top of page
Search

Digital 2023 Global Overview Report - [38 Key Stats - Latest]

Updated: Sep 1


Digital 2023 Global Statshot Report - [July 2023]

1. Individuals Using Internet:

5.19 Billion


2. Social Media User Identities:

4.88 Billion


3. Time Spent Using Internet:

6 Hours 40 Mins [average time/day]


4. Time Spent Using Social Media:

2 Hours 26 Mins [average time/day]


5. Time Spent Reading Press Media

(Online and Physical Print) - (average time/day):

1 Hours 56 Mins


6. Time Spent Listening To Music Streaming Services

(average time/day):

1 Hour 31 Mins


7. Time Spent Listening To Podcasts

(average time/day) :

55 Mins


8. Users Accessing Internet Using Mobile Phone:

95.3% [Any Mobile Phone]


9. Devices Used To Access Internet:

Laptop/Desktop (63.4%), Tablet (25.7%), and Smart Phone (94.4%)

– Internet users aged 16 to 64.


10. Primary Reasons Why Internet Users Use Internet:

[Internet users aged 16 to 64]

  1. Finding information - 59.2%

  2. Staying in touch with friends and family - 54.8%

  3. Keeping up to date with news and events – 50.3%

  4. Watching videos, TV Shows and Movies – 50.2%

  5. Researching how to do things – 48.1%

  6. Finding new ideas or inspiration – 44.8%

  7. Accessing and listening to music – 43.7%

  8. Researching products and brands – 43.2%

  9. Filling up spare time and general browsing – 41%

  10. Education and study-related purposes – 38.1%

  11. Researching places, Vacations, and Travel – 36.3%

  12. Researching health issues and health care products – 34.5%

  13. Managing finances and savings – 33.7%

  14. Business-related research – 29.1%

  15. Gaming – 28.7%

11. Types of Websites Visited and Apps Used:

[Top 5 considered]

  1. Chat and Messaging (94.5%),

  2. Social Networks (94.1%),

  3. Search Engines, or Web Portals (80.4%)

  4. Shopping, Auctions, or Classified (74.5%)

  5. Maps, Parking, or Location-based Services (53.8%)

12. Types of Websites Visited and Apps Used:

[Bottom 5 considered]

  1. Games (32.3%)

  2. Mobility Services (28.2%)

  3. Banking, Investing, or Insurance (27%)

  4. Sports (25.9%)

  5. Travel (23.3%)

13. Share of Web Traffic by Device:

Mobile Phones (55.50%), Laptop and Desktop Computers (41.92%),

and Tablets (1.91%)


14. Share of Web Traffic by Browser:

Chrome (62.58%), Safari (20.47%), Microsoft Edge (5.27%),

Firefox (2.81%), Opera (3.21%)


15. Most Visited Websites

(Top 10 considered here as per [SEMrush] Ranking):

>> Google, YouTube, Pornhub, Facebook, XVideos, Twitter, Wikipedia,

Instagram, Reddit, and XNXX


16. Most Visited Websites

(Top 10 considered here as per [SimilarWeb] Ranking):

>> Google, YouTube, Facebook, Twitter, Instagram, Baidu, Wikipedia, Yandex,

Yahoo, and WhatsApp


17. Share of Search Engine Referrals:

Google (92.64%), Bing (2.77%), Yahoo (1.09%), Baidu (0.84%), Yandex (1.17%),

DuckDuckGo (0.51%), and Naver (0.21%)


18. Use of Voice Assistants

[Top 5 countries considered here]:

  1. India - 27.1%

  2. USA - 25.6%

  3. China - 24.8%

  4. Spain - 23.0%

  5. Italy - 22.7%

19. Use of Online Translation Tools

[Top 5 countries considered here]:

  1. Indonesia - 51.0%

  2. Columbia - 50.4%

  3. Brazil - 47.4%

  4. Switzerland - 47.1%

  5. Mexico - 46.0%

20. Watching Online Video Content:

(% of Internet Users aged 16 to 64 who watch each kind of

video content each week):

  1. Any kind of Video – 92.0%

  2. Music Video – 48.9%

  3. Comedy, Meme, or Viral Video – 34.7%

  4. Tutorial or How To Do Video – 25.9%

  5. Video Livestream – 27.4%

  6. Educational Video – 25.6%

  7. Product Review Video – 24.7%

  8. Sports Clips or Highlights Video - 25.7%

  9. Gaming Video - 23.1%

  10. Influencer Videos, and Vlogs - 23.3%

21. Listening To Online Audio Content:

(% of Internet Users aged 16 to 64 who watch each

kind of audio content each week):

