Advertising and Media Outlook Stats and Forecasts-2022
These Advertising & Media Outlook Stats and Forecasts may assist relevant decision-makers in practically every business in better understanding of worldwide markets.
1. ADVERTISING STATS AND FORECASTS:
TV and Video Advertising Stats and Forecasts:
Ad spending in the TV & Video Advertising segment is projected to reach US$334,117m in 2022.
The largest segment is Digital Video Advertising with a market volume of US$182,973m in 2022.
In global comparison, most ad spending will be generated in the United States (US$143,329m in 2022).
The average ad spending per user in the Digital Video Advertising segment is projected to amount to US$35.24 in 2022.
The number of TV Viewers is expected to amount to 5,677.1m users by 2026.
Search Advertising Stats and Forecasts:
Ad spending in the Search Advertising segment is projected to reach US$203,238m in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 7.60%, resulting in a projected market volume of US$272,474m by 2026.
In global comparison, most ad spending will be generated in the United States (US$88,083m in 2022).
In the Search Advertising segment, 59% of total ad spending will be generated through mobile in 2026.
The Search Advertising segment is expected to show an ad spending growth of 3.8% in the mobile segment in 2023.
The average ad spending per internet user in the Search Advertising segment is projected to amount to US$39.14 in 2022.
Social Media Advertising Stats and Forecasts:
Ad spending in the Social Media Advertising segment is projected to reach US$229,545m in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 11.75%, resulting in a projected market volume of US$357,953m by 2026.
In global comparison, most ad spending will be generated in the United States (US$80,670m in 2022).
In the Social Media Advertising segment, 84% of total ad spending will be generated through mobile in 2026.
In the Social Media Advertising segment, the number of users is expected to amount to 5,756.0m users by 2026.
Out-of-Home Advertising Stats and Forecasts:
Ad spending in the OoH Advertising segment is projected to reach US$38,140m in 2022.
The largest segment is Traditional Out-of-Home Advertising with a market volume of US$21,508m in 2022.
In global comparison, most ad spending will be generated in China (US$8,909m in 2022).
The average ad spending per capita in the OoH Advertising segment is projected to amount to US$5.01 in 2022.
Digital Banner Advertising Stats and Forecasts:
Ad spending in the Banner Advertising segment is projected to reach US$158,307m in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 7.96%, resulting in a projected market volume of US$215,060m by 2026.
In global comparison, most ad spending will be generated in the United States (US$61,005m in 2022).
The average ad spending per internet user in the Banner Advertising segment is projected to amount to US$30.49 in 2022.
In the Banner Advertising segment, 75% of total ad spending will be generated through mobile in 2026.
The Banner Advertising segment is expected to show an ad spending growth of 2.0% in the mobile segment in 2023.
Print Advertising Stats and Forecasts:
Ad spending in the Print Advertising segment is projected to reach US$51,237m in 2022.
The largest segment is Newspaper Advertising with a market volume of US$36,259m in 2022.
In global comparison, most ad spending will be generated in the United States (US$12,371m in 2022).
In the Print Advertising segment, the number of readers is expected to amount to 1,519.5m users by 2026.
The average ad spending per reader in the Newspaper Advertising segment is projected to amount to US$25.85 in 2022.
Audio Advertising Stats and Forecasts:
Ad spending in the Audio Advertising segment is projected to reach US$35,959m in 2022.
The largest segment is Traditional Radio Advertising with a market volume of US$28,964m in 2022.
In global comparison, most ad spending will be generated in the United States (US$16,423m in 2022).
The average ad spending per listener in the Traditional Radio Advertising segment is projected to amount to US$9.52 in 2022.
Digital Classifieds Stats and Forecasts:
Ad spending in the Classifieds segment is projected to reach US$21,238m in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 3.01%, resulting in a projected market volume of US$23,912m by 2026.
In global comparison, most ad spending will be generated in China (US$7,078m in 2022).
The average ad spending per internet user in the General classifieds segment is projected to amount to US$1.16 in 2022.
In the Classifieds segment, 46% of total ad spending will be generated through mobile in 2026.
The Classifieds segment is expected to show an ad spending growth of 1.1% in the mobile segment in 2023.
Influencer Advertising Stats and Forecasts:
Ad spending in the Influencer Advertising segment is projected to reach US$27,752m in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 13.35%, resulting in a projected market volume of US$45,808m by 2026.
In global comparison, most ad spending will be generated in China (US$15,364m in 2022).
2. MEDIA STATS AND FORECASTS:
TV and Video Stats and Forecasts:
Revenue in the TV & Video segment is projected to reach US$687,184m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 5.07%, resulting in a projected market volume of US$837,475m by 2026.
