"38 Personal Key Findings/Highlights" From Digital 2022 - Global Overview Report!

"38 Personal Key Findings/Highlights" From Digital 2022 - Global Overview 300 Page Report by Hootsuite!

Key Personal Findings (/Highlights From The 300 Page Report): I hope these stats/facts might help online entrepreneurs, advertisers, online business owners, digital/internet marketers, start-ups, bloggers, content marketers, SEO experts and social media marketers to plan their upcoming business promotion/marketing/advertising using various digital medium channels/platforms.

1. Internet Users: 4.95 Billion

2. Active Social Media Users: 4.62 Billion.

3. Time spent on the internet (average time/day): 6 Hours 58 Mins

4. Time spent using Social Media (average time/day): 2 Hours 27 Mins

5. Time spent reading Press Media (online and physical print) - (average time/day): 2 Hours 00 Mins

6. Time spent listening to Music Streaming services (average time/day): 1 Hour 33 Mins.

7. Time spent listening to Podcasts (average time/day) : 0 Hour 55 Mins.

8. Users accessing the Internet using Mobile Phones: 92.1%.

9. Countries and Territories with Highest Levels of Internet Adoption: Bahrain, Kuwait, Denmark, Iceland, Ireland, Luxembourg, Norway, UAE, Liechtenstein and Qatar.

10. Countries and Territories with Lowest Levels of Internet Adoption: North Korea, Central African Republic, Eritrea, Comoros, South Sudan, Somalia, Niger, Kiribati, Burundi and Congo.

11. Devices used to access the Internet: Laptop/Desktop (71.2%), Tablet (28.2%) and Smart Phone (90.7%) – Internet users aged 16 to 64.

12. Primary reasons why Internet users aged 16 to 64 use the Internet (top 10 considered):

1. Finding information - 61%

2. Staying in touch with friends and family - 55.2%

3. Keeping up to date with news and events – 53.1%

4. Watching videos, TV Shows and Movies – 51.5%

5. Researching how to do things – 51.3%

6. Finding new ideas or inspiration – 47.5%

7. Accessing and listening to music – 45.8%

8. Researching products and brands – 45.8%

9. Filling up spare time and General browsing – 42.7%

10. Education and study related purposes – 42.3%

11. Researching places, Vacations and Travel – 37.6%

12. Researching health issues and health care products – 35.8%

13. Managing finances and savings – 34.6%

14. Gaming – 31.9%

15. Business related research – 30.8%

16. Meeting new people – 30.5%

17. Organizing day to day life – 28.2%

18. Sharing opinions – 27.7%

19. Business related networking – 21.4%

13. Average Speed of Mobile Internet Connections – Download Mean (69.92 mbps)

14. Average Speed of Mobile Internet Connections – Upload Mean (14.01 mbps)

15. Share of Web Traffic by Device – Mobile Phones (53.96%), Laptop and Desktop Computers (43.53%) and Tablets (2.47%).

16. Share of Web Traffic by Browser: Chrome (64.06%), Safari (19.22%), Microsoft Edge (4.19%), Firefox (3.91%), Opera (2.34%) and UC Browser (0.94%).

17. Top Types of Websites visited and Apps used (Top 10 considered here):

1. Chat and Messaging – 95.6%

2. Social Networks – 95.2%

3. Search Engines or Web Portals – 83.6%

4. Shopping, Auctions or Classifieds – 58.1%

5. Maps, Parking or Locations Based Services – 56.9%

6. E-Mail – 50.4%

7. Music – 46.9%

8. News – 42.3%

9. Weather – 41.9%

10. Entertainment – 40.5%

18. Most visited Websites (Top 10 considered here as per SEMrush Ranking) – Google, YouTube, Facebook, Wikipedia, Amazon, Instagram, Yahoo, Yandex, Twitter and Pornhub.

