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Digital 2023 Global Overview Report - [38 Key Stats]

Updated: 2 days ago


digital 2023 global overview report by Meltwater and We Are Social - [digital global trends 2023]

Digital 2023 Global Overview Report - [38 Key Stats]

1. Internet Users:

5.16 Billion


2. Active Social Media Users:

4.76 Billion.


3. Time spent using the internet (average time/day):

6 Hours 37 Mins


4. Time spent using Social Media (average time/day):

2 Hours 31 Mins


5. Time spent reading Press Media

(online and physical print) - (average time/day):

2 Hours 10 Mins


6. Time spent listening to Music Streaming services

(average time/day):

1 Hour 38 Mins.


7. Time spent listening to Podcasts

(average time/day) :

1 Hour 02 Mins.


8. Users accessing the Internet using Mobile Phones:

92.3%.


9. Devices used to access the Internet:

Laptop/Desktop (65.6%), Tablet (27.3%), and Smart Phone (91%) – Internet users aged 16 to 64.


10. Primary reasons why Internet users aged 16 to 64 use the Internet:

  1. Finding information - 57.8%

  2. Staying in touch with friends and family - 53.7%

  3. Keeping up to date with news and events – 50.9%

  4. Watching videos, TV Shows and Movies – 49.7%

  5. Researching how to do things – 47.6%

  6. Finding new ideas or inspiration – 44.3%

  7. Accessing and listening to music – 43.2%

  8. Researching products and brands – 43.4%

  9. Filling up spare time and General browsing – 41%

  10. Education and study-related purposes – 38.3%

  11. Researching places, Vacations, and Travel – 36.4%

  12. Researching health issues and health care products – 34.7%

  13. Managing finances and savings – 33.7%

  14. Gaming – 30.5%

  15. Business-related research – 28.9%

  16. Meeting new people and making new connections – 29%

11. Types of Websites visited and Apps used [Top 5 considered]:

  1. Chat and Messaging (94.8%),

  2. Social Networks (94.6%),

  3. Search Engines, or Web Portals (81.8%)

  4. Shopping, Auctions, or Classified (76%)

  5. Maps, Parking, or Location-based Services (55%)

12. Types of Websites visited and Apps used [Bottom 5 considered]:

  1. Sports (26.4%)

  2. Travel (25%),

  3. Health and Fitness (24.1%)

  4. Education (23.8%)

  5. Food Takeaway and Delivery (23.6%)

13. Share of Web Traffic by Device:

Mobile Phones (59%), Laptop and Desktop Computers (38.99%),

and Tablets (1.98%).


14. Share of Web Traffic by Browser:

Chrome (65.86%), Safari (18.67%), Microsoft Edge (4.45%), Firefox (3.04%),

Opera (2.27%), and Android (0.72%).


15. Most Visited Websites

(Top 10 considered here as per [SEMrush] Ranking):

>> Google, YouTube, Facebook, Pornhub, XVideos, Twitter, Wikipedia,

Reddit, Instagram, and XNXX.


16. Most Visited Websites

(Top 10 considered here as per [SimilarWeb] Ranking):

>> Google, YouTube, Facebook, Twitter, Instagram, Baidu, AliExpress, Wikipedia,

Yahoo, and XVideos.


17. Share of Search Engine Referrals:

Google (92.21%), Bing (3.42%), Yahoo (1.23%), Baidu (0.78%), Yandex (0.97%),

DuckDuckGo (0.60%), and Naver (0.17%).


18. Use of Voice Assistants [like Siri, Alexa..) to find Information

[Top 5 countries considered here]:

  1. India - 29.8%

  2. China - 27.2%

  3. USA - 24.8%

  4. Brazil - 23%

  5. Vietnam - 22.9%

19. Use of Online Translation Tools

[Top 5 countries considered here]:

  1. Indonesia - 52.2%

  2. Columbia - 50.5%

  3. Switzerland - 47.9%

  4. Mexico - 47.6%

  5. Brazil - 47.3%

20. Watching Online Video Content:

(% of Internet Users aged 16 to 64 who watch each kind of

video content each week): Top 9 considered here:

  1. Any kind of Video – 92.8%

  2. Music Video – 50%

  3. Comedy, Meme, or Viral Video – 35.8%

  4. Tutorial or How To Do Video – 28.7%

  5. Video Livestream – 29.7%

  6. Educational Video – 27.1%

  7. Product Review Video – 26.4%

  8. Gaming Video - 26.2%

  9. Influencer Videos, and Vlogs - 25.5%

21. Listening To Online Audio Content:

(% of Internet Users aged 16 to 64 who watch each

kind of audio content each week):

