aged 16 to 64.
10. Primary Reasons Why Internet Users Use Internet:
[Internet users aged 16 to 64]
Finding information - 59.2%
Staying in touch with friends and family - 54.8%
Keeping up to date with news and events – 50.3%
Watching videos, TV Shows and Movies – 50.2%
Researching how to do things – 48.1%
Finding new ideas or inspiration – 44.8%
Accessing and listening to music – 43.7%
Researching products and brands – 43.2%
Filling up spare time and general browsing – 41%
Education and study-related purposes – 38.1%
Researching places, Vacations, and Travel – 36.3%
Researching health issues and health care products – 34.5%
Managing finances and savings – 33.7%
Business-related research – 29.1%
Gaming – 28.7%
11. Types of Websites Visited and Apps Used:
[Top 5 considered]
Chat and Messaging (94.5%),
Social Networks (94.1%),
Search Engines, or Web Portals (80.4%)
Shopping, Auctions, or Classified (74.5%)
Maps, Parking, or Location-based Services (53.8%)
12. Types of Websites Visited and Apps Used:
[Bottom 5 considered]
Games (32.3%)
Mobility Services (28.2%)
Banking, Investing, or Insurance (27%)
Sports (25.9%)
Travel (23.3%)
13. Share of Web Traffic by Device:
Mobile Phones (55.50%), Laptop and Desktop Computers (41.92%),
and Tablets (1.91%)
14. Share of Web Traffic by Browser:
Chrome (62.58%), Safari (20.47%), Microsoft Edge (5.27%),
Firefox (2.81%), Opera (3.21%)
15. Most Visited Websites
(Top 10 considered here as per [SEMrush] Ranking):
>> Google, YouTube, Pornhub, Facebook, XVideos, Twitter, Wikipedia,
Instagram, Reddit, and XNXX
16. Most Visited Websites
(Top 10 considered here as per [SimilarWeb] Ranking):
>> Google, YouTube, Facebook, Twitter, Instagram, Baidu, Wikipedia, Yandex,
Yahoo, and WhatsApp
17. Share of Search Engine Referrals:
Google (92.64%), Bing (2.77%), Yahoo (1.09%), Baidu (0.84%), Yandex (1.17%),
DuckDuckGo (0.51%), and Naver (0.21%)
18. Use of Voice Assistants
[Top 5 countries considered here]:
India - 27.1%
USA - 25.6%
China - 24.8%
Spain - 23.0%
Italy - 22.7%
19. Use of Online Translation Tools
[Top 5 countries considered here]:
Indonesia - 51.0%
Columbia - 50.4%
Brazil - 47.4%
Switzerland - 47.1%
Mexico - 46.0%
20. Watching Online Video Content:
(% of Internet Users aged 16 to 64 who watch each kind of
video content each week):
Any kind of Video – 92.0%
Music Video – 48.9%
Comedy, Meme, or Viral Video – 34.7%
Tutorial or How To Do Video – 25.9%
Video Livestream – 27.4%
Educational Video – 25.6%
Product Review Video – 24.7%
Sports Clips or Highlights Video - 25.7%
Gaming Video - 23.1%
Influencer Videos, and Vlogs - 23.3%
21. Listening To Online Audio Content:
(% of Internet Users aged 16 to 64 who watch each
kind of audio content each week):
Listening To Music Streaming Services – 38.4%
Listening To Online Radio Shows or Stations – 19%
Listening To Podcasts – 20.2%
Listening To Audio Books – 17.5%
22. Devices Used To Play Video Games:
Any Device - 80.6%
Smartphone - 65.6%
Laptop or Desktop - 34.5%
Games Console - 23.2%
Tablet - 14.3%
Hand-Held Gaming Device - 11%
VR Headset - 6.6%
23. Social Media User Identities:
4.88 Billion
24. Main Reasons For Using Social Media:
Internet Users aged 16 to 64 (Top 10 reasons considered here):
Keeping in touch with friends and family – 48.6%
Filling spare time – 37.3%
Reading news stories – 34.6%
Finding content – 29.8%
Seeing what’s being talked about – 28.4%
Finding inspiration for things to do and buy – 26.4%
Finding products to purchase – 26%
Sharing and discussions opinions with others – 22.6%
Watching live streams – 22.9%
Make new contacts – 22.3%
25. World’s Most Used Social Media Platforms:
(Top 7 considered here):
>> Facebook, YouTube, Whatsapp, Instagram, WeChat, TikTok, and FB Messenger.