19. Search Engine Market Share – Google (91.42%), Bing (3.14%), Yahoo (1.53%) and Yandex (0.92%).

20. Watching Online Video Content (% of Internet Users aged 16 to 64 who watch each kind of video content each week): Top 7 considered here:

1. Any kind of Video – 91.9%

2. Music Video – 51.4%

3. Comedy, Meme or Viral Video – 37.1%

4. Tutorial or How To Do Video – 31.3%

5. Video Livestream – 30.4%

6. Educational Video – 29.8%

7. Product Review Video – 27.7%

21. Listening To Online Audio Content (% of Internet Users aged 16 to 64 who watch each kind of audio content each week):

1. Listening To Music Streaming Services – 39.6%

2. Listening To Online Radio Shows or Stations – 22.9%

3. Listening To Podcasts – 20.4%

4. Listening To Audio Books – 20.3%

22. Number of Homes with Smart Home Devices – 263.4 Million

23. Number of Social Media users (users may not represent unique individuals): 4.62 Billion

24. Main Reasons for using Social Media - Internet Users aged 16 to 64 (Top 10 reasons considered here):

1. Keeping in touch with friends and family – 47.6%

2. Filling spare time – 36.3%

3. Reading news stories – 35.1%

4. Finding content – 31.6%

5. Seeing what’s being talked about – 29.5%

6. Finding inspiration for things to do and buy – 27.7%

7. Finding products to purchase – 26.3%

8. Sharing and discussions opinions with others – 24.5%

9. Make new contacts – 23.9%

10. Watching live streams – 23.8%

25. World’s Most Used Social Media Platforms (Top 7 considered here): Facebook, Whatsapp, YouTube, Instagram, WeChat, TikTok and FB Messenger.

26. Favourite Social Media Platforms (Top 3 considered here): Whatsapp, Facebook and Instagram.

27. Most Time Spent With Social Media Apps (Top 5 considered here): YouTube, Facebook, Whatsapp, Instagram and TikTok.

28. FACEBOOK:

1. Facebook (Total Monthly Active Users): 2.91 Billion

2. Device used to access Facebook: Any kind of Mobile Phone (98.5%) and Only use Laptop or Desktop (1.5%)

29. Potential Audience That Marketers Can Reach With Ads On These Platforms:

1. Facebook Marketplace – 562.1 Million

2. YouTube – 2.56 Billion

3. Facebook – 2.11 Billion

4. Instagram – 1.48 Billion

5. TikTok – 884.9 Million (age 18+ only)

6. Facebook Messenger – 987.7 Million

7. LinkedIn – 808.4 Million

8. Snapchat - 557.1 Million

9. Twitter – 436.4 Million

10. Pinterest – 225.7 Million

30. Whatsapp (Global Monthly Active Users): 2 Billion

31. Telegram (Global Monthly Active Users): 550 Million

32. Quora (Global Monthly Active Users): 300 Million

33. Share of Mobile Web Traffic originating from Devices:

1. Android – 70.74%

2. Apple IoS – 28.54%

34. Weekly Online Shopping Activities:

1. Purchases a Product or Service online – 58.4%

2. Ordered Groceries via Online Store – 28.3%

3. Bought a Second Hand item via Online Store – 14.4%

4. Used an Online Price Comparison Service – 24.6 %

5. Used a Buy Now Pay Later Service – 17.8%

35. Online Purchase Drivers (Encouraging Factors): Top 7 considered here:

1. Free Delivery – 51.1%

2. Coupons and Discounts – 39.2%

3. Reviews from Other Customers – 33.5%

4. Easy Returns Policy – 32.1%

5. Quick and Easy Online Checkout Process – 29.5%

6. Next Day Delivery – 29%

7. Loyalty Points – 25.9%

36. Digital Content Purchase:

1. Movie or TV streaming service - 31.8%

2. Study Program and Learning Materials – 14.4%

3. E-Book – 12.9%

4. Software Package – 10.5%

5. Subscription To Online Magazine – 9.3%

6. Dating Service – 6.9%

37. Top Channels for Online Brand Research (Top 5 considered here):

1. Search Engines – 49.5%

2. Social Networks – 43.5%

3. Consumer Reviews – 37.4%

4. Brand and Product Websites – 34.6%

5. Price Comparison Websites – 28.5%

38. Total Digital Advertising Market: $465.5 Billion:

1. Search Ads and Banner Ads dominate, followed by

2. Video Ads and Classified Ads.

3. Social Media share: 33.1%

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