Digital 2023 Global Overview Report - [38 Key Stats]
Updated: Feb 20
Digital 2023: Global Overview Report - [38 Key Stats]
1. Internet Users:
5.16 Billion
2. Active Social Media Users:
4.76 Billion.
3. Time spent using the internet (average time/day):
6 Hours 37 Mins
4. Time spent using Social Media (average time/day):
2 Hours 31 Mins
5. Time spent reading Press Media
(online and physical print) - (average time/day):
2 Hours 10 Mins
6. Time spent listening to Music Streaming services
(average time/day):
1 Hour 38 Mins.
7. Time spent listening to Podcasts
(average time/day) :
1 Hour 02 Mins.
8. Users accessing the Internet using Mobile Phones:
92.3%.
9. Devices used to access the Internet:
Laptop/Desktop (65.6%), Tablet (27.3%), and Smart Phone (91%) – Internet users aged 16 to 64.
10. Primary reasons why Internet users aged 16 to 64 use the Internet:
Finding information - 57.8%
Staying in touch with friends and family - 53.7%
Keeping up to date with news and events – 50.9%
Watching videos, TV Shows and Movies – 49.7%
Researching how to do things – 47.6%
Finding new ideas or inspiration – 44.3%
Accessing and listening to music – 43.2%
Researching products and brands – 43.4%
Filling up spare time and General browsing – 41%
Education and study-related purposes – 38.3%
Researching places, Vacations, and Travel – 36.4%
Researching health issues and health care products – 34.7%
Managing finances and savings – 33.7%
Gaming – 30.5%
Business-related research – 28.9%
Meeting new people and making new connections – 29%
11. Types of Websites visited and Apps used [Top 5 considered]:
Chat and Messaging (94.8%),
Social Networks (94.6%),
Search Engines, or Web Portals (81.8%)
Shopping, Auctions, or Classified (76%)
Maps, Parking, or Location-based Services (55%)
12. Types of Websites visited and Apps used [Bottom 5 considered]:
Sports (26.4%)
Travel (25%),
Health and Fitness (24.1%)
Education (23.8%)
Food Takeaway and Delivery (23.6%)
13. Share of Web Traffic by Device:
Mobile Phones (59%), Laptop and Desktop Computers (38.99%),
and Tablets (1.98%).
14. Share of Web Traffic by Browser:
Chrome (65.86%), Safari (18.67%), Microsoft Edge (4.45%), Firefox (3.04%),
Opera (2.27%), and Android (0.72%).
15. Most Visited Websites
(Top 10 considered here as per [SEMrush] Ranking):
>> Google, YouTube, Facebook, Pornhub, XVideos, Twitter, Wikipedia,
Reddit, Instagram, and XNXX.
16. Most Visited Websites
(Top 10 considered here as per [SimilarWeb] Ranking):
>> Google, YouTube, Facebook, Twitter, Instagram, Baidu, AliExpress, Wikipedia,
Yahoo, and XVideos.
17. Share of Search Engine Referrals:
Google (92.21%), Bing (3.42%), Yahoo (1.23%), Baidu (0.78%), Yandex (0.97%),
DuckDuckGo (0.60%), and Naver (0.17%).
18. Use of Voice Assistants [like Siri, Alexa..) to find Information
[Top 5 countries considered here]:
India - 29.8%
China - 27.2%
USA - 24.8%
Brazil - 23%
Vietnam - 22.9%
19. Use of Online Translation Tools
[Top 5 countries considered here]:
Indonesia - 52.2%
Columbia - 50.5%
Switzerland - 47.9%
Mexico - 47.6%
Brazil - 47.3%
20. Watching Online Video Content:
(% of Internet Users aged 16 to 64 who watch each kind of
video content each week): Top 9 considered here:
Any kind of Video – 92.8%
Music Video – 50%
Comedy, Meme, or Viral Video – 35.8%
Tutorial or How To Do Video – 28.7%
Video Livestream – 29.7%
Educational Video – 27.1%
Product Review Video – 26.4%
Gaming Video - 26.2%
Influencer Videos, and Vlogs - 25.5%
21. Listening To Online Audio Content:
(% of Internet Users aged 16 to 64 who watch each
kind of audio content each week):
Listening To Music Streaming Services – 39.1%
Listening To Online Radio Shows or Stations – 21.9%
Listening To Podcasts – 21.2%
Listening To Audio Books – 19.8%
22. Devices used to play Video Games:
Any Device - 81.9%
Smartphone - 66.2%
Laptop or Desktop - 37.9%
Tablet - 16.5%
Games Console - 25.3%
Hand-Held Gaming Device - 13.1%
VR Headset - 8.7%
23. Number of Social Media users:
(users may not represent unique individuals):
4.76 Billion
24. Main Reasons for using Social Media:
Internet Users aged 16 to 64 (Top 10 reasons considered here):
Keeping in touch with friends and family – 47.1%
Filling spare time – 36.2%
Reading news stories – 34.2%
Finding content – 30.3%
Seeing what’s being talked about – 28.8%
Finding inspiration for things to do and buy – 27.3%
Finding products to purchase – 25.9%
Watching live streams – 23.7%
Sharing and discussions opinions with others – 23.4%
Make new contacts – 23%
25. World’s Most Used Social Media Platforms:
(Top 7 considered here):
>> Facebook, YouTube, Whatsapp, Instagram, WeChat, TikTok, and FB Messenger.
