Digital 2024 Global Statshot Report
1. Individuals Using Internet:
5.35 Billion
2. Social Media User Identities:
5.04 Billion
3. Time Spent Using Internet:
6 Hours 40 Mins [average time/day]
4. Time Spent Using Social Media:
2 Hours 23 Mins [average time/day]
5. Time Spent Reading Press Media
(Online and Physical Print) - (average time/day):
1 Hours 41 Mins
6. Time Spent Listening To Music Streaming Services
(average time/day):
1 Hour 25 Mins
7. Time Spent Listening To Podcasts
(average time/day) :
49 Mins
8. Users Accessing Internet Using Mobile Phone:
96.5% [Any Mobile Phone]
9. Devices Used To Access Internet:
Laptop/Desktop (61.8%), Tablet (25.9%), and Smart Phone (94.6%)
– Internet users aged 16 to 64.
10. Primary Reasons Why Internet Users Use Internet:
[Internet users aged 16 to 64]
Finding information - 60.9%
Staying in touch with friends and family - 56.6%
Watching videos, TV Shows or Movies – 50.3%
Keeping up to date with news and events – 51.9%
Researching how to do things – 49.4%
Finding new ideas or inspiration – 46.1%
Accessing and listening to music – 45.1%
Researching products and brands – 43.7%
Filling up spare time and general browsing – 42.6%
Education and study-related purposes – 38.8%
Researching places, Vacations, and Travel – 37.9%
Researching health issues and health care products – 35.2%
Managing finances and savings – 34.2%
Business-related research – 29.9%
Gaming – 29.3%
11. Types of Websites Visited and Apps Used:
[Top 5 considered]
Chat and Messaging (94.7%),
Social Networks (94.3%),
Search Engines, or Web Portals (80.7%)
Shopping, Auctions, or Classified (74.3%)
Maps, Parking, or Location-based Services (54.4%)
12. Types of Websites Visited and Apps Used:
[Bottom 5 considered]
Games (32.4%)
Mobility Services (28.6%)
Banking, Investing, or Insurance (26.6%)
Sports (25.8%)
Travel (24.5%)
13. Share of Web Traffic by Device:
Mobile Phones (57.94%), Laptop and Desktop Computers (40.06%),
and Tablets (1.95%)
14. Share of Web Traffic by Browser:
Chrome (64.70%), Safari (18.59%), Microsoft Edge (4.96%),
Firefox (3.35%), Opera (2.86%)
15. Most Visited Websites
(Top 10 considered here as per [SEMrush] Ranking):
>> Google, YouTube, Facebook, Pornhub, XVideos, Wikipedia, Twitter,
Instagram, Reddit, and DuckDuckGo
16. Most Visited Websites
(Top 10 considered here as per [SimilarWeb] Ranking):
>> Google, YouTube, Facebook, Instagram, Twitter, Baidu, Wikipedia, Yahoo,
Yandex, and WhatsApp
17. Share of Search Engine Referrals:
Google (91.62%), Bing (3.37%), Yahoo (1.12%), Baidu (0.96%), Yandex (1.65%),
DuckDuckGo (0.51%), and Naver (0.21%)
18. Use of Voice Assistants
[Top 5 countries considered here]:
India - 25.7%
USA - 25.5%
China - 24.3%
Brazil - 22.9%
Mexico - 22.9%
19. Use of Online Translation Tools
[Top 5 countries considered here]:
Columbia - 50.2%
Indonesia - 47.4%
Mexico - 47.3%
Chile - 46.6%
Argentina - 46.3%
20. Watching Online Video Content:
(% of Internet Users aged 16 to 64 who watch each kind of
video content each week):
Any kind of Video – 92.0%
Music Video – 49.7%
Comedy, Meme, or Viral Video – 35.3%
Video Livestream – 27.7%
Tutorial or How To Do Video – 25.7%
Educational Video – 25.6%
Product Review Video – 25.2%
Sports Clips or Highlights Video - 24.9%
Influencer Videos, and Vlogs - 23.8%
Gaming Video - 23.2%
21. Listening To Online Audio Content:
(% of Internet Users aged 16 to 64 who watch each
kind of audio content each week):
Listening To Music Streaming Services – 38.6%
Listening To Online Radio Shows or Stations – 17.9%
Listening To Podcasts – 20.6%
Listening To Audio Books – 17.2%
22. Devices Used To Play Video Games:
Any Device - 83.1%
Smartphone - 67.7%
Laptop or Desktop - 35.0%
Games Console - 24.2%
Tablet - 16.3%
Hand-Held Gaming Device - 11.6%
VR Headset - 6.5%
23. Social Media User Identities:
5.04 Billion
24. Main Reasons For Using Social Media:
Internet Users aged 16 to 64 (Top 10 reasons considered here):
Keeping in touch with friends and family – 49.5%
Filling spare time – 38.5%
Reading news stories – 34.2%
Finding content – 30.2%
Seeing what’s being talked about – 28.7%
Finding inspiration for things to do and buy – 26.7%
Finding products to purchase – 26.1%
Sharing and discussions opinions with others – 22.7%
Watching live streams – 22.7%
Make new contacts – 22.5%
25. World’s Most Used Social Media Platforms:
(Top 7 considered here):
>> Facebook, YouTube, Whatsapp, Instagram, TikTok, WeChat, and FB Messenger.
