Madhu Kumar C"38 Personal Key Findings/Highlights" From Digital 2022 - Global Overview Report!
"38 Personal Key Findings/Highlights" From Digital 2022 - Global Overview 300 Page Report by Hootsuite!
Key Personal Findings (/Highlights From The 300 Page Report): I hope these stats/facts might help online entrepreneurs, advertisers, online business owners, digital/internet marketers, start-ups, bloggers, content marketers, SEO experts and social media marketers to plan their upcoming business promotion/marketing/advertising using various digital medium channels/platforms.
1. Internet Users: 4.95 Billion
2. Active Social Media Users: 4.62 Billion.
3. Time spent on the internet (average time/day): 6 Hours 58 Mins
4. Time spent using Social Media (average time/day): 2 Hours 27 Mins
5. Time spent reading Press Media (online and physical print) - (average time/day): 2 Hours 00 Mins
6. Time spent listening to Music Streaming services (average time/day): 1 Hour 33 Mins.
7. Time spent listening to Podcasts (average time/day) : 0 Hour 55 Mins.
8. Users accessing the Internet using Mobile Phones: 92.1%.
9. Countries and Territories with Highest Levels of Internet Adoption: Bahrain, Kuwait, Denmark, Iceland, Ireland, Luxembourg, Norway, UAE, Liechtenstein and Qatar.
10. Countries and Territories with Lowest Levels of Internet Adoption: North Korea, Central African Republic, Eritrea, Comoros, South Sudan, Somalia, Niger, Kiribati, Burundi and Congo.
11. Devices used to access the Internet: Laptop/Desktop (71.2%), Tablet (28.2%) and Smart Phone (90.7%) – Internet users aged 16 to 64.
12. Primary reasons why Internet users aged 16 to 64 use the Internet (top 10 considered):
1. Finding information - 61%
2. Staying in touch with friends and family - 55.2%
3. Keeping up to date with news and events – 53.1%
4. Watching videos, TV Shows and Movies – 51.5%
5. Researching how to do things – 51.3%
6. Finding new ideas or inspiration – 47.5%
7. Accessing and listening to music – 45.8%
8. Researching products and brands – 45.8%
9. Filling up spare time and General browsing – 42.7%
10. Education and study related purposes – 42.3%
11. Researching places, Vacations and Travel – 37.6%
12. Researching health issues and health care products – 35.8%
13. Managing finances and savings – 34.6%
14. Gaming – 31.9%
15. Business related research – 30.8%
16. Meeting new people – 30.5%
17. Organizing day to day life – 28.2%
18. Sharing opinions – 27.7%
19. Business related networking – 21.4%
13. Average Speed of Mobile Internet Connections – Download Mean (69.92 mbps)
14. Average Speed of Mobile Internet Connections – Upload Mean (14.01 mbps)
15. Share of Web Traffic by Device – Mobile Phones (53.96%), Laptop and Desktop Computers (43.53%) and Tablets (2.47%).
16. Share of Web Traffic by Browser: Chrome (64.06%), Safari (19.22%), Microsoft Edge (4.19%), Firefox (3.91%), Opera (2.34%) and UC Browser (0.94%).
17. Top Types of Websites visited and Apps used (Top 10 considered here):
1. Chat and Messaging – 95.6%
2. Social Networks – 95.2%
3. Search Engines or Web Portals – 83.6%
4. Shopping, Auctions or Classifieds – 58.1%
5. Maps, Parking or Locations Based Services – 56.9%
6. E-Mail – 50.4%
7. Music – 46.9%
8. News – 42.3%
9. Weather – 41.9%
10. Entertainment – 40.5%
18. Most visited Websites (Top 10 considered here as per SEMrush Ranking) – Google, YouTube, Facebook, Wikipedia, Amazon, Instagram, Yahoo, Yandex, Twitter and Pornhub.