26. Favourite Social Media Platforms:
(Top 5 considered here):
>> Whatsapp, Instagram, Facebook, WeChat, and TikTok
27. Time Spent Using Social Media Apps:
(Top 5 considered here with an average time per month):
>> TikTok [31 Hrs 14 Mins]
YouTube [27 Hrs 21 Mins],
Facebook [18 Hrs 22 Mins],
WhatsApp [16 Hrs 38 Mins], and
Instagram [13Hrs 49 Mins]
28. Facebook (Total Monthly Active Users):
2.99 Billion
29. Potential Audience That Marketers Can Reach With Ads On These Platforms:
YouTube – 2.53 Billion
Facebook – 2.23 Billion
Instagram – 1.60 Billion
TikTok – 1.08 Billion (age 18+ only)
Facebook Messenger – 1.04 Billion
LinkedIn – 958.1 Million
Snapchat - 675.9 Million
Twitter – 564.1 Million
Pinterest – 293.6 Million
30. Whatsapp and WeChat
(Global Monthly Active Users): 2 Billion and 1.32 Billion respectively.
31. Telegram (Global Monthly Active Users):
700 Million
31.1 Douyin (Daily Active Users):
730 Million
31.2 Kuaishou (Monthly Active Users):
654.4 Million
31.3 Reddit (Daily Active Users):
57 Million
31.4 Discord (Monthly Active Users):
150 Million
32. Quora (Monthly Active Users):
300 Million
33. Share of Mobile Web Traffic by Mobile OS:
1. Android – 70.79% &
2. Apple IoS – 28.44%
34. Weekly Online Shopping Activities:
Purchases a Product or Service online – 55.9%
Ordered Groceries via Online Store – 27.3%
Bought a Second-Hand item via Online Store – 12.4%
Used an Online Price Comparison Service – 21.5 %
Used a Buy Now Pay Later Service – 16.1%
35. Online Purchase Drivers:
(Encouraging Factors): Top 7 considered here:
Free Delivery – 49.7%
Coupons and Discounts – 38.0%
Easy Returns Policy – 33.5%
Reviews from Other Customers – 29.8%
Quick and Easy Online Checkout Process – 27.9%
Lots of Likes or Good Comments on Social Media - 19.3%
Ability to Pay with Cash on Delivery - 17.3%
36. Digital Content Purchase:
Top 11 considered here:
Movie or TV streaming service - 31.8%
Music streaming service - 23.8%
Music Download - 17.4%
Mobile App - 16.4%
Mobile Game - 15.3%
Movie or TV Download - 15.3%
Study Program and Learning Materials – 11.9%
E-Book – 10.5%
In-App Purchases - 9.8%
News Service - 9.8%
Software Package – 8.7%
37. Main Channels for Online Brand Research:
(Top 6 considered here):
Search Engines – 50.2%
Social Networks – 44.6%
Consumer Reviews – 36.3%
Product and Brand Websites – 32.8%
Mobile Apps - 27.3%
Price Comparison Websites – 26.9%
38. Sources of Brand Discovery:
(Top 10 considered here):
Search Engines – 31.4%
Ads on TV - 30.6%
Ads on Social Media - 27.7%
Word of Mouth Recommendations from Friends and Family - 27.6%
Brand and Product Websites - 25%
TV Shows and Films - 22.8%
Online Retail Websites - 22.5%
Ads on Websites - 22.3%
Recommendations and Comments on Social Media - 22%
Consumer Review Sites - 21.7%
You may access the full report here if you're looking for many more such insights.
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].