26. Favourite Social Media Platforms:
(Top 5 considered here):
>> Instagram, Whatsapp, Facebook, WeChat, and TikTok
27. Time Spent Using Social Media Apps:
(Top 5 considered here with an average time per month):
>> TikTok [34 Hrs 00 Mins],
YouTube [28 Hrs 05 Mins],
Facebook [19 Hrs 47 Mins],
WhatsApp [17 Hrs 06 Mins], and
Instagram [15Hrs 50 Mins]
28. Facebook (Total Monthly Active Users):
3.05 Billion
29. Potential Audience That Marketers Can Reach With Ads On These Platforms:
YouTube – 2.49 Billion
Facebook – 2.19 Billion
Instagram – 1.65 Billion
TikTok – 1.56 Billion (age 18+ only)
Facebook Messenger – 979.4 Million
LinkedIn – 1.03 Billion
Snapchat - 677.7 Million
X (Twitter) – 618.9 Million
Pinterest – 307.6 Million
30. Whatsapp and WeChat
(Global Monthly Active Users): 2 Billion and 1.34 Billion respectively.
31. Telegram (Global Monthly Active Users):
800 Million
31.1 Douyin (Daily Active Users):
751.6 Million
31.2 Kuaishou (Monthly Active Users):
684.7 Million
31.3 Reddit (Daily Active Users):
70 Million
31.4 Discord (Monthly Active Users):
150 Million
32. Quora (Monthly Active Users):
400 Million
33. Share of Mobile Web Traffic by Mobile OS:
1. Android – 70.48% &
2. Apple IoS – 28.80%
34. Weekly Online Shopping Activities:
Purchases a Product or Service online – 56.1%
Ordered Groceries via Online Store – 28.2%
Bought a Second-Hand item via Online Store – 11.8%
Used an Online Price Comparison Service – 20.6 %
Used a Buy Now Pay Later Service – 16%
35. Online Purchase Drivers:
(Encouraging Factors): Top 7 considered here:
Free Delivery – 50.6%
Coupons and Discounts – 39.3%
Easy Returns Policy – 33.2%
Simple Online Checkout - 30.6%
Customer Reviews – 30.5%
Next-Day Delivery - 30.4%
Loyalty Points - 27.2%
36. Digital Content Purchase:
Top 11 considered here:
Movie or TV streaming service - 30.1%
Music streaming service - 22.5%
Music Download - 18.0%
Mobile App - 17.3%
Mobile Game - 15.6%
Study Program and Learning Materials – 11.4%
E-Book – 10.3%
In-App Purchases - 9.4%
News Service - 9.1%
Premium Web Service - 8.0%
Software Package – 8.0%
37. Main Channels for Online Brand Research:
(Top 6 considered here):
Search Engines – 50.3%
Social Networks – 46.0%
Consumer Reviews – 37.2%
Product and Brand Websites – 33.3%
Mobile Apps - 28.0%
Price Comparison Websites – 26.8%
38. Sources of Brand Discovery:
(Top 10 considered here):
Search Engines – 31.9%
TV Ads- 30.9%
Social Media Ads - 28.7%
Word of Mouth - 28.5%
Brand Websites - 25.1%
TV Shows and Films - 23.3%
Social Media Comments - 23.0%
Retail Websites - 22.6%
Ads on Websites - 22.3%
Consumer Review Sites - 21.7%
You may access the full report here if you're looking for many more such insights.
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