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Blogging Vs YouTube: Which One Should You Pursue?

Updated: Oct 21, 2022

Blogging Vs YouTube: Which One Should You Pursue?:

Blogging is an amazing way to gain exposure and build a reputation for your brand. It’s also a great way to show people what you are capable of creating. However, it can be difficult to know which one to pursue. YouTube has a lot of channels with active viewers and subscribers, but not all that many have the same type of content as you do.

So what should you do? Take this blog post as a guide and decide for yourself which route would be best for you or your business.

What are the differences between Blogging and YouTube?:

Blogging and YouTube (generally meant Vlogging) each have their own strengths. Blogging is great for those who are visual learners and want to share their thoughts and ideas visually. YouTube is great for those who create content and want to get it seen by as many people as possible.

However, what might make YouTube the better choice would be its audience size. If you are looking to build an online community of followers or customers, YouTube is a great place to start.

But if you’re just looking to reach a wide audience, blogging may be the better option for your brand. If you are an individual, you still have the opportunity to earn from your blogging efforts.

If you have time on your hands, both platforms are easy and fun to work with. Just remember that each platform has its own advantages and disadvantages, so it’s up to you which one will best suit your brand or business needs.

The graph below shows Google Search Trends over the past five years:

Blogging Vs YouTube:

If you want to gain exposure, blogging is one of the best ways to go. It’s a great way to show people what you are capable of creating, and it will give your brand more legitimacy. But if you are looking for a way to engage with your audience in a personal way, YouTube may be a better option for you.

With YouTube, you have an opportunity for people to get to know you and what it is that sets your content apart from others out there. Plus, if your content isn’t as polished as other people’s, then YouTube has plenty of channels with less-complex videos that do well with engagement.

So make sure that whatever route you choose, whether it be blogging or YouTube, will work best for your goals and content.

Pros of each (Blogging Vs YouTube):

Spreading your message through YouTube is more personal than blogging. You can write about almost anything you want, and it's more open to creativity.

YouTube videos are more focused on the product or service you are selling, which is great for people who want to provide an overview of what they offer. YouTube videos are a great way for businesses to show their products in action.

If you have a new product or service, this may be the best route for you. However, if you don't have a video that shows how it works, blogging is still a great way to spread the word about your business and other things as well. Having a blog gives your business another outlet besides social media channels like Facebook and Twitter.

If you have a product or service that is fairly easy to explain, then YouTube videos are a great way to go. If you have a lot of information that needs to be conveyed, then blogging might be the best option for you. If you're not sure which route is better for your business, just try both and see what works best!

There are some things that work well on YouTube but not so much on blogs. For instance, if you're trying to sell an item, showing it in action is very important. The same can be said for tutorials and demonstrations of how something works.

The biggest difference between blogging and YouTube videos is that people don't expect blogs to be entertaining. When it comes to blogs, the idea is that if someone wants entertainment, they will go to a video. In fact, if you want to entertain someone, a blog is probably not the best idea.

Still, you can make it by adding images or short videos, or memes to your blog post to engage the audience which is already in practice.

If you're interested in trying blogging for your business, here are the best tips that will help you get started:

1) Choose the right platform for your business:

The first step is to choose the right web platform for your business. The best way to do this is to look at what other businesses in your industry are doing and see which ones are working well for them. The most popular blogging platforms are WordPress, Wix, Blogger, and Tumblr.

2) Decide on a topic or theme or niche:

Decide on a topic or theme or niche that will be the focus of your blog. If you're still not sure what kind of blog you want to write, then start by writing short posts on different topics or themes until you find something that works well for your business.

For example, if you sell clothing online and don't have a specific theme or product line yet, then write about fashion trends or clothing trends.

3) Write a plan:

Once you've decided on a theme, write a plan of how you're going to present your information. This will keep you on track and help you stay focused on your topic. You can write your plan in whatever format works for you, whether it's in an outline, mind map, or just plain text.

4) Design a logo and banner images:

Designing a logo is as simple as finding an image that reflects the theme of your blog and adding text to it. If you're not confident with designing images, then you can find free images online and just add text to them.

There are also many free graphics programs available if you want to design something yourself from scratch. Banner images for your blog can be created easily by using the same techniques that are used for logos but with different images that reflect the theme of your blog instead of text.