  1. Listening To Music Streaming Services – 38.4%

  2. Listening To Online Radio Shows or Stations – 19%

  3. Listening To Podcasts – 20.2%

  4. Listening To Audio Books – 17.5%

22. Devices Used To Play Video Games:

  1. Any Device - 80.6%

  2. Smartphone - 65.6%

  3. Laptop or Desktop - 34.5%

  4. Games Console - 23.2%

  5. Tablet - 14.3%

  6. Hand-Held Gaming Device - 11%

  7. VR Headset - 6.6%

23. Social Media User Identities:

4.88 Billion


24. Main Reasons For Using Social Media:

Internet Users aged 16 to 64 (Top 10 reasons considered here):

  1. Keeping in touch with friends and family – 48.6%

  2. Filling spare time – 37.3%

  3. Reading news stories – 34.6%

  4. Finding content – 29.8%

  5. Seeing what’s being talked about – 28.4%

  6. Finding inspiration for things to do and buy – 26.4%

  7. Finding products to purchase – 26%

  8. Sharing and discussions opinions with others – 22.6%

  9. Watching live streams – 22.9%

  10. Make new contacts – 22.3%

25. World’s Most Used Social Media Platforms:

(Top 7 considered here):

>> Facebook, YouTube, Whatsapp, Instagram, WeChat, TikTok, and FB Messenger.


26. Favourite Social Media Platforms:

(Top 5 considered here):

>> Whatsapp, Instagram, Facebook, WeChat, and TikTok


27. Time Spent Using Social Media Apps:

(Top 5 considered here with an average time per month):

>> TikTok [31 Hrs 14 Mins]

YouTube [27 Hrs 21 Mins],

Facebook [18 Hrs 22 Mins],

WhatsApp [16 Hrs 38 Mins], and

Instagram [13Hrs 49 Mins]


28. Facebook (Total Monthly Active Users):

2.99 Billion


29. Potential Audience That Marketers Can Reach With Ads On These Platforms:

  1. YouTube – 2.53 Billion

  2. Facebook – 2.23 Billion

  3. Instagram – 1.60 Billion

  4. TikTok – 1.08 Billion (age 18+ only)

  5. Facebook Messenger – 1.04 Billion

  6. LinkedIn – 958.1 Million

  7. Snapchat - 675.9 Million

  8. Twitter – 564.1 Million

  9. Pinterest – 293.6 Million

30. Whatsapp and WeChat

(Global Monthly Active Users): 2 Billion and 1.32 Billion respectively.


31. Telegram (Global Monthly Active Users):

700 Million


31.1 Douyin (Daily Active Users):

730 Million


31.2 Kuaishou (Monthly Active Users):

654.4 Million


31.3 Reddit (Daily Active Users):

57 Million


31.4 Discord (Monthly Active Users):

150 Million


32. Quora (Monthly Active Users):

300 Million


33. Share of Mobile Web Traffic by Mobile OS:

1. Android – 70.79% &

2. Apple IoS – 28.44%


34. Weekly Online Shopping Activities:

  1. Purchases a Product or Service online – 55.9%

  2. Ordered Groceries via Online Store – 27.3%

  3. Bought a Second-Hand item via Online Store – 12.4%

  4. Used an Online Price Comparison Service – 21.5 %

  5. Used a Buy Now Pay Later Service – 16.1%

35. Online Purchase Drivers:

(Encouraging Factors): Top 7 considered here:

  1. Free Delivery – 49.7%

  2. Coupons and Discounts – 38.0%

  3. Easy Returns Policy – 33.5%

  4. Reviews from Other Customers – 29.8%

  5. Quick and Easy Online Checkout Process – 27.9%

  6. Lots of Likes or Good Comments on Social Media - 19.3%

  7. Ability to Pay with Cash on Delivery - 17.3%

36. Digital Content Purchase:

Top 11 considered here:

  1. Movie or TV streaming service - 31.8%

  2. Music streaming service - 23.8%

  3. Music Download - 17.4%

  4. Mobile App - 16.4%

  5. Mobile Game - 15.3%

  6. Movie or TV Download - 15.3%

  7. Study Program and Learning Materials – 11.9%

  8. E-Book – 10.5%

  9. In-App Purchases - 9.8%

  10. News Service - 9.8%

  11. Software Package – 8.7%

37. Main Channels for Online Brand Research:

(Top 6 considered here):

  1. Search Engines – 50.2%

  2. Social Networks – 44.6%

  3. Consumer Reviews – 36.3%

  4. Product and Brand Websites – 32.8%

  5. Mobile Apps - 27.3%

  6. Price Comparison Websites – 26.9%

38. Sources of Brand Discovery:

(Top 10 considered here):

  1. Search Engines – 31.4%

  2. Ads on TV - 30.6%

  3. Ads on Social Media - 27.7%

  4. Word of Mouth Recommendations from Friends and Family - 27.6%

  5. Brand and Product Websites - 25%

  6. TV Shows and Films - 22.8%

  7. Online Retail Websites - 22.5%

  8. Ads on Websites - 22.3%

  9. Recommendations and Comments on Social Media - 22%

  10. Consumer Review Sites - 21.7%

You may access the full report here if you're looking for many more such insights.


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

47 views0 comments
bottom of page