19. Search Engine Market Share – Google (91.42%), Bing (3.14%), Yahoo (1.53%) and Yandex (0.92%).
20. Watching Online Video Content (% of Internet Users aged 16 to 64 who watch each kind of video content each week): Top 7 considered here:
1. Any kind of Video – 91.9%
2. Music Video – 51.4%
3. Comedy, Meme or Viral Video – 37.1%
4. Tutorial or How To Do Video – 31.3%
5. Video Livestream – 30.4%
6. Educational Video – 29.8%
7. Product Review Video – 27.7%
21. Listening To Online Audio Content (% of Internet Users aged 16 to 64 who watch each kind of audio content each week):
1. Listening To Music Streaming Services – 39.6%
2. Listening To Online Radio Shows or Stations – 22.9%
3. Listening To Podcasts – 20.4%
4. Listening To Audio Books – 20.3%
22. Number of Homes with Smart Home Devices – 263.4 Million
23. Number of Social Media users (users may not represent unique individuals): 4.62 Billion
24. Main Reasons for using Social Media - Internet Users aged 16 to 64 (Top 10 reasons considered here):
1. Keeping in touch with friends and family – 47.6%
2. Filling spare time – 36.3%
3. Reading news stories – 35.1%
4. Finding content – 31.6%
5. Seeing what’s being talked about – 29.5%
6. Finding inspiration for things to do and buy – 27.7%
7. Finding products to purchase – 26.3%
8. Sharing and discussions opinions with others – 24.5%
9. Make new contacts – 23.9%
10. Watching live streams – 23.8%
25. World’s Most Used Social Media Platforms (Top 7 considered here): Facebook, Whatsapp, YouTube, Instagram, WeChat, TikTok and FB Messenger.
26. Favourite Social Media Platforms (Top 3 considered here): Whatsapp, Facebook and Instagram.
27. Most Time Spent With Social Media Apps (Top 5 considered here): YouTube, Facebook, Whatsapp, Instagram and TikTok.
28. FACEBOOK:
1. Facebook (Total Monthly Active Users): 2.91 Billion
2. Device used to access Facebook: Any kind of Mobile Phone (98.5%) and Only use Laptop or Desktop (1.5%)
29. Potential Audience That Marketers Can Reach With Ads On These Platforms:
1. Facebook Marketplace – 562.1 Million
2. YouTube – 2.56 Billion
3. Facebook – 2.11 Billion
4. Instagram – 1.48 Billion
5. TikTok – 884.9 Million (age 18+ only)
6. Facebook Messenger – 987.7 Million
7. LinkedIn – 808.4 Million
8. Snapchat - 557.1 Million
9. Twitter – 436.4 Million
10. Pinterest – 225.7 Million
30. Whatsapp (Global Monthly Active Users): 2 Billion
31. Telegram (Global Monthly Active Users): 550 Million
32. Quora (Global Monthly Active Users): 300 Million
33. Share of Mobile Web Traffic originating from Devices:
1. Android – 70.74%
2. Apple IoS – 28.54%
34. Weekly Online Shopping Activities:
1. Purchases a Product or Service online – 58.4%
2. Ordered Groceries via Online Store – 28.3%
3. Bought a Second Hand item via Online Store – 14.4%
4. Used an Online Price Comparison Service – 24.6 %
5. Used a Buy Now Pay Later Service – 17.8%
35. Online Purchase Drivers (Encouraging Factors): Top 7 considered here:
1. Free Delivery – 51.1%
2. Coupons and Discounts – 39.2%
3. Reviews from Other Customers – 33.5%
4. Easy Returns Policy – 32.1%
5. Quick and Easy Online Checkout Process – 29.5%
6. Next Day Delivery – 29%
7. Loyalty Points – 25.9%
36. Digital Content Purchase:
1. Movie or TV streaming service - 31.8%
2. Study Program and Learning Materials – 14.4%
3. E-Book – 12.9%
4. Software Package – 10.5%
5. Subscription To Online Magazine – 9.3%
6. Dating Service – 6.9%
37. Top Channels for Online Brand Research (Top 5 considered here):
1. Search Engines – 49.5%
2. Social Networks – 43.5%
3. Consumer Reviews – 37.4%
4. Brand and Product Websites – 34.6%
5. Price Comparison Websites – 28.5%
38. Total Digital Advertising Market: $465.5 Billion:
1. Search Ads and Banner Ads dominate, followed by
2. Video Ads and Classified Ads.
3. Social Media share: 33.1%
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