26. Favourite Social Media Platforms:
(Top 5 considered here):
>> Whatsapp, Instagram, Facebook, WeChat, and TikTok
27. Most Time Spent With Social Media Apps:
(Top 5 considered here with average time per month):
>> YouTube [23 Hrs 09 Mins],
Facebook [19 Hrs 43 Mins],
Whatsapp [17 Hrs 20 Mins],
Instagram [12Hrs 00 Mins], and
TikTok [23Hrs 28 Mins]
28. Facebook (Total Monthly Active Users):
2.96 Billion
29. Potential Audience That Marketers Can Reach With Ads On These Platforms:
YouTube – 2.51 Billion
Facebook – 1.98 Billion
Instagram – 1.32 Billion
TikTok – 1.05 Billion (age 18+ only)
Facebook Messenger – 931 Million
LinkedIn – 900.2 Million
Snapchat - 634.8 Million
Twitter – 556 Million
Pinterest – 242.7 Million
30. Whatsapp and WeChat
(Global Monthly Active Users): 2 Billion and 1.30 Billion respectively.
31. Telegram (Global Monthly Active Users):
700 Million
31.1 Douyin (Daily Active Users):
715 Million
31.2 Kuaishou (Monthly Active Users):
626 Million
31.3 Reddit (Daily Active Users):
50 Million
31.4 Discord (Monthly Active Users):
150 Million
32. Quora (Global Monthly Active Users):
300 Million
33. Share of Mobile Web Traffic by Mobile OS:
1. Android – 71.96% & 2. Apple IoS – 27.48%
34. Weekly Online Shopping Activities:
Purchases a Product or Service online – 57.6%
Ordered Groceries via Online Store – 28.3%
Bought a Second-Hand item via Online Store – 14.2%
Used an Online Price Comparison Service – 23.5 %
Used a Buy Now Pay Later Service – 18.4%
35. Online Purchase Drivers:
(Encouraging Factors): Top 7 considered here:
Free Delivery – 49.4%
Coupons and Discounts – 37.9%
Reviews from Other Customers – 31.6%
Easy Returns Policy – 30.4%
Quick and Easy Online Checkout Process – 28.2%
Next Day Delivery – 27.6%
Loyalty Points – 24.6%
36. Digital Content Purchase:
Top 11 considered here:
Movie or TV streaming service - 31.7%
Music streaming service - 24.2%
Music Download - 19.6%
Mobile App - 17.7%
Mobile Game - 17.3%
Movie or TV Download - 17.1%
Study Program and Learning Materials – 13.6%
E-Book – 12.4%
In-App Purchases - 11.6%
News Service - 11.5%
Software Package – 10.4%
37. Top Channels for Online Brand Research:
(Top 5 considered here):
Search Engines – 48.5%
Social Networks – 43.3%
Consumer Reviews – 36.2%
Brand and Product Websites – 33.7%
Price Comparison Websites – 28.1%
38. Sources of Brand Discovery:
(Top 10 considered here):
Search Engines – 30.6%
Ads on TV - 30.2%
Word of Mouth Recommendations from Friends and Family - 27.4%
Ads on Social Media - 26.6%
Brand and Product Websites - 24.7%
TV Shows and Films - 23.3%
Ads on Websites - 22.9%
Online Retail Websites - 22.8%
Recommendations and Comments on Social Media - 22%
Consumer Review Sites - 21.8%
You may access the full report here if you're looking for many more such insights.