The largest segment is Traditional TV & Home Video with a market volume of US$405,526m in 2022.
In global comparison, most revenue will be generated in the United States (US$280,008m in 2022).
In the TV & Video segment, the number of users is expected to amount to 5,873.6m users by 2026.
User penetration in the TV & Video segment is expected to be at 73.2% in 2022.
The average revenue per user (ARPU) in the OTT Video is projected to amount to US$85.85 in 2022.
Music, Radio, and Podcasts Stats and Forecasts:
Revenue in the Music, Radio & Podcast segment is projected to reach US$104,742m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 5.87%, resulting in a projected market volume of US$131,609m by 2026.
The largest segment is Traditional Radio with a market volume of US$36,310m in 2022.
In global comparison, most revenue will be generated in the United States (US$38,473m in 2022).
In the Music, Radio & Podcast segment, the number of listeners is expected to amount to 3,295.3m users by 2026.
User penetration in the Music, Radio & Podcast segment is expected to be at 42.3% in 2022.
The average revenue per user (ARPU) is expected to amount to US$32.18.
Games Stats and Forecasts:
Revenue in the Games segment is projected to reach US$188,093m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.63%, resulting in a projected market volume of US$252,379m by 2026.
In global comparison, most revenue will be generated in China (US$56,444m in 2022).
In the Games segment, the number of users is expected to amount to 3,937.6m users by 2026.
User penetration will be 44.7% in 2022 and is expected to hit 50.0% by 2026.
The average revenue per user (ARPU) is expected to amount to US$62.97.
Newspapers and Magazines Stats and Forecasts:
Revenue in the Newspapers & Magazines segment is projected to reach US$178,244m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of -1.44%, resulting in a projected market volume of US$168,191m by 2026.
The largest segment is Print Newspapers & Magazines with a market volume of US$139,233m in 2022.
In the Newspapers & Magazines segment, the number of readers is expected to amount to 3,691.9m users by 2026.
User penetration in the Newspapers & Magazines segment is expected to be at 47.1% in 2022.
The average revenue per user (ARPU) is expected to amount to US$79.37.
In global comparison, most revenue will be generated in the United States (US$45,089m in 2022).
Books Stats and Forecasts:
Revenue in the Books segment is projected to reach US$126,956m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 1.49%, resulting in a projected market volume of US$134,720m by 2026.
In the Books segment, the number of readers is expected to amount to 2,729.4m users by 2026.
User penetration in the Books segment is expected to be at 33.7% in 2022.
The average revenue per user (ARPU) is expected to amount to US$48.36.
In global comparison, most revenue will be generated in the United States (US$32,429m in 2022).
3. eSPORTS STATS AND FORECASTS:
Sponsorships and Advertising Stats and Forecasts:
Revenue in the Sponsorship & Advertising segment is projected to reach US$1,096.3m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 13.55%, resulting in a projected market volume of US$1,822.3m by 2026.
With a projected market volume of US$270.4m in 2022, most revenue is generated in China.
The average revenue per user (ARPU) is expected to amount to US$0.1.
Merchandise and Ticketing Stats and Forecasts:
Revenue in the Merchandise & Ticketing segment is projected to reach US$193.4m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 12.97%, resulting in a projected market volume of US$315.1m by 2026.
With a projected market volume of US$72.8m in 2022, most revenue is generated in China.
In the Merchandise & Ticketing segment, the number of users is expected to amount to 28.3m users by 2026.
User penetration will be 0.3% in 2022 and is expected to hit 0.4% by 2026.
The average revenue per user (ARPU) is expected to amount to US$7.7.
Streaming Stats and Forecasts:
Revenue in the Streaming segment is projected to reach US$118.8m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 15.98%, resulting in a projected market volume of US$214.9m by 2026.
With a projected market volume of US$28.2m in 2022, most revenue is generated in China.
In the Streaming segment, the number of users is expected to amount to 942.1m users by 2026.
User penetration will be 9.5% in 2022 and is expected to hit 12.0% by 2026.
The average revenue per user (ARPU) is expected to amount to US$0.2.
Media Rights Stats and Forecasts:
Revenue in the Media Rights segment is projected to reach US$135.7m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 13.06%, resulting in a projected market volume of US$221.7m by 2026.
With a projected market volume of US$44.9m in 2022, most revenue is generated in China.
Publisher Fees Stats and Forecasts:
Revenue in the Publisher Fees segment is projected to reach US$68.6m in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.70%, resulting in a projected market volume of US$92.3m by 2026.
With a projected market volume of US$21.9m in 2022, most revenue is generated in China.
Source: Statista.
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