5) Add content to your blog regularly:

When it comes to blogging, consistency is key. You want to make sure that your readers can expect to find new content on your blog regularly. How often you post will depend on how often you can post and how much content you have to share.

If you have a lot of posts that are ready to go, then you can post every day or every few days. If you don't have enough content yet, then try to at least add one or two posts per week.

6) Add social media links:

You should add social media links to your sidebar so that people can connect with you on social sites as well as share your blog posts with their friends and followers. Choose the ones that are relevant to your blog and use them consistently, rather than just adding a few random ones here and there.

7) Get an email list going:

Collecting emails is an important part of blogging because it gives your readers a way to stay connected with you when they're not visiting your blog by sending out regular updates, exclusive offers, and other types of content.

You can collect emails in a number of ways, including using MailChimp, Aweber, or GetResponse, or the latest cost-effective platform like by setting up an opt-in form on your sidebar.

8) Make your blog easy to find:

To get the most out of your blog, you want to make sure that it's easy for people to find. The best way to do this is by making sure that you have a well-written and descriptive title tag, meta description, and keyword list in a place that will help search engines and people visiting your site find what they're looking for.

You should also include social media links in the header so that people can share your blog posts on their favorite social networks.

9) Write guest posts for other blogs:

If you're going to be blogging regularly, then you'll eventually want to start getting more exposure for your own blog. One way to do this is through guest posting on other blogs in your niche. This will help you get your name out there, build your reputation as an expert, and get some traffic flowing to your site.

10) Use social media:

One of the best ways to grow your blog is through social media. You can use it to share your content, promote new blog posts, and build relationships with other bloggers in your niche. The key is to find the right sites for you and engage with them regularly.

11) Be consistent:

One of the most important things that you can do when starting a blog is to be consistent. It takes time for people to start noticing you, so make sure that you don't give up too soon if things aren't going as well as you'd hoped at first.

Blogging can be a lot of fun once you get started, but it's not easy work. It takes a lot of hard work and patience to build a successful blog from scratch, but if you're willing to put in the effort, then there's no reason why you can't succeed.

12) Optimize your blog for search engines (SEO):

While it's important to be consistent, you also need to make sure that you're optimizing your blog for search engines (SEO). This means using the right keywords and tags and keeping your content fresh.

It takes time for search engines to index your new content, so make sure that you're writing high-quality content posts that people will want to share on social media.

13) Create a schedule:

Another thing that you should do when starting a blog is to create a blogging schedule. This doesn't have to be anything too rigid; just set yourself some goals for the number of posts per week or month and stick with them.

You don't have to write every day – in fact, I would recommend writing less frequently than this (at least in the beginning), but setting some kind of schedule will help keep you motivated and focused on growing your blog. Then you can pace based on the results or outcome.

Cons of each (Blogging Vs YouTube):

Blogging is great because you have full control over your content. You can write whatever you want and post whenever you want. It’s also a good way to build a reputation for yourself as it’s not solely dependent on your YouTube channel.

YouTube, however, is very interactive and provides an opportunity to interact with your audience. If you choose this route, you have to be willing to share the same type of content as everyone else. So if you’re really into a niche, it may be better to start your own blog.

YouTube is also difficult to monetize without a large following. It can be done, but it’s not easy. Your blog will likely be more intimate, but it will also be limited to the topics that you choose. Your YouTube channel will give you the freedom to create content at your own pace, but it won’t offer the same connection with your audience.

It all comes down to what works best for your personality type. Some people have a hard time coming up with new material on a regular basis, so they prefer the freedom that comes with YouTube over the intimacy that comes with blogging.

Some people just enjoy sharing their personal lives on their blogs, so they stick to that format and never branch out onto other social media platforms. So which one should you choose? It all depends on what you want from blogging and from YouTube.

Ultimate Decision:

The decision of which platform to pursue is ultimately up to you! Either option can work, but you need to make the choice that’s best for your business.

If you want to focus on blogging and put in the time and effort into building a following, then go for it! If you are more interested in YouTube and its potential for reaching a larger audience with many different types of content, then go for it!

Whatever decision you make, just make sure it’s the one that will benefit your consumers and help grow your business.

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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