  1. Listening To Music Streaming Services – 39.1%

  2. Listening To Online Radio Shows or Stations – 21.9%

  3. Listening To Podcasts – 21.2%

  4. Listening To Audio Books – 19.8%

22. Devices used to play Video Games:

  1. Any Device - 81.9%

  2. Smartphone - 66.2%

  3. Laptop or Desktop - 37.9%

  4. Tablet - 16.5%

  5. Games Console - 25.3%

  6. Hand-Held Gaming Device - 13.1%

  7. VR Headset - 8.7%

23. Number of Social Media users:

(users may not represent unique individuals):

4.76 Billion


24. Main Reasons for using Social Media:

Internet Users aged 16 to 64 (Top 10 reasons considered here):

  1. Keeping in touch with friends and family – 47.1%

  2. Filling spare time – 36.2%

  3. Reading news stories – 34.2%

  4. Finding content – 30.3%

  5. Seeing what’s being talked about – 28.8%

  6. Finding inspiration for things to do and buy – 27.3%

  7. Finding products to purchase – 25.9%

  8. Watching live streams – 23.7%

  9. Sharing and discussions opinions with others – 23.4%

  10. Make new contacts – 23%

25. World’s Most Used Social Media Platforms:

(Top 7 considered here):

>> Facebook, YouTube, Whatsapp, Instagram, WeChat, TikTok, and FB Messenger.


26. Favourite Social Media Platforms:

(Top 5 considered here):

>> Whatsapp, Instagram, Facebook, WeChat, and TikTok


27. Most Time Spent With Social Media Apps:

(Top 5 considered here with average time per month):

>> YouTube [23 Hrs 09 Mins],

Facebook [19 Hrs 43 Mins],

Whatsapp [17 Hrs 20 Mins],

Instagram [12Hrs 00 Mins], and

TikTok [23Hrs 28 Mins]


28. Facebook (Total Monthly Active Users):

2.96 Billion


29. Potential Audience That Marketers Can Reach With Ads On These Platforms:

  1. YouTube – 2.51 Billion

  2. Facebook – 1.98 Billion

  3. Instagram – 1.32 Billion

  4. TikTok – 1.05 Billion (age 18+ only)

  5. Facebook Messenger – 931 Million

  6. LinkedIn – 900.2 Million

  7. Snapchat - 634.8 Million

  8. Twitter – 556 Million

  9. Pinterest – 242.7 Million

30. Whatsapp and WeChat

(Global Monthly Active Users): 2 Billion and 1.30 Billion respectively.


31. Telegram (Global Monthly Active Users):

700 Million


31.1 Douyin (Daily Active Users):

715 Million


31.2 Kuaishou (Monthly Active Users):

626 Million


31.3 Reddit (Daily Active Users):

50 Million


31.4 Discord (Monthly Active Users):

150 Million


32. Quora (Global Monthly Active Users):

300 Million


33. Share of Mobile Web Traffic by Mobile OS:

1. Android – 71.96% & 2. Apple IoS – 27.48%


34. Weekly Online Shopping Activities:

  1. Purchases a Product or Service online – 57.6%

  2. Ordered Groceries via Online Store – 28.3%

  3. Bought a Second-Hand item via Online Store – 14.2%

  4. Used an Online Price Comparison Service – 23.5 %

  5. Used a Buy Now Pay Later Service – 18.4%

35. Online Purchase Drivers:

(Encouraging Factors): Top 7 considered here:

  1. Free Delivery – 49.4%

  2. Coupons and Discounts – 37.9%

  3. Reviews from Other Customers – 31.6%

  4. Easy Returns Policy – 30.4%

  5. Quick and Easy Online Checkout Process – 28.2%

  6. Next Day Delivery – 27.6%

  7. Loyalty Points – 24.6%

36. Digital Content Purchase:

Top 11 considered here:

  1. Movie or TV streaming service - 31.7%

  2. Music streaming service - 24.2%

  3. Music Download - 19.6%

  4. Mobile App - 17.7%

  5. Mobile Game - 17.3%

  6. Movie or TV Download - 17.1%

  7. Study Program and Learning Materials – 13.6%

  8. E-Book – 12.4%

  9. In-App Purchases - 11.6%

  10. News Service - 11.5%

  11. Software Package – 10.4%

37. Top Channels for Online Brand Research:

(Top 5 considered here):

  1. Search Engines – 48.5%

  2. Social Networks – 43.3%

  3. Consumer Reviews – 36.2%

  4. Brand and Product Websites – 33.7%

  5. Price Comparison Websites – 28.1%

38. Sources of Brand Discovery:

(Top 10 considered here):

  1. Search Engines – 30.6%

  2. Ads on TV - 30.2%

  3. Word of Mouth Recommendations from Friends and Family - 27.4%

  4. Ads on Social Media - 26.6%

  5. Brand and Product Websites - 24.7%

  6. TV Shows and Films - 23.3%

  7. Ads on Websites - 22.9%

  8. Online Retail Websites - 22.8%

  9. Recommendations and Comments on Social Media - 22%

  10. Consumer Review Sites - 21.8%

You may access the full report here if you're looking for many more such insights.


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