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'Advertising and Media Outlook' Stats and Forecasts-2022!


Advertising and Media Outlook Stats and Forecasts-2022


These Advertising & Media Outlook Stats and Forecasts may assist relevant decision-makers in practically every business in better understanding of worldwide markets.


1. ADVERTISING STATS AND FORECASTS:


TV and Video Advertising Stats and Forecasts:

  • Ad spending in the TV & Video Advertising segment is projected to reach US$334,117m in 2022.

  • The largest segment is Digital Video Advertising with a market volume of US$182,973m in 2022.

  • In global comparison, most ad spending will be generated in the United States (US$143,329m in 2022).

  • The average ad spending per user in the Digital Video Advertising segment is projected to amount to US$35.24 in 2022.

  • The number of TV Viewers is expected to amount to 5,677.1m users by 2026.


Search Advertising Stats and Forecasts:

  • Ad spending in the Search Advertising segment is projected to reach US$203,238m in 2022.

  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 7.60%, resulting in a projected market volume of US$272,474m by 2026.

  • In global comparison, most ad spending will be generated in the United States (US$88,083m in 2022).

  • In the Search Advertising segment, 59% of total ad spending will be generated through mobile in 2026.

  • The Search Advertising segment is expected to show an ad spending growth of 3.8% in the mobile segment in 2023.

  • The average ad spending per internet user in the Search Advertising segment is projected to amount to US$39.14 in 2022.


Social Media Advertising Stats and Forecasts:

  • Ad spending in the Social Media Advertising segment is projected to reach US$229,545m in 2022.

  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 11.75%, resulting in a projected market volume of US$357,953m by 2026.

  • In global comparison, most ad spending will be generated in the United States (US$80,670m in 2022).

  • In the Social Media Advertising segment, 84% of total ad spending will be generated through mobile in 2026.

  • In the Social Media Advertising segment, the number of users is expected to amount to 5,756.0m users by 2026.


Out-of-Home Advertising Stats and Forecasts:

  • Ad spending in the OoH Advertising segment is projected to reach US$38,140m in 2022.

  • The largest segment is Traditional Out-of-Home Advertising with a market volume of US$21,508m in 2022.

  • In global comparison, most ad spending will be generated in China (US$8,909m in 2022).

  • The average ad spending per capita in the OoH Advertising segment is projected to amount to US$5.01 in 2022.


Digital Banner Advertising Stats and Forecasts:

  • Ad spending in the Banner Advertising segment is projected to reach US$158,307m in 2022.

  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 7.96%, resulting in a projected market volume of US$215,060m by 2026.

  • In global comparison, most ad spending will be generated in the United States (US$61,005m in 2022).

  • The average ad spending per internet user in the Banner Advertising segment is projected to amount to US$30.49 in 2022.

  • In the Banner Advertising segment, 75% of total ad spending will be generated through mobile in 2026.

  • The Banner Advertising segment is expected to show an ad spending growth of 2.0% in the mobile segment in 2023.


Print Advertising Stats and Forecasts:

  • Ad spending in the Print Advertising segment is projected to reach US$51,237m in 2022.

  • The largest segment is Newspaper Advertising with a market volume of US$36,259m in 2022.

  • In global comparison, most ad spending will be generated in the United States (US$12,371m in 2022).

  • In the Print Advertising segment, the number of readers is expected to amount to 1,519.5m users by 2026.

  • The average ad spending per reader in the Newspaper Advertising segment is projected to amount to US$25.85 in 2022.


Audio Advertising Stats and Forecasts:

  • Ad spending in the Audio Advertising segment is projected to reach US$35,959m in 2022.

  • The largest segment is Traditional Radio Advertising with a market volume of US$28,964m in 2022.

  • In global comparison, most ad spending will be generated in the United States (US$16,423m in 2022).

  • The average ad spending per listener in the Traditional Radio Advertising segment is projected to amount to US$9.52 in 2022.


Digital Classifieds Stats and Forecasts:

  • Ad spending in the Classifieds segment is projected to reach US$21,238m in 2022.

  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 3.01%, resulting in a projected market volume of US$23,912m by 2026.

  • In global comparison, most ad spending will be generated in China (US$7,078m in 2022).

  • The average ad spending per internet user in the General classifieds segment is projected to amount to US$1.16 in 2022.

  • In the Classifieds segment, 46% of total ad spending will be generated through mobile in 2026.

  • The Classifieds segment is expected to show an ad spending growth of 1.1% in the mobile segment in 2023.


Influencer Advertising Stats and Forecasts:

  • Ad spending in the Influencer Advertising segment is projected to reach US$27,752m in 2022.

  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 13.35%, resulting in a projected market volume of US$45,808m by 2026.

  • In global comparison, most ad spending will be generated in China (US$15,364m in 2022).


2. MEDIA STATS AND FORECASTS:


TV and Video Stats and Forecasts:

  • Revenue in the TV & Video segment is projected to reach US$687,184m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 5.07%, resulting in a projected market volume of US$837,475m by 2026.

  • The largest segment is Traditional TV & Home Video with a market volume of US$405,526m in 2022.

  • In global comparison, most revenue will be generated in the United States (US$280,008m in 2022).

  • In the TV & Video segment, the number of users is expected to amount to 5,873.6m users by 2026.

  • User penetration in the TV & Video segment is expected to be at 73.2% in 2022.

  • The average revenue per user (ARPU) in the OTT Video is projected to amount to US$85.85 in 2022.


Music, Radio, and Podcasts Stats and Forecasts:

  • Revenue in the Music, Radio & Podcast segment is projected to reach US$104,742m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 5.87%, resulting in a projected market volume of US$131,609m by 2026.

  • The largest segment is Traditional Radio with a market volume of US$36,310m in 2022.

  • In global comparison, most revenue will be generated in the United States (US$38,473m in 2022).

  • In the Music, Radio & Podcast segment, the number of listeners is expected to amount to 3,295.3m users by 2026.

  • User penetration in the Music, Radio & Podcast segment is expected to be at 42.3% in 2022.

  • The average revenue per user (ARPU) is expected to amount to US$32.18.


Games Stats and Forecasts:

  • Revenue in the Games segment is projected to reach US$188,093m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.63%, resulting in a projected market volume of US$252,379m by 2026.

  • In global comparison, most revenue will be generated in China (US$56,444m in 2022).

  • In the Games segment, the number of users is expected to amount to 3,937.6m users by 2026.

  • User penetration will be 44.7% in 2022 and is expected to hit 50.0% by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$62.97.


Newspapers and Magazines Stats and Forecasts:

  • Revenue in the Newspapers & Magazines segment is projected to reach US$178,244m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of -1.44%, resulting in a projected market volume of US$168,191m by 2026.

  • The largest segment is Print Newspapers & Magazines with a market volume of US$139,233m in 2022.

  • In the Newspapers & Magazines segment, the number of readers is expected to amount to 3,691.9m users by 2026.

  • User penetration in the Newspapers & Magazines segment is expected to be at 47.1% in 2022.

  • The average revenue per user (ARPU) is expected to amount to US$79.37.

  • In global comparison, most revenue will be generated in the United States (US$45,089m in 2022).


Books Stats and Forecasts:

  • Revenue in the Books segment is projected to reach US$126,956m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 1.49%, resulting in a projected market volume of US$134,720m by 2026.

  • In the Books segment, the number of readers is expected to amount to 2,729.4m users by 2026.

  • User penetration in the Books segment is expected to be at 33.7% in 2022.

  • The average revenue per user (ARPU) is expected to amount to US$48.36.

  • In global comparison, most revenue will be generated in the United States (US$32,429m in 2022).


3. eSPORTS STATS AND FORECASTS:


Sponsorships and Advertising Stats and Forecasts:

  • Revenue in the Sponsorship & Advertising segment is projected to reach US$1,096.3m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 13.55%, resulting in a projected market volume of US$1,822.3m by 2026.

  • With a projected market volume of US$270.4m in 2022, most revenue is generated in China.

  • The average revenue per user (ARPU) is expected to amount to US$0.1.


Merchandise and Ticketing Stats and Forecasts:

  • Revenue in the Merchandise & Ticketing segment is projected to reach US$193.4m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 12.97%, resulting in a projected market volume of US$315.1m by 2026.

  • With a projected market volume of US$72.8m in 2022, most revenue is generated in China.

  • In the Merchandise & Ticketing segment, the number of users is expected to amount to 28.3m users by 2026.

  • User penetration will be 0.3% in 2022 and is expected to hit 0.4% by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$7.7.


Streaming Stats and Forecasts:

  • Revenue in the Streaming segment is projected to reach US$118.8m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 15.98%, resulting in a projected market volume of US$214.9m by 2026.

  • With a projected market volume of US$28.2m in 2022, most revenue is generated in China.

  • In the Streaming segment, the number of users is expected to amount to 942.1m users by 2026.

  • User penetration will be 9.5% in 2022 and is expected to hit 12.0% by 2026.

  • The average revenue per user (ARPU) is expected to amount to US$0.2.


Media Rights Stats and Forecasts:

  • Revenue in the Media Rights segment is projected to reach US$135.7m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 13.06%, resulting in a projected market volume of US$221.7m by 2026.

  • With a projected market volume of US$44.9m in 2022, most revenue is generated in China.


Publisher Fees Stats and Forecasts:

  • Revenue in the Publisher Fees segment is projected to reach US$68.6m in 2022.

  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.70%, resulting in a projected market volume of US$92.3m by 2026.

  • With a projected market volume of US$21.9m in 2022, most revenue is generated in China.


Source: